Animal planet. Use animals to
help increase sales

   

bear and diamond big

Call Aleah 
 Olympian Diamonds
1-800-882-8900

  


WHO LOOKS BETTER 
IN JEWELRY?
CATS OR DOGS? 










This Website Sells Glittery Jewelry For Your Cat's Bum!


 

Marketing

Unconventional marketing
 is often called Guerrilla Marketing. Fortune favors the bold. You are not what you say, you are what you do!  Give customers a 
story to talk about with 
WILD marketing. Click Wild marketing above to learn
 more.



 

ANIMAL 

PROPOSALS


A good ice breaker 
with customers might be talking about how when penguins pick a mate, 
they give them a rock. 
How cool that animals propose with a 
rock too!


 

 





 Use Animals to
 Help Sales!

PEOPLE LOVE ANIMALS

Maybe your store brand should involve an animal? It's the Geico lizard. It's 
Tony the Tiger. Many great brands use animals. It's an easy way to remember your store! Animals stick out in people's mind. It helps you stand out. Give people an EASY and cute trigger to remember to shop with you.   


 

Idar Jewelers has a Bee as their logo. They once told a testimonial where a woman forgot the name of his jewelry store, but remembered the BEE logo. She googled "bee & jewelers" and bought a $6,000 ring!  

 










 


 

Man's Best Salesman

I have visited many jewelry stores that have dogs, but what I did not know is what great salesman then were! One jeweler told me she gets at few people a day coming in just to see Bowser! People use it as an excuse to stop by. It can be a good ice breaker or a conversation starter. One jeweler told me she thought her dog might be responsible for 20% of sales!


Beautiful Jewelry 
Distracts People from 
your Faults!

 

 

 

 


 


 
SELL ME UGLY DIAMONDS!

Does your diamond look like it was cut by a drunk toddler 

with a chainsaw? I want it !!! I buy all Diamonds!

WHY THIS IS GREAT FOR YOU

I often hear jewelers turn customers away because they don't have the cash flow to buy the customer's diamond. Problem solved! Call me while the customer 

is in the store & I will tell you what I can pay. 

 


  

  

 

 


 

 

Diamond Adoption Service

 

Help Find These Diamonds

a Good Home!

 


2.38 PRINCESS Only $5800 Total!

EYE CLEAN at Only $2436/ct  VS! Huge look. Bright! 

Shows light brown huer  7x7.8mm 


 
   

  2.13ct OLD EURO STUDS  $5685 Total

1.00 GIA J SI1 & 1.13 non cert K SI1

clean SUPER BRIGHT!

 


 
6.36 AMAZING! OLD EURO! $47,929

I know a few dealers asking $60,000+ for similar diamonds

Stunning! I LOVE IT!!!! 

So pretty. CLEAN VS1 Big Spread 

Has color, but faces much whiter 12.3mm

 
 

'D' Color Dog Deals!

 

2.01 ROUND EGL D SI2 $11,600 total 

 Clean & Bright. TRIPLE XXX.

All inclusions are small an on the sides.

It really faces awesome 8.08mm 

 

1.02 ROUND EGL D SI1 $4495

Clean & Beautiful. Triple XXX 

6.6mm!! Huge & Bright


 1.01 ROUND GIA D SI1 $5000!

Great price for a GIA!! 6.74mm HUGE LOOK!

Looks off on paper but faces really gorgeous.

 

1.11 ROUND CANADIAN GIA 

D SI2+ $4830/ct

leaf   


 
 

1.51 E SI2 OVAL $4875/ct

Love the shape. Super bright!

Nice & Long  9.2x6.4mm

   

 

1.26 OVAL  IJ VS2 $2495/ct

no bow tie! 8.1x5.7mm

bright & beautiful

 

 

.89 PEAR SHAPE  $1335 total 

8.3x5.7mm H color looks Awesome!!

beautiful shape. huge look

 

 

1.01 GIA Sq Radiant F SI2 $3395/ct

5.6x5.4mm VG VG none.  Very bright

 

 

 

1.07 CHAMPAGNE BROWN $1395

C3 color very very pretty color

soft, beautiful, light brown. 

Great cut 6.5mm

 

 

1.01 GREAT BLUFF ROUND! $1401 

6.4mm IJ color White feathers only

Looks great!! Find it a home!


 

 

 

Take me home!

 


 

 

 


   

How Can I Help?
Aleah at Olympian Diamonds

3rd Generation G.I.A. Gemologist &5th Generation Jeweler

1-800-882-8900 

  




 
























































 

Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds

Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.

'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notionthat fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.

 

The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds

Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.

'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notionthat fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.

 

The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds

Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.

'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notionthat fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.

 

The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds

Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.

'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notionthat fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.

 

The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds

Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.

'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notionthat fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.

 

The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry