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HoofPrints Newsletter
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August 15, 2014
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ABOUT THE COMPANY AND THIS NEWSLETTERFarriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way the company became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
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Everybody loves a SURPRISE!
This is one I have been working on for a LONG time. Years, actually, in the back of my mind. And for real, with time commitment and significant financial investment for the past several weeks.
It's coming along well, and I'd rather not reveal even a clue as to what it is until it's a little closer to fruition. (Don'cha HATE that?)
To appease everyone in the meantime, and to help finance said "surprise" I've decided to offer the biggest storewide discount that I've ever offered: 
All you have to do to help is place your order for anything and everything... and type SS30 in the Coupon Code box at checkout.
Offer ends AT MIDNIGHT 8-20-14, so there is not much time. Sorry, offer does not apply to previously placed orders, and does not apply to hoof models.
What are the best buys? See my favorite recommendations below.
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This anodized aluminum knife is just what horsewomen have been waiting for! Here's a great knife to take riding or to the barn - that the guys won't cabbage onto because it's PINK! It's a good, sensible size (4" closed, 7" open) to carry and use. The spring steel clip on the back lets you hang it on the inside of your pocket so you can get to it without fishing around, and the special notch with a protected second blade lets you cut hay strings in a jiffy without ever opening your knife! The blackened stainless steel blade has an easy-open knurled grip in case (heaven forbid) you need it quickly to cut someone loose. Horsemen (and women) should always carry a knife when working around horses, and this one is perfect for the job! The HoofPrints Barn Blade is only $13.96 (with the discount) but it was PRICELESS for one HoofPrints customer - here's her story:  The barn I board at has about 75 horses. I'm also a working student and I volunteer at a horse rescue. Between being in the fire department and being a trail guide out in Colorado 10 years I always carry a knife. My Leatherman walked away so I got the pink one because it was distinctive and I liked the inscription. It's mostly hung out in my pocket until last night.
When new horses come to the rescue they start out in the quarantine barn for 2 weeks just to be safe. We just got 2 and I hadn't met them yet. I was in the office thawing (I know Maryland isn't as bad as a lot of places but this week has been nuts) when someone said the handyman needed help up at quarantine because one of the new ones was cast. I grabbed my trainer and we drove up so we'd have the headlights. She had gotten wedged against the stall door and when he opened it to try to help her, her head and front legs came out the door and she got completely stuck. My talent lies in calming horses down so I talked to her while we tried to figure out how to help. She broke the wall so we were moving boards and buckets and anything else.
She was wearing 2 blankets layered, really nice strong ones, and we had to cut them off so she could move enough to get free. It took 5 of us 45 minutes at least, and she didn't have a scratch on her. It could have gone so wrong. We just kept saying thank God I had a good knife. For now we're calling her Angel - she is gorgeous, a big grey, the size 84 blanket was snug. She is so regal though. Once she gets some weight on I cannot wait to see what she becomes. So thank you for helping us save her. I really thought she was going to get badly enough injured that we'd lose her. Lots of power in a little pink package " -Laura R, MD
To order a barn blade click here
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Genuine Leather, only $13.96 (with the 30% discount) and more than just a treat pouch...
This handy little bag made me rethink the idea of carrying a regular purse.
When I first hatched the scheme to take Bailey to dog class, I had some logistical problems to work out. This dog had been on 3 car rides in her life (that I know of) One to get dumped here, 2&3 were to and from the clinic to be spayed. So, her history of enjoying a ride in a vehicle is not so good. My car is a 2-door with leather seats, so that option was out - I was afraid she'd scratch them with her toenails. Second choice was my son's pickup truck (also leather seats) but enough room on passenger floorboard for her to sit comfortably. When I did a "test run" which consisted of yet another trip to the vet for the required vaccinations to attend class - it did NOT go well. She was afraid to get in. Coaxing didn't help (although it DID cause our other dog Puppy-Girl to try and get in - which only added to the confusion as I tried to keep her OUT) I didn't anticipate all this happening, and had an appointment, so as the clock ticked, I ended up picking up her 60+ lb frame and stuffing her into the truck. She promptly dashed to the driver's side floorboard - where she could, oh, stomp on the accelerator. I tried to push her back to the other side when I got in, but seeing the open door caused her to push just as hard to get out - which she did. And so it went. Must've looked like some kind of Chinese Fire Drill involving a dog. (with apologies for using what wikipedia is saying is "racially offensive slang")
Seeing that this had potentially disastrous consequences safety-wise, I recruited my son to DRIVE US to the vet - while I used both hands to HOLD THE DOG on her side of the truck. I knew then that setting off alone with this rowdy dog to a weekly class in a neighboring town was going to be a challenge.
I couldn't have done it without the Treat Pouch. This handy little number let me keep my phone, keys, driver's license, etc. in a slim hands-free pouch around my waist - so I could wrestle the dog as needed. The added bonus is the separate compartment for the actual treats. It's got a magnetic closure (so no distracting velcro sound when opening) and is separated from the other compartment by a water-resistant barrier (so my phone doesn't smell like salami) Fortunately, everything worked out OK, the rest of the dog class story is here.
To order a treat pouch click here
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Here's what we talked about last time
Last newsletter is here ALL newsletters are here
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WHAT'S NEW?
SALE on Summer T's
3 Springy Horsey T-shirts less than $10 each here!
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BEST NEWS EVER!
BEAUTIFUL JIM KEY movie is in the works! Morgan Freeman has signed on as the star! In celebration, the book is $9.00 OFF here
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Farriers Traveling Desk
Corral your paperwork on the road! And it's HALF the cost of the previous version here
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HoofPrints has it! The classic print "FOUND"
12x16 Print available here
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3rd in the Series!
I Make Horse Calls, More Horse Calls & Call Dr Tebow - She Makes Horse Calls (new) Books about living a dream with horses here |
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Mule & Donkey items
Check out this brass longear charm and more here |
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A HORSEWOMAN'S PRAYER
is printed on parchment,matted in a fancy mat with a brass Epona Medallion inset in the corner. The frame is an antique horseshoe pattern. Order here
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Courage doesn't always roar...
sometimes courage is that quiet voice at the end of the day saying, "i will try again tomorrow." To order click here
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This Hug's For You
Equine Sympathy Cards here |
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Message
I love hearing from customers. You can contact HoofPrints owner Gina Keesling via email at gina@hoofprints.com |
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Find us on facebook
Be sure to LIKE our facebook page - it's where we announce special sales, breaking news and everything else we find interesting. To see it go here |
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Share our emails
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Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".
We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways... Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)
I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.
In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends. All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)
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