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HoofPrints Newsletter
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December 15, 2015
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ABOUT THE COMPANY AND THIS NEWSLETTERFarriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way the company became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
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THOUGHTFUL & FUN CHRISTMAS GIFT IDEA:
Horsewoman's Pampering Set
This has been out of stock for a while, and I couldn't pull it off in time for for inclusion the flyer - but better late than never
This set is a fun collection of a variety of horsewoman favorites at A GREAT PRICE. You can order here Starring is the book that tells you all about how to Pamper Your Horse:
The Ultimate Guide to Pampering Your Horse was written by June Evers, and the first time I saw it, I must admit, the title was a bit off-putting to me. My horses have it made. They live a life of leisure, the best food, farrier and vet care, etc. If I read this book... then I might discover more things I was NOT doing for my already-pampered equines. Then I would have to feel guilty.
Instead, I was pleasantly surprised. Interspersed among the goofy Birthday Party Ideas, and the Homemade Horse Treat Recipes, were practical, useful tips and hints that could be implemented by the average busy horse owner. Things like keeping a toilet brush in the barn to scrub water buckets... (and I'd been skinning my knuckles using a regular scrub brush... duh!) This ended up being a fun little book full of both silly AND useful info. It's profusely illustrated in black and white, hardcover, 168 pages. It's part of the Horsewoman's Pampering Set or you can order it alone here
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A FUN PINK GIFT IDEA THAT IS ALSO USEFUL:
This anodized aluminum knife is just what horsewomen have been waiting for! Here's a great knife to take riding or to the barn - that the guys won't cabbage onto because it's PINK! It's a good, sensible size (4" closed, 7" open) to carry and use. The spring steel clip on the back lets you hang it on the inside of your pocket so you can get to it without fishing around, and the special notch with a protected second blade lets you cut hay strings in a jiffy without ever opening your knife! The blackened stainless steel blade has an easy-open knurled grip in case (heaven forbid) you need it quickly to cut someone loose. Horsemen (and women) should always carry a knife when working around horses, and this one is perfect for the job!To order a barn blade click here
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CHRISTMAS GIFT IDEA
Horse Woman's Balm
A great product that DOES WHAT IT'S SUPPOSED TO! The 3 ounce tin doesn't sound like much, but I have been using out of the SAME tin since it arrived here a couple years ago as a prototype. It's made especially for us by the folks at Little Moon Essentials - they make the
This special balm is formulated specifically to be soothing and healing to skin AND pleasant smelling to horses. As it turns out, we think it smells pretty good, too. Laura at Little Moon did considerable research, and even consulted an animal communicator friend as she worked on the formula. The result is a fragrant blend of lavender, sage, cinnamon, and oat extract in an emollient base of cocoa butter, vitamin E and essential oils. This stuff is great for dry skin, ragged cuticles, cracked heels, etc. And the scent stays there long after the balm has been absorbed - withOUT being too strong or overpowering. These are super-high quality ingredients and a little dab goes a long way.
And, like the rest of our products, we test this ourselves (more about R&D here). This particular product was put through it's paces quite a bit this fall. Most people don't think about cardboard being a drying agent to skin. But it is. Anyone who handles boxes all day will testify to that. It strips the oils right out of your hands, scuffs them, scratches them... ever get a paper cut from cardboard? It hurts badly - and is a nightmare to get healed.
So, as I entered January my hands were really feeling challenged after handling so many boxes. Then, the side of beef that we'd spoken for from a local farmer was ready to be picked up at the processing house. We always can a portion of our meat (in quart glass Ball jars) so there's a ready supply of pre-cooked meat on hand for fast meals. It's great for vegetable soup, barbecue, beef manhattan, beef & noodles, etc. Just open the jar and heat. But getting it to that point requires a bit of work. The meat comes in chunks from the butcher unfrozen in big plastic bags. The procedure after that is to stuff the raw meat into clean jars, put on the lids, and pressure cook each batch for the required time. Do you have any idea how many times a person washes their hands in hot, soapy water while processing 80 pounds of meat? Me neither, but it's a LOT. Between the physical effort required to pack the cold meat tightly into the jars, along with being wet/washed/dried over and over - my hands were a mess at the end of the day. All I had to do was slather on some Horse Woman's Balm at bedtime and they were like new in the morning. Whatever is in this stuff is what hands need - that's for sure. The great thing is, too, you can use a little - or a lot. For minor dryness, a little dab makes a thin film that absorbs quickly and doesn't feel greasy. For major dryness like I was having - you can use quite a bit so it continues to "feed" your skin as it soaks in overnight. This stuff is handmade in small batches, so i don't keep a lot on hand, however this year I've stocked up so have plenty to fill holiday orders. To order, click here
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A Woman's Place is on A Horse
What gal doesn't want to get out of the house and onto a horse?
This sparkly pink gift bag is sturdy, durable, and UNDER $5.00!
It measures a handy 9 "x 4" x 12" (not counting the handles)
When I posted a picture of it on HoofPrints Facebook page, a customer immediately chimed in: "I love this bag! It's just the right size for my lunch, or shoes + a big bottle of my favorite flavored water. And, since I carry a giant tote anyway, it takes up no room to have it folded and available when I need it, Plus -- it's pink; what more needs to be said?" ~Jenne
You can see this, and a sweatshirt that matches, along with all HoofPrints' other Horsewoman products here .
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PINK CHRISTMAS GIFT IDEA:
A Woman's Place Is On A Horse Vest
I can't get enough of singing the praises of vests in general.
Vests are the best because they give you so much more freedom about the arms than a regular coat. Paired with the sweatshirt or longsleeve T
of your choice, you've got more options for climate control, too. If you start to overheat (as often is the case with me) you can take off the vest without getting chilled until you cool down. This is not really an option with a heavy coat as then you get too cold.
Shown at left is the wardrobe staple that's with me as soon as it starts to get cool outside. This soft fleece vest has a flattering, slimming cut and lots of details; zippered pockets, adjustable elastic hem, longer tail in the back for better coverage. With the insanely cold temps we've been having here lately, our 1880's farmhouse has been more than chilly. Pair that with a thermostat war of sorts as propane prices have skyrocketed - and I am throwing vests at everybody in the house. "Here, put this on. It'll solve everything." and it does. Vests are a better solution than piling on another long-sleeve layer. The biggie for me is the collar. If my neck is cold then the whole rest of me is cold. But, being of a certain age - wearing a turtleneck is NOT the answer. Because in 5 minutes I may be overheated. This radical temperature fluctuation is easily solved with the stand-up (or not) vest collar and zipper. In two seconds I can be wearing a turtleneck of sorts - or a v-neck - depending on whether I am chilling or sweating. This pink fleece vest is priced at only $29.95 - pretty cheap really, for personal climate control. It's also available in maroon here. ***NOTE - be sure to check the size charts to verify that you're getting the perfect size, and especially note the arm hole measurements. These tend to run a bit on the small side***
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GREAT GIFT IDEA Tuff Chix Pink Winter Fleece Gloves
These are one of my favorite products.
If you've been following HoofPrints for very long you know that I don't suffer products that fail to perform. I test everything that comes through the door to make sure it is, indeed, exactly as I am representing it.
IronClad's Tough Chix fleece gloves aren't your average girly pink gloves that you'd pick up at Wal-Mart, wear for a season and then toss because they've fallen apart. These are engineered by a manufacturer known for it's durable men's work gloves. They applied all that experience making good looking, good fitting gloves to these women's gloves.
Shown here are two pair that I personally have been wearing for a few years now. One pair is the original sample that I ordered from the manufacturer to try out. The second pair was returned by a customer who wore them for a while and then claimed they didn't keep her hands warm. Now, to clarify: if you live somewhere like North Dakota and are doing chores for hours in -20 degree weather, then these are not the gloves for you. But for the rest of us who don't encounter such extremes these really fit the bill. They're soft, flexible, and give you a LOT of dexterity for a winter glove. I can personally fasten all the necessary buckles needed to tack up and ride without taking them off. I can wrangle supplement bucket lids, dip and measure rations, coil up a muddy, recalcitrant hose - pretty much anything I need to do in the barn. And more: the back sliding door to my barn gets stuck when the ground freezes. Because of the way it's situated, normal digging implements just won't work to clear out the extra dirt and gravel that's accumulated and is heaving up, blocking the way. The best way to do it is with my fingers. I hack at the frozen stuff with a pick to break it up, then rake it all out of the groove with my fingers. I'd say that it's expecting a lot for a pair of $24. gloves to hold up to that kind of treatment for very long, but these two have survived the ritual without apparent wear. The top picture shows what they look like after a few week's hard labor - the bottom pair just came out of the washer. Yes, they clean up that good.
To order Tuff Chix Winter Fleece Gloves, click here.
NEW for 2015Tuff Chix Pink Chore Gloves
These have their own BIG STORY, too. I hated them when I first got the sample. I had it in my stash for quite a while, and I was disappointed that the fingers were a little too long. They were the correct size for me, and I have average hands, so I was concerned that there would be fit problems with my customers. And the material they were made of is so thin - I didn't see how they could possibly hold up to hard use. This surprised me, as the Tuff Chix fleece winter version by the same manufacturer is perfect in every way - fit, durability, design - nothing could be any better. I figured they just dropped the ball on these and tossed the sample back on the shelf after trying them on.
However, I had a big landscaping project to do the other day, so dug these out and forced myself to wear them - long fingers and all... By the time I finished I was sold. They'd sort of molded to my hands and the finger length problem went away! I was cutting rose bushes and scooping debris out of landscaping rock - these performed perfectly. I love them.
And now that I've worn them to do hot, sweaty work I have a different view of that fabric that I thought seemed flimsy. It's not flimsy, it's breathable. And that is a good thing. The backs are a nice mesh that lets the air through while still protecting your hands, there's a strip of extra padding over the knuckles. Palms are a suede-like synthetic that grips like leather but washes up a lot better. The sides of the fingers are another material - thinner, but still very protective. Very well designed and constructed gloves that beat leather hands down.
My customers tell me these are great for grooming, building fence, baling hay and other farm chores, gardening, and even riding! To order Tuff Chix Chore Gloves, click here
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CHRISTMAS GIFT IDEA FOR FARRIERS WIVES!
When I ran out of these, I had people begging for them...
and it was such a disappointment to not be able to fill their orders. Farriers, bless their hearts, would see it in the catalog - and make a mental note to buy one for their sweetie for Valentine's Day, or birthday, or just because... with their next order of invoice pads or other business supplies. We'd had it for years and it was always available - then the manufacturer discontinued the lovely lavender color I'd been using. And we couldn't find a replacement. After two years of looking I found this v-neck t-shirt dress (night shirt) that's even better than our original! It's softer (100% cotton) and more feminine. We revised the artwork so that it works around the neckline for an integrated look. Color is called raspberry, but it's more like a dark (not bright) pink. It's screenprinted with little horse and farrier logos along with phrases unique to only farrier households:
* How many horses did you do today? * How did you get that bruise/cut/burn? * I promise I won't kick you. * Hoof smoke makes your hair smell good. * No horsing around tonight. * Do you want me to rub your back, again? * It's too bad toothpaste won't remove that blue nail residue from your lips. * Really, I don't mind the smell of thrush on your hands. * You're not putting me in cross-ties! * Did you eat beans for lunch or work on an abcessed foot? * Gee, do you think that toenail will fall off? * Settle down or I'll twitch you. To order click here
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Gina makes a blog - an update on that project:
For years, the HoofPrints order form included three tiny photos of our old farmhouse in various stages of remodel. I have had so many folks mention that they enjoyed reading about the transformation, that I decided to blog about it. The first entry; Fun on the Farm Part 1 is here. At the end of that story, I allude to the fact that there's more in the works. I am still trying to sort out the best way to make that into a cohesive story - as with all things in life, it's got lots of complicated and interesting twists and turns to the "plot". If I were a fiction writer I doubt I could make up stuff that's any better. At any rate, above is the main image from the second installment. A short portion of this verse by Lauren Davis Baker takes center stage, powerfully conveying the feeling most of us experience when we're in one of these magnificent structures. The barn in this picture was in my family for generations, sheltering horses, cattle and farm implements of all sorts. Sadly, this old barn is gone now. BUT - parts of it are about to embark on a new life, adorning the inside of our current home, an 1880's farmhouse located some 50 miles west. Stay tuned as I use my blog to share stories and pictures from the past here on the farm, as well as current events as we integrate these old timbers into our latest project. You can even subscribe to get email updates as I publish new entries. Details here
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Here's what we talked about last time
Last newsletter is here ALL newsletters are here
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These just in...
Check out new products here
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When they're gone - they're gone...
Don't miss one you've been wanting - sadly, some favorites have been discontinued with no replacement - see them here
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Horse Eye Necklace
Available in four colors here
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DON'T do it yourself FARRIER COASTERS
No farriers were harmed in the making of these coasters. To order click here
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MADE IN USA Secret Box
Nifty little wood box has a lid that fits so neatly that it's virtually invisible when closed. A real deal at only $19.95 here
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GREAT GIFT IDEA The Doctor is In Horse Thermometer
Measures a big 17" tall and under $15.00! Order here
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Courage doesn't always roar...
sometimes courage is that quiet voice at the end of the day saying, "i will try again tomorrow." To order click here
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MADE IN USA Riding for a Cure
See HoofPrints breast cancer awareness products here |
NEW! Horsey Gift Wrap Assortments
These awesome gift wrap collections were designed by a lifelong horse owner, whose career happened to be in packaging design - so all the details are just right! More info here
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MADE IN USA Tooled Leather Bracelet
This spiffy leather bracelet is loaded with details without being gaudy. It's rich brown tooled leather, finished edges with stitching, and braided rawhide accents on either side of a floral embossed silver heart. Closes with a fancy silver buckle, complete with silver keeper and tip. Regular price is a bargain at $19.95 - it looks like it should be a lot more expensive. Order here
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A great way to dress up any vest, jacket, sweatshirt, or purse. Just 4.95 here
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Pony Love Necklace
Solid Pewter and Made in USA. Only $19.95 here
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It's Back! HOLLYWOOD HOOFBEATS
New updated version includes 10 more years of horse movies - to order click here
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HALF PRICE AND PRINTED IN USA: "Pharaoh's Horses"
20x26 Print with history and trivia article included is available here
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CLOSEOUT
Thermal Sherpa Hood
LIMITED QUANTITIES AVAILABLE here
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Horsewoman's HAIR CONTROL IDEAS
Sunny yellow embroidered HORSES LEAVE HOOFPRINTS ON YOUR HEART Cap here
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Mule & Donkey items
Check out this brass longear charm and more here
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Horse Lovers Bible
Leather bound Bible is gift boxed - it's the bestselling NIV version with additional 12 pages of horse photos accompanied by inspirational thoughts and scripture verses.
Bible Pocket Partners
31 days of meaningful devotional pages - perfect for cowboys and cowgirls of all ages! HoofPrints Christian products are here
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PRINTED IN USA: This Hug's For You
Equine Sympathy Cards here
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Silver Dog Whistle
Solid Sterling Silver Whistle on waxed cotton cord here
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Message
I love hearing from customers. You can contact HoofPrints owner Gina Keesling via email at gina@hoofprints.com |
GINA'S BLOG Fun on the Farm
read the latest happenings in the Keesling household, involving construction, destruction, remodeling adventures and general wreckage here
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Find us on facebook
Be sure to LIKE our facebook page - it's where we announce special sales, breaking news and everything else we find interesting. To see it go here |
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Share our emails
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Viral marketing... it sounds bad, doesn't it? You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".
We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways... Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)
I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.
In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends. All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)
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