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HoofPrints Newsletter
May 27, 2015

Above is a scan of some wallpaper border that we found behind some wood paneling that we tore out in the kitchen of our old house. It was crumbling even as I touched it, but I kept it anyway. I wasn't sure why - this was the era before computers and scanners, so I never could have imagined that nearly 30 years later it would end up a beautiful background in a picture in a thing called a "blog".

Don't Look Back Necklace All over the internet are quotes about NOT looking back.
HoofPrints even carries a necklace that instructs: DON'T LOOK BACK THAT'S NOT WHERE YOU'RE GOING (that's for sale here).

But in the blog post I wrote today that is exactly what I am going to do.

I am going to look back.


Shown below is our house circa 1988, a few months before we bought it. At this point the nicest thing about the whole spread was the asphalt driveway, which was in surprisingly good shape. Except for the trench that the tenant farmers had cut across it in an effort to keep folks from driving in. People had figured out that it was a good place to dump their trash; everything from used diapers, tires, construction debris. No one had lived here for at least ten years. Before that it was rented to a group of teenagers with a rock band - looking for a place to practice their music that wouldn't disturb the neighbors. Had I not been the one who had to help clean it up, I would have found the amount of beer bottles and cans truly impressive. I was impressed, however, that someone had carefully peeled the labels off bazillions of bottles, and stuck them onto the plaster walls surrounding the windows in the room that was to become my office.

The west-facing windows were broken AND the plywood boards covering have been kicked out; rain and snow had been blowing in for years. Someone has stolen the garage door, and the big sliding door from the barn behind; the tenant farmer had stopped using it for storage after his equipment was stolen, too. Frustrated with the dumping, theft and vandalism, the farmer was in the process of tearing the place down - a building at a time - as he found time to do it. There's a pile of timber next to the grain bin on the right in the picture above; that USED to be a perfectly good livestock barn - but they tore it down.

Depending on how you want to frame the story, it was either a blessing, or a curse, that we were able to buy the place before they got to the house with the backhoe. Wanna read what happened next? Click here
 

DOLLAR SALE CONTINUES! I know I just sent a newsletter a few days ago (that's here). Please bear with me as I have a bit of a clutter conniption. I promise I won't make a habit of it...

Last week, at a time when most normal people were gearing up for a fun three day weekend, for some reason I was spazzing over all the clutter in the warehouse. In a fit of relative craziness, I've marked some pretty good stuff down to $1.00 or less. A lot of it sold already, but I replaced with more! There are now 16 things at the top of the Half Price Page that are insanely good deals. To see them click
here 

While your at it, check out the
FREE BUSINESS ITEM SAMPLES for FARRIERS! 
Try HoofPrints best-selling, most useful Farrier Business helpers for FREE
 
OK kids, last time I tried this it was a disaster - people who didn't even like horses were grabbing stuff up like hoarders. Let's see if it goes better this time on the new website. I've created a page of 8 FREE sample products for farriers.
Place an order for samples to try (shipping is FREE on samples) or add some to your regular order of other items. 
There is a limit of one each of the FREE items. (Yes, you can trick the website into letting you order more, but I will only send one of each.) This is a limited time, experimental offer. It's intended to offer folks a no-cost opportunity to try out our products. It may be discontinued at any time, so act now! 
See all the freebies here  
NEW! Tuff Chix Chore Gloves 
These have their own BIG STORY, too. I hated them when I first got the sample. I had it in my stash for quite a while, and I was disappointed that the fingers were a little too long. They were the correct size for me, and I have average hands, so I was concerned that there would be fit problems with my customers. And the material they were made of is so thin - I didn't see how they could possibly hold up to hard use. This surprised me, as the Tuff Chix fleece winter version by the same manufacturer is perfect in every way - fit, durability, design - nothing could be any better. I figured they just dropped the ball on these and tossed the sample back on the shelf after trying them on.

However, I had a big landscaping project to do the other day, so dug these out and forced myself to wear them - long fingers and all... By the time I finished I was sold. They'd sort of molded to my hands and the finger length problem went away! I was cutting rose bushes and scooping debris out of landscaping rock - these performed perfectly. I love them.

And now that I've worn them to do hot, sweaty work I have a different view of that fabric that I thought seemed flimsy. It's not flimsy, it's breathable. And that is a good thing. The backs are a nice mesh that lets the air through while still protecting your hands, there's a strip of extra padding over the knuckles. Palms are a suede-like synthetic that grips like leather but washes up a lot better. The sides of the fingers are another material - thinner, but still very protective. Very well designed and constructed gloves that beat leather hands down.

My customers tell me these are great for grooming, building fence, baling hay and other farm chores, gardening, and even riding!

To order, click here 

Clean Up CLOSEUP
MORE ITEMS ADDED to HALF PRICE SALE!
Clutter busting continues at HoofPrints

My efforts to clear the warehouse (and my house) of accumulated oddball products continues to gain momentum. I've written about it before. The point continues to be, sometimes the space becomes more valuable than the items that are occupying it. So this is where most places say... "our loss is your gain!" Well, check out this super-cheap stuff and BUY IT. And your gain will be my gain, too. Because I need that space on the shelf.

The Half Price Page is here - check this often as they're one-of-a-kind things that will sell quickly and be replaced with whatever else starts to get on my nerves. I am currently going through a large stash of samples* - so many wonderful things, it's hard to choose just a handful for the website/flyer. And the rest have got to go! Only one of each available so act fast if you see something you like. The image shown here is what was available at the time this newsletter was sent. All prices on this page are at least 50% off retail. The red SALE! tag doesn't show if a product has size or color options. Don't know why. Don't know how to fix it...

*A note about the samples - Someone made a comment on the HoofPrints Facebook page  that the samples are free to me and implied should thus be priced accordingly. Just to set the record straight - I pay for almost every sample I acquire. Occasionally an author or publisher will send me a book unsolicited, but I prefer to buy these anonymously so if I review and don't think it is a good fit for the product line, I don't feel guilty about not including it.

Half Price PRINTS are here - there are a lot of lovely prints languishing in drawers here that really should be hanging on folks' walls making them smile and beautifying their homes. Fall/winter is busy season here and I don't encourage print sales then - I don't have the extra time it takes to wrap these carefully for safe delivery. Now that Christmas is past, I've marked them way down now to sweeten the deal.

Copper HoofPrint Pony Bead Bracelets - colors Half Price JEWELRY is here 
The more I got to digging, the more I found. Jewelry doesn't take up much room - suffice to say there is a LOT of lovely stuff that needs to find a new home. Then there's that whole problem I have with the beads. It's getting worse. Stay tuned for details on that.

Half Price BOOKS & Magazine Back Issues here 
This represents a major turning point for HoofPrints owner Gina Keesling. This treasure trove of magazine back issues has been lovingly collected and hoarded for many, many years. It's getting to be a space problem, keeping them all stored AND due to the sheer volume of them, along with my busy schedule, they rarely get any attention. But even now, as I go through them to write sales descriptions, I am feeling sad at the prospect of letting go of this vast collection of pictures and articles about all the things I love - Horses, Dogs, Farriery and Blacksmithing, The West, Pretty Western Clothes and Jewelry, Awesome Country Homes, Recipes for Hearty Food, Healthy Living, Spirituality and more. I'll do my best to mention the content that stands out to me in the descriptions. Prices on these back issues reflect the fact that I am still very much in love with them, however they are at or below what the publishers are charging. The current sales list is small, but I'll be adding more as I am able; going through these is a slow process, as you can imagine, I get sidetracked frequently by all the fascinating content that lead me to hoard these in the first place. 

The Closeouts Page is here
It features overstocks, items that are being phased out - still lots of good deals to be had there, too
In This Issue
Here's what we talked about last time
What Did I Miss? graphic
Last newsletter is  here   
ALL newsletters are here
GINA'S BLOG
Fun on the Farm

read the latest happenings in the Keesling household, involving construction, destruction, remodeling adventures and general wreckage here
Mule & Donkey items
Donkey Charm
Check out this brass longear charm and more here
COFFEE & DOG HAIR
Dog Hair Travel Mug
I NEVER LEAVE HOME WITHOUT THEM
16 oz Ceramic Travel Mug with leakproof lid only $16.95 here
FARRIER TRAVEL MUG
Woodgrain Travel Mug
For those whose tool kit includes morning coffee, we have the perfect cup to take on the road. BIG 16 oz capacity, slim shape with no handle fits cup holders without problem. Rubber sealed lid - for leak free fit. Insulated and lined with stainless steel. Imprinted with our Tools of the Trade logo. Order here
DON'T do it yourself
FARRIER COASTERS

No farriers were harmed in the making of these coasters. To order click here
Look Professional
On The Job
Farrier Golf Shirt
Sturdy cotton golf shirts look and feel great! See our complete selection here
INSPIRATIONAL
Stretch Bracelets
Stretch Bracelets 4
Four fun styles to choose from here
PRINTED IN USA:
This Hug's For You

Equine Sympathy Cards here
Message
Gina Keesling with Clydesdale
I love hearing from customers. You can contact HoofPrints owner Gina Keesling via email at gina@hoofprints.com
 
Find us on facebook
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Be sure to LIKE our facebook page - it's where we announce special sales, breaking news and everything else we find interesting. To see it go here
 
Rob shoeing Rocky
ABOUT THE COMPANY AND THIS NEWSLETTER
Farriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way the company became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
Share our emails
Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".


We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways...  Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)

I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.

In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends.  All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)