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HoofPrints Newsletter
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July 22, 2016
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HALF PRICE CARD SALE ENDS SOON!!
I hate it when companies have sales - and bombard your inbox every day...
- but it must be effective, because they all do it. Or maybe the person whose in charge of the email marketing needs something to do? Here at HoofPrints, I have plenty to do. In fact right now I should be working on a new sales brochure for fall. It's a monstrous project that is almost too scary to begin... so I busy myself with other things that could be deemed important - but ultimately won't be if the brochure doesn't get done. Anyway, I do want everyone to have a chance to try our cards for almost nothing... a pack of 10 is just $3.98! You have until midnight July 22. To order click here |
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 Treat Pouches available in PURPLE & Brown!
Shown here are two brand new, redesigned Treat Pouches.
These are being manufactured now and will be ready to ship some time in August.
This new version has some minor upgrades that make them (I think) an improvement over the black. They're made of faux (synthetic) leather that's a bit sturdier than the genuine. From a manufacturing standpoint, it more consistent in texture, thus the embossed horse logo is much deeper and clearer. The closure is still magnetic, so no velcro sound when dispensing treats. The zipper opening is a tiny bit larger, so the bigger phones fit in more easily. And the snaffle bit zipper pull is a nice, fancy touch. To see super closeup photos, and to reserve your pouch(es) in these great new colors, click here.
Treat Pouch is for MORE THAN JUST TREATS! I am a little slow as far as getting on board with new technology... I only recently acquired a smart phone, in fact the photo above of HoofPrints very popular treat pouch shows the old Motorola flip phone that was my trusty companion for years...
And after I got the smart phone, I failed to utilize even a fraction of it's cool features. Gradually, though, I have started to put it through it's paces. It's finally having to do more than tell me what time it is, send an occasional text, and help me figure out if it is going to rain...  Recently I discovered the Endomondo App. Mostly I needed something to help me keep track of my riding time after my watch broke, but this does MUCH more than that. It was designed by runners, but has all manner of other fitness endeavors, including cycling, walking and horseback riding. It keeps track of your time, distance, route, speed, altitude, calories burned and more! If you're so inclined, you can share your activities with friends and you can see what they are up to, too. Now I am not a fitness freak by any stretch, and at this stage of my life I need more than a little encouragement to step away from the computer, put down the ice cream and spend some time moving around. This elegantly engineered app is FREE! The only downfall I can see is that it can drain your phone battery as it's keeping track of your efforts, but for my purposes (not far from home, have a good signal, and not riding for long periods of time) it works GREAT. More info here. So, if you too get all motivated and want to try out this nifty app on your phone, you'll need a way to carry your phone with you while you ride. Even if you're not inclined to feed your horse treats on the trail, HoofPrints leather Treat Pouch can help you out by carrying your phone, and any other necessities you may want to bring along. It's just the right size (not too big, not too small), sturdy and substantial but not too heavy. And only $19.95! To order a treat pouch click here
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 ALL NEW JUST A LITTLE DONKEY... cards are BACK IN STOCK!
This lovely new revised version is back on the shelves at HoofPrints.
The publisher had discontinued Just a little donkey - one of our favorite Christmas cards - and it was out of print for two years.
Now the card that features a lovely verse by Rita S. Beer is back with fresh new artwork. I don't know Rita - but I'd bet that she's a horse/donkey person based on one line in this poem:  I gladly carried Mary through the chaos of the crowd."
Only someone who's worked with equines would know to note how significant it is that the donkey carried Mary safely through what must have been a very scary situation. Consider what it would be like now, if we were all required to travel somewhere far away to pay our taxes in person?
This one is HALF PRICE (along with all the rest of the Christmas cards) here
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Need just a pack or two of cards but can't justify paying the shipping? Here's your excuse to order:
 2017 What Horses Teach Us Horse Day Planner
This sweet little inspirational planner made it's debut in the flyer HoofPrints mailed two years ago. It was brand new and I was conservative in my sales projections. That's usually not a bad strategy - UNLESS the supplier RUNS OUT of product. Which is what happened. I never got a chance to rave about how cool they were - because they were all gone! This year, I am planning ahead and have plenty of the 2017 version on hand NOW for immediate shipment. There is much we can learn from horses by watching, riding and caring for them. The horses in this 12-month planner teach us valuable lessons in weekly words and dazzling full-color photographs about what is important in our own lives to cherish, defend and adore. The week-by-week format includes to do lists with extra planning pages in the back to help organize your busy life. 106 pages, 6.5" x 8.5", printed on high quality, sturdy paper. Includes moon phases, U.S. and International holidays. To order, click here.  Also available now is the 2017 Horse Women Wall Calendar
This beautiful, large size glossy calendar features 12 different photos of a woman and her horse, paired with an inspirational quote. Each month shows a different facet of the relationship between women and their various horse breeds. Western riding, English riding, ground work, just hanging out - and more. The photos are a big 12" x 12", and are so striking that you could frame them up after the year is over, or use as background images in a scrapbook. Think you don't need a 2017 calendar NOW? Sure you do! The folks that designed this one thought of everything... the first spread in this 2017 calendar features a collage of lovely images, AND July though December of 2016 - so you can start using it right away!
To order, click here
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 MORE ITEMS ADDED to HALF PRICE SALE!
Clutter busting continues at HoofPrints
My efforts to clear the warehouse (and my house) of accumulated oddball products continues to gain momentum. I've written about it before. The point continues to be, sometimes the space becomes more valuable than the items that are occupying it. So this is where most places say... "our loss is your gain!" Well, check out this super-cheap stuff and BUY IT. And your gain will be my gain, too. Because I need that space on the shelf.
The Half Price Page is here - check this often as they're one-of-a-kind things that will sell quickly and be replaced with whatever else starts to get on my nerves. I am currently going through a large stash of samples* - so many wonderful things, it's hard to choose just a handful for the website/flyer. And the rest have got to go! Only one of each available so act fast if you see something you like. The image shown here is what was available at the time this newsletter was sent. All prices on this page are at least 50% off retail.
*A note about the samples - Someone made a comment on the HoofPrints Facebook page that the samples are free to me and implied should thus be priced accordingly. Just to set the record straight - I pay for almost every sample I acquire. Occasionally an author or publisher will send me a book unsolicited, but I prefer to buy these anonymously so if I review and don't think it is a good fit for the product line, I don't feel guilty about not including it.
Half Price PRINTS are here - there are a lot of lovely prints languishing in drawers here that really should be hanging on folks' walls making them smile and beautifying their homes. Fall/winter is busy season here and I don't encourage print sales then - I don't have the extra time it takes to wrap these carefully for safe delivery. Now that Christmas is past, I've marked them way down now to sweeten the deal.
 Half Price JEWELRY is here
The more I got to digging, the more I found. Jewelry doesn't take up much room - suffice to say there is a LOT of lovely stuff that needs to find a new home. Then there's that whole problem I have with the beads. It's getting worse. Stay tuned for details on that.
Half Price BOOKS & Magazine Back Issues here
This represents a major turning point for HoofPrints owner Gina Keesling. This treasure trove of magazine back issues has been lovingly collected and hoarded for many, many years. It's getting to be a space problem, keeping them all stored AND due to the sheer volume of them, along with my busy schedule, they rarely get any attention. But even now, as I go through them to write sales descriptions, I am feeling sad at the prospect of letting go of this vast collection of pictures and articles about all the things I love - Horses, Dogs, Farriery and Blacksmithing, The West, Pretty Western Clothes and Jewelry, Awesome Country Homes, Recipes for Hearty Food, Healthy Living, Spirituality and more. I'll do my best to mention the content that stands out to me in the descriptions. Prices on these back issues reflect the fact that I am still very much in love with them, however they are at or below what the publishers are charging. The current sales list is small, but I'll be adding more as I am able; going through these is a slow process, as you can imagine, I get sidetracked frequently by all the fascinating content that lead me to hoard these in the first place.
The Closeouts Page is here It features overstocks, items that are being phased out - still lots of good deals to be had there, too |
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Here's what we talked about last time
Last newsletter is here ALL newsletters are here
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These just in...
Check out new products here
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When they're gone - they're gone...
Don't miss one you've been wanting - sadly, some favorites have been discontinued with no replacement - see them here
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GINA'S BLOG
Fun on the Farm
read the latest happenings in the Keesling household, involving construction, destruction, remodeling adventures and general wreckage here
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HANDS ON GROOMING GLOVES
The scrubbing nodules on the fingers and palms provide a deep thorough clean and are the best de-shedders on the market today. Another added benefit is hair does not stick to HandsOn Gloves; just a simple flick of the wrist and the hair instantly releases!
To order click here
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Tuff Chix CHORE GLOVES
great for grooming, building fence, baling hay and other farm chores, gardening, and even riding! To order, click here
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The Natural Superiority of Mules
Brand new updated second edition covers everything you ever wanted to know about mules. Order here
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HoofPrints
BARN BLADE
Never ride faster than your guardian angel can fly
Order here
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DON'T do it yourself
FARRIER COASTERS
No farriers were harmed in the making of these coasters. To order click here
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Farriers Traveling Desk
Corral your paperwork on the road! And it's HALF the cost of the previous version here
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Don't Look Back
That's Not Where You're Going - Inspirational Necklace only $14.95 here
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MADE IN USA:
A CRAPPY MUG!
Same sh*t different day
mug here
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The Doctor is In Horse Thermometer
Measures a big 17" tall and under $15.00! Order here
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This Hug's For You
Equine Sympathy Cards here
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SUMMER HORSEY Ts
3 Summery Horsey T-shirts less than $20 each here!
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Message
I love hearing from customers. You can contact HoofPrints owner Gina Keesling via email at gina@hoofprints.com |
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ABOUT THE COMPANY AND THIS NEWSLETTERFarriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way the company became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
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Share our emails
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Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".
We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways... Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)
I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.
In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends. All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)
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