AV Matters Header Orange 600






Apr 2013 - Vol 8, Issue 5
Quick Links

Howdy,

Wow, what a month. In April we collected and analyzed thousands of bits of data for the R&S Business Metric survey. My website went through a minor but important usability upgrade. And I learned how to manage a YouTube page, an RSS feed, and some pesky formatting issues across all my social media. Plus, we're getting ready for InfoComm and preparing several new products for launch including customer-based market research designed to help your company's marketing efforts.

In this month's issue of AV Matters I am featuring my articles a little differently. Let me know if you like this format. Plus, you can now access new content as I create it via your RSS reader. This way I can share more blog entries, and make it easier for you to share around your company. 

InfoComm is like, a few short weeks away. Folks are already scheduling appointments with me, and soon I will reaching out to many of you for a few minutes of your time. This is the one time of year that we can have a quick face-to-face conversation without a lot of added expense. Think of it as speed dating. I hope to see you there. 

 

Thanks for Reading,
   
Tom Stimson
Stimson Group Logo 09
email

View my profile on LinkedIn Find me on Facebook View my videos on YouTube
BEST PRACTICES VIDEO
Making an ROI Decision
 Set Your Feelings Aside, Do the Math

Rent or Buy? This is a decision consumers make everyday. Do I want to own a 300 pound roto-tiller that I will use once a year or should I rent one? If I rent one, how will I get it home? How long will I really need it? Will I get the project done in one weekend? If you are a rental company, then the decision process for buying new rental stock is not all that different. As a consumer, would you buy a roto-tiller in order to be the only one on the block that has one? Yes? Then watch my video...

Rent or Purchase?
Rent or Purchase?


Each Best Practices video will be added to my YouTube page and as inspiration permits, you may see additional video blogs from time to time. I hope you find the content helpful. -Tom
 
This Month's Blogs

05-07-2013 09:39:57 AM

InfoComm University Names Tom Stimson CTS to Adjunct Faculty On Thursday June 13th  Tom Stimson will teach two business track seminars, one each for Systems Integrators and Rental-Stagers. This year's theme is Business Strategy Trends in the Audiovisual Industry.  Why Should I Attend? If you are interested in looking outside business as usual and discovering where innovation is happening, then join me [...]...»

 

05-04-2013 11:41:04 AM
The Stimson Group of Dallas, TX announces the release of the 2012 Rental & Staging Business Metric Survey. The 44 page report reviews Profit and Loss statistics and key metrics from the Live Events and Rental Production segments for fiscal year 2012 with highlights on direct costs, overhead expenses, net profit, EBITDA, and capital budgets. [...]...»

 

 

04-23-2013 15:37:49 PM

Tom Stimson, President of The Stimson Group and Head Blogger at AVMatters.info explains the Bowtie Effect and how it limits your business' ability to fully engage customers and reap the benefits of true Relationship Selling. This video is a must-see video for Executives and Sales Managers in the Audiovisual Industry.  ...»

 
ClosingThoughts Closing Thoughts

Here's a few scribbles from the margins: 

Some portion of your customers will pay you what the job is worth to them, and that amount is more than you would think to charge. Do you know who those customers are?

If you are selling widgets, you ask for order at the end of the presentation. When you are trying to develop a long-term client for your services - wait for them to ask you for your proposal.

 

See you next month, Tom  

 
About Thomas R. Stimson, MBA, CTS
Stimson Portrait
Tom Stimson consults with organizations to improve their performance through strategic planning, process improvement, and team development. The Stimson Group provides coaching and tools to companies in the Audiovisual Industry that enable them to define and reach their strategic goals.

Whether you serve the Rental/Staging market, the Systems' Integration market, or or provide blended services - The Stimson Group provides unparalleled expertise, industry insight, and methodologies that drive operational efficiencies and increase profitability. 

For more information visit the website.