On Tuesday, April 14, Arbella concluded our 2015 Spring Breakfast Meetings series at the Quincy Marriott. If you were unable to attend a breakfast meeting this season, we captured the highlights for you: John Donohue, chairman, president, and CEO: - 2014 Highlights: Arbella achieved significant revenue, profit, and surplus growth. The majority of our agents also achieved positive growth with us. Our Claim customer satisfaction ratings increased significantly. We delivered several major technology/service initiatives, including the MyArbella service portal.
- 2015 Challenges: Competition in all lines will continue to be fierce. National and direct writers will continue massive advertising spending in an effort to turn PPA into a commodity. Extreme weather events across the region, resulting in record claims, have provided an opportunity to show customers how wonderful our service is.
- Agents should take advantage of pricing, products, tools, and resources to help grow your agency.
Eileen Currie, senior vice president of Commercial Lines: - Strong Commercial Lines Growth: CL increased premium in all lines and achieved strong profits in 2014.
- Better CL Auto Service: Our dedicated CL auto specialists and new e-app are delivering faster-than-ever quote responses. Read more about MA Rules and CT/NH/RI Rules.
- Ease of Doing Business: We reduced/suppressed the paper delivered to your agency; introduced automatic email confirmation of your submissions; reduced customer calls to you about bills; and more.
- Higher Commissions: A 5% bonus commission will be paid for all voluntary CL Auto new business throughout 2015. See newest edition of Signals for details and additional commission opportunity.
Jim Hyatt, senior vice president of Personal Lines: - Better Auto Pricing 2014: We adjusted prices in the second half of the year and achieved significant growth in policy count, premium, and profitability by year-end, which continued through Q1 2015.
- Better Homeowners Pricing 2015: Effective June 1, our new Homeowners writing companies will help you quote more Arbella business. Read more
- Arbella's Service Center: We grew to 21 participating agencies over the past 14 months, and are receiving outstanding reviews. Schedule a tour today!
- Topical information you can share with your customers:
Gayle O'Connell, executive vice president and CMO: - Carpartment: If you're not selling Carpartment, you should be. Carpartment is the perfect product to reach a new demographic and to educate them on the benefit of working with an independent agent to create lifelong customers.
- Social Media: An effective way to engage consumers with your brand. Share Arbella infographics on your social media sites or via email. To learn more about digital marketing, contact Megan Glynn, digital marketing manager.
- Marketing Consulting Services: Our dedicated marketing team provides expert advice to recognition level agents on website, social media, branded marketing materials, and co-op advertising.
- Marketing Partners: Get a competitive edge with our nonprofit partners. Our Marketing Partners discount program provides you with the leverage to get customers the right price - when you need it.
We hope to see you at one of our Fall Breakfast Meetings. In the meantime, if you have any questions or would like more information, please contact your territory manager. | 
