Jewelers, you want to get people talking about your store? Then give customers something to talk about
GUERRILLA MARKETING
GUERRILLA MARKETING GETS PEOPLE TALKING
Word of mouth is
the best way to
get new customers.
Well then you
need to get people talking about you. One way to do this is with out of the box marketing. Unconventional marketing is often called Guerrilla Marketing. Fortune favors the bold. You are not what you say, you are what you do! People love stories. Give customers a story to talk about.
GREAT EXAMPLES OF
OUT OF THE BOX
MARKETING
DHL did a great marketing stunt
A theater sent actors posed as cab drivers to tell the story of famous plays there were performing, such as Merchant of Venice, as if it was their own life story.Then the drivers explain and give their passengers tickets to their
next show.
Guerrilla Marketing Example - Coca-Cola Happiness Vending Machine
Creative guerrilla marketing examples
Ideas You can use
*Put a photo booth in your store
*Put a video game in for kids
*Free hugs to everyone who comes in
*Free (silly thing) with purchase
*Free use of the toilet to anyone
*2% off purchase if you can sing all the words to the nation anthem
*Free piece of the moon with purchase (cost $20)
*Have a flash mob dance wearing shirts with your name
*Dress up in tons and tons of jewelry and go pass out business cards and take pictures for Facebook
WHY DO I NEED
CRAZY MARKETING?
We live in an
attention economy.
People see thousands
of ads everyday. In
order to get people's attention you need to
put on a show.
Smaller stores can't compete with budget,
so they need to put on an even bigger show. Their IDEAS must be bigger.
You don't need big money if you
have a big personality!
When is the best
time to call Aleah
for diamonds?
"Writing
Advertisement is
the 2nd most profitable form of writing! the 1st of course is ransom notes."
Marketing genius Phil Dunsenburry
FUN IDEAS!
that get us talking
DROPPING DIAMONDS
London-based retailer 77 Diamonds sent a diamond loose attached to a balloon and invited the public to try to find it! Jewelers do guerrilla marketing too.
FUN CONTESTS
People want to shop with buy
fun people. Homeslice pizza shows how fun they are by offering 10% off if the customer writes a
