Effective Messaging
No. 89
August, 2013

The heat wave has passed, and we've been enjoying warm days and cool evenings. The season will soon be over, and Will and I will be off for our annual trip to Nantucket. We're celebrating our 20th annual visit.

I really need your help. The first article tells all. Please take a few minutes to read it and let me know your suggestions.

The second article is the first in a two-part series about lesser-known iPhone features. Even if you're an experienced user, I bet that, by the end of the series, you'll learn at least one thing you didn't know. Several of the functions were new to me.

Last month's Web Tip introduced one of my favorite sources of tech information. This month presents another.

Enjoy your summer.

I'm on Facebook and Twitter. Follow me.

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In This Issue
I Need Your Help - Remember Tinker Bell?
10 iPhone Tips (Part 1)
Web Tips - David Pogue
A Request
helpI Need Your HelpI Need Your Help
Tinker Bell
I was eight or so the first time I saw Peter Pan. I still remember clapping as hard as I could to save Tinker Bell from a sad demise. Tinker Bell needed applause to live. And I need Constant Contact customers to live. Really.

Let me explain. Over seven years ago, I became a Constant Contact business partner. I gained customers and associated revenue. From time to time, I've visited Constant Contact's Waltham headquarters, and I knew they were chewing on a thorny problem (to mix a metaphor). A great many of their business partners weren't doing any work. Partners would get a few customers and then forget about it. I knew that sooner or later they were going to set some requirements. That time has come.

What do I need?

I need new Constant Contact customers. Email marketing and Constant Contact's associated products produce results. I work closely with my customers to help them get their email marketing off the ground. And I'm always available for consultations.

It would be great if my much-appreciated existing customers--you know who you are--would add services to their accounts. For example, if you currently use email marketing, you could sign up for Social Campaigns. It's a great product for capitalizing on Facebook and Twitter.

How can you help?

Maybe it's time for you to start email marketing. If you're even thinking about it, let me know.

But if not, maybe you get unsuccessful email marketing from others. For example, I get emails from a local healthcare facility. They are sent in Outlook--unappealing in design and badly written. They are a prospect for me. If you get these kinds of emails, maybe you could steer the senders in my direction. We will both thank you.

If you get this newsletter and somehow missed the fact that I'm a business partner and so you signed up on the Constant Contact corporate website, contact me about that.

Have any ideas for how I can drum up some new business? Please be in touch to share your thoughts. I promise I'll listen carefully.

And I'll keep you informed about my progress. The neat thing about clapping for Tinker Bell is it produced results. Tinker Bell lives.

10 iPhone Tips (Part 1)

iPhone HP
Most people I meet these days have iPhones. And many of them, it seems, are missing some of the neat tricks their phone can perform.

This month and next, I'll be sharing five tips that will improve your relationship with your iPhone. This month's tips will be more fundamental. Next month's more esoteric.

Just in time for Labor Day two camera tricks that will save you time.

1. Don't waste time unlocking your phone when you want to take a photo. Hit the home button (the round one on the bottom). Next to where it says "slide to unlock," there's a camera icon. Slide that all the way up and you've got full access to your camera. Now you don't have any excuses for missing the moment.

2. In camera mode, you probably take a photo by clicking the camera icon at the bottom of the screen. That works, but so does pressing the volume up or down buttons on the left side of the phone. Often this is more convenient and faster if you're chasing the perfect shot.

Do you visit the same Web site frequently? Here's how you can add it to your home screen.

3. Visit the site you want to add. At the bottom of the screen, touch the menu button (the rectangle with an arrow coming out of it). Select "add to home screen." Now you can click on the icon just like an app.

4. Be aware that if there's no or low signal, your phone will try to find one. Constant searching for something that isn't going to happen will run down its battery. When you visit a dead zone, go to settings and turn on Airplane Mode. It's right at the top.

There are times when I need to see the calendar in rolling mode--one day after another. Here's how.

5. Tap the calendar icon and the monthly view will display. Turn the phone to landscape (clockwise). You'll see your weekly calendar. Slide your finger to the left and you'll see your future appointments. If you separate your personal and business calendars, your appointments will be color coded.

Have any favorite iPhone tips you'd like to share, please send them along.
Web Tips


 I got my first computer - an Apple Macintosh - in 1984. I joined a user group in New York City and eventually sought a tutor to help me learn my way around.

The first person I interviewed was a recent Yale grad. He was so impressive that I didn't hire him, since I was certain he would go on to greater things. Boy was I right.

David Pogue is a New York Times columnist, author of over 40 how-to books and an Emmy-winning CBS News correspondent. He has a great sense of humor and even after all this success, doesn't take himself too seriously. He is a constant source of good information on the latest technology. You can read his blog and sign up for his newsletter at www.davidpogue.com.  

And Finally . . .

Shawenon Communications collaborates with small businesses, solopreneurs, professionals and not-for-profits to get their messages across in the written word.

We specialize in electronic communications, including e-zines and other forms of email marketing, Web sites and social media.  We also ghostwrite articles and other business communications. As a solution provider, we resell www.shawenon.com



First name
Susanna Opper
Shawenon Communications

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License.
A Request 
Mauve SO headshot
We're keeping this column very slim in hopes you'll read the first article in this month's issue.

Let me know how I can help you with Constant Contact.

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