|
|
|
|
|
HoofPrints Newsletter
|
February 5, 2015
|
|
|
|
|
|
|
|
WHAT'S UP WITH THE PINK SALE?
January has historically been the month for HoofPrints Customer Appreciation Sale. For new subscribers, the Customer Appreciation Sale consisted of a storewide discount on every product HoofPrints sells. The sale pricing was activated by entering a simple coupon code in the shopping cart. Easy-peasy, right? Well, not really. My dear subscribers (that's you all) would read about the cool stuff I was featuring, click the links and place their orders. WithOUT remembering to put in the code. No matter how BIG, BOLD, BRIGHT COLORED, whatever, my reminders were - most didn't remember to do that part. Because so many of you have taken the time to send me personal comments over the years, I recognize your name(s) when you order. Soooo - with each order that was missing the awesome discount, I'd go back in and manually apply it when I processed the paperwork.
However, with the change to the new, improved website (details here) it's a lot trickier to be changing up pricing on orders once they're submitted. So, this year, instead of the storewide discount, I'm giving you my VERY BEST DISCOUNT possible on a whole lot of customer favorites.
No coupon codes to apply - all you have to remember is to order BEFORE February 15.
|
|
|
|
|
|
|
|
|
|
 STUBBORN or SWEET? Learn which they are in the second edition of John Hauer's classic book THE NATURAL SUPERIORITY OF MULES. This book is an impressive compilation of all information to do with mules. It's profusely illustrated in full color with all manner of photos, drawings and historical ephemera.
The Natural Superiority of Mules will leave even the uninitiated wondering what all the fuss is about with these folks who love their mules. They even made up a word: Endearance. John describes it as  descriptive of the way in which many people react to mules; they often want to hug and even kiss them. It is partly that "doleful, soulful countenance" that they inherit from the donkey and partly the fact that many mules are very affectionate and seem to really like people." I ran out of these early in 2013, and I had a number of folks who paid for and waited patiently for months, for this second edition reprint. And it was worth the wait. Inside readers will find all manner of interesting facts and trivia, including content by Robert M Miller DVM, Meredith Hodges, and even Ann Landers!
This is a lovely hardcover coffee table book that will be a conversation starter and/or educator for sure. For more info click here
|
Shown here is the Framed Mule Print titled Stop for a Fix
No stubbornness here, either - this lovely picture by Larry Schultz depicts a farrier and mule who are NOT at odds - each a servant carrying a "load". I've paired it with the phrase "You can tell a lot about a man by whether he asks for a light load or a strong back." , double matted it, and framed it with horseshoe (mule shoe) frame stock. You can also add your own custom wording at no extra charge. To order click here |
VALENTINE'S DAY GIFT IDEA
for the Longear Lover
I happened upon a tiny company that specializes in inexpensive decorative charms...
They had one with this little guy - so I bought a few of them to see what I could put together. It was busy season and I didn't have time right then, so I tucked them away in a safe place and promptly forgot all about them.
I finally "rediscovered" a while back and was able to assemble a set - necklace, earrings and charm!
These are surprisingly detailed, and unlike our other brass charms, they are solid (not hollow) which gives them a weighty feel that you'd expect to be more expensive than they are.
To order click here
|
VALENTINE'S DAY GIFT IDEA:
SOMETHING FOR YOUR TIRED OLD ASS
It's an exhaustion "Survival Kit"
for Farriers, Horse Owners, Mule Owners...
and other hard working folk...
The "Tired Old Ass Pack" Rejuvenating Survival Kit is just the thing for all the weary bodies you know (including your own)
It consists of four carefully formulated products, each geared to warm your tired bones, relax your aching muscles, soothe your chapped skin, and calm your frazzled mind. What more could any farrier, vet or horse owner need? With each pack you get:
Tired Old Ass Splash - after shave/energizing mist
Tired Old Ass Soak - aromatherapy mineral bath salt
Ass Kisser Salve - sports rub for sore muscles
Tired Old Ass Cream - energizing lotion These delightful smelling all-natural products are made in Colorado, USA by a small, woman-owned "microblendery" body care company. The scent is a pleasant one - and suitable for a man or a woman. Regular price on these is $24.95, they're on sale for just $19.96 through Valentine's Day. To order click here
|
|
"Tell them that we will take it."
- A Chapter of My Stubborn Valentine.
February always finds me sharing Valentine's Day stories, and this year is no exception. Most folks view the adjective "stubborn" as a negative trait. And indeed the very first word of dictionary.com's definition is " unreasonably". However, option two and three are much more flattering in that they tell us a stubborn person is: fixed or set in purpose on opinion; resolute
and
obstinately maintained, as a course of action
These describe my Valentine (husband Rob) to a T.
Historically, he's proven his mettle at seemingly insurmountable projects, the house remodel endeavor being one, and the pond construction another. Along the way there have been many, many others. It's not for the faint of heart, I can attest to that as I have stood on the sidelines many times wringing my hands about HOW things are going to get done. While. He. Does. Them.  This latest chapter is not a unique situation. Last time I shared some cool barn photos and alluded that there would be more stories about the barn coming. And as promised, the latest installment is here.
|
Clutter busting continues at HoofPrints
My efforts to clear the warehouse (and my house- house) of accumulated oddball products continues to gain momentum. I've written about it before. The point continues to be, sometimes the space becomes more valuable than the items that are occupying it. So this is where most places say... "our loss is your gain!" Well, check out this super-cheap stuff and BUY IT. And your gain will be my gain, too. Because I need that space on the shelf. The VALENTINE'S DAY PINK SALE Page is here - it features my very best discount on a couple dozen products that will make great Valentine's Day gifts. Sale prices end 2/14/15 - no coupon code to use - sale pricing is applied automatically.
The Half Price Page is here - check this often as they're one-of-a-kind things that will sell quickly and be replaced with whatever else starts to get on my nerves. I am currently going through a large stash of samples* - so many wonderful things, it's hard to choose just a handful for the catalog. And the rest have got to go! Only one of each available so act fast if you see something you like.
*A note about the samples - Someone made a comment on the HoofPrints Facebook page that the samples are free to me and implied should thus be priced accordingly. Just to set the record straight - I pay for almost every sample I acquire. Occasionally an author or publisher will send me a book unsolicited, but I prefer to buy these anonymously so if I review and don't think it is a good fit for the product line, I don't feel guilty about not including it.
Half Price PRINTS are here - there are a lot of lovely prints languishing in drawers here that really should be hanging on folks' walls making them smile and beautifying their homes. Fall/winter is busy season here and I don't encourage print sales then - I don't have the extra time it takes to wrap these carefully for safe delivery. Now that Christmas is past, I've marked them way down now to sweeten the deal.
ALSO New is Half Price JEWELRY here
The more I got to digging, the more I found. Jewelry doesn't take up much room - suffice to say there is a LOT of lovely stuff that needs to find a new home. Then there's that whole problem I have with the beads. It's getting worse. Stay tuned for details on that.
Newest is Half Price Books & Magazine Back Issues here
This represents a major turning point for HoofPrints owner Gina Keesling. This treasure trove of magazine back issues has been lovingly collected and hoarded for many, many years. It's getting to be a space problem, keeping them all stored AND due to the sheer volume of them, along with my busy schedule, they rarely get any attention. But even now, as I go through them to write sales descriptions, I am feeling sad at the prospect of letting go of this vast collection of pictures and articles about all the things I love - Horses, Dogs, Farriery and Blacksmithing, The West, Pretty Western Clothes and Jewelry, Awesome Country Homes, Recipes for Hearty Food, Healthy Living, Spirituality and more. I'll do my best to mention the content that stands out to me in the descriptions. Prices on these back issues reflect the fact that I am still very much in love with them, however they are at or below what the publishers are charging. The current sales list is small, but I'll be adding more as I am able; going through these is a slow process, as you can imagine, I get sidetracked frequently by all the fascinating content that lead me to hoard these in the first place.
The Closeouts Page is here
It features items that are being phased out - still lots of good deals to be had there, too.
|
|
|
|
Here's what we talked about last time
Last newsletter is here ALL newsletters are here
|
PINK SALE
Woman's Place is on a Horse Vest
Personal climate control! It's on sale for ONLY $23.95 here
|
PINK SALE
Heart Zipper Pull
A great way to dress up any vest, jacket, sweatshirt, or purse. Just $3.96 here
|
PINK SALE
Thermal Sherpa Hood
Is a customer favorite! It's on sale for $12.00 OFF here
|
PINK SALE
Woman's Place Is On A Horse Gift Bag
This metallic pink gift bag is sturdy, durable, and UNDER $4.00! It measures a handy 9 "x 4" x 12" (not counting the handles) When I posted a picture of it on HoofPrints Facebook page, a customer chimed in: "I love this bag! It's just the right size for my lunch, or shoes + a big bottle of my favorite flavored water. And, since I carry a giant tote anyway, it takes up no room to have it folded and available when I need it, Plus -- it's pink; what more needs to be said?"
|
PINK SALE
TUFF CHIX GLOVES
"Best. Gloves. Ever!" ~HoofPrints customer testimonial. More info here
|
PINK SALE
Courage doesn't always roar...
sometimes courage is that quiet voice at the end of the day saying, "i will try again tomorrow." To order click here
|
PINK SALE
American West Purses
Hill Country Collection here
|
PINK SALE
2015 Equestrian Day Planner HALF PRICE!
2015 Gypsy Vanner Engagement Calendar just $8.98 here |
PINK SALE
LIFE IS TOUGH
BUT I AM TOUGHER
See the complete selection of inspirational jewelry here |
PINK SALE
Leather Heart Bracelet
This spiffy leather bracelet is loaded with details without being gaudy. It's rich brown tooled leather, finished edges with stitching, and braided rawhide accents on either side of a floral embossed silver heart. Closes with a fancy silver buckle, complete with silver keeper and tip. Regular price is a bargain at $19.95 - it looks like it should be a lot more expensive. But it's A STEAL as part of our Valentine's Day PINK SALE at only $15.96. Hurry - sale ends 2/14/15. You can see this and the rest of the horsey heart jewelry here
|
|
Message
I love hearing from customers. You can contact HoofPrints owner Gina Keesling via email at gina@hoofprints.com |
|
Find us on facebook
Be sure to LIKE our facebook page - it's where we announce special sales, breaking news and everything else we find interesting. To see it go here |
|
ABOUT THE COMPANY AND THIS NEWSLETTERFarriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way the company became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
|
|
Share our emails
| |
Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".
We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways... Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)
I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.
In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends. All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)
|
|
|
|
|
