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HoofPrints Newsletter
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June 12, 2014
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"I often feel myself pulled between my intuition, an instant reaction without reflection, and the opposite in which I question the meaning of things. Because of this I have often asked myself why I perform in shows rather than ride in competition, or even do something quite different not involving horses.
I used to worry about whether the things I did were useful and made sense for me, for others, and for the horses. It has taken me some time to understand that a show, apart from being a momentary distraction or an example of technical excellence, could also give meaning to life, both for the person performing and the person watching it."
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About Cavalia
Have you ever been to a play (or a Broadway show) and marveled at what it must have taken to assemble the actors, music backdrops and sets? And thought about the fact that all those folks out there are performing LIVE - in front of an audience - so there is no option to go back and redo if there is a mistake or someone forgets what they're supposed to be doing or saying? Imagine all that - with a bunch of HORSES thrown into the mix! Cavalia performs in an actual tent - all over the world - for spellbound audiences of all ages.
Cavalia was born of the dream of a few horse enthusiasts with a passion for performing. The production takes the art of dressage to new heights of kindness and respect, countering the traditional domination of horses by humans. During the two hour show, a group of artists; horses, riders, acrobats, singers, dancers and musicians - run, jump, dance, swing and twirl in their own way, enacting a glorious account of the history that unites humankind and the horse.
 Original Cavalia DVD
This DVD is dated 2005 - it was filmed when Frederic Pignon and Megali Delgado were touring with the show, along with their Andalusian stallion Templado. Sadly, Templado has passed on and Frederic and Megali are no longer performing with the show. To order click here
Cavalia - A Dream of Freedom Book
Beautiful color photographs on each page illustrate all facets of this amazing performance. Read about how Cavalia came to be, how they care for and train the horses, plan the shows, build the sets, etc. Every question you might have about how in the world they pull this off is answered in the book. To order click here
NEW!
Building A Life Together - you and your horse
Nuture a Relationship with Patience Trust and Intuition
By Magali Delgado and Frederic Pignon
- former stars of Cavalia and authors of Gallop To Freedom
 Like perhaps no other couple in this world, Magali Delgado and Frederic Pignon have strived to live their lives in perfect partnership with their horses. It was this essence - in combination with their genuine talent, unquestionable integrity, and immense appeal - that captured the hearts of audiences around the globe when they and their horses toured as part of the original cast of Cavalia from 2003 to 2009.
Now, in the eagerly awaited follow-up to their bestselling book Gallop to Freedom, Magali and Frederic welcome us to their home in France. There, the stable doors are thrown open, and we are invited to share all that they've discovered in both the hands-on and more delicate, intangible areas of horsemanship.
The remarkable result is a book that offers a series of practical and ethical guideposts to help us build an honest, open, happy life with horses. Magali and Frederic's words, their lessons, and hundreds of emotionally charged photographs by internationally renowned photographer Gabriele Boiselle provide deliciously enlightening glimpses into the kind of relationships we all dream of having with our horses, and with each other. To order click here
Gallop to Freedom
Training Horses With The Founding Stars of Cavalia
- If you've seen the DVDs, (or the live show) and wondered how in the world they get those horses to perform so brilliantly, show after show, then this is the book for you.
 In this profusely illustrated hardcover book, Frederic (a specialist in liberty and ground work) and Magali (a talented dressage rider at Grand Prix level) share the secrets of the relationships they have cultivated over the course of their lives with horses. They tell the story of Templado - the difficult and rebellious stallion who demanded they question all they had learned as horsemen and look at, in a whole new light, what it means to train horses. It was this tempestuous character that taught them that the process of building a relationship with a horse can be on more equal footing than most would dream possible.
It is with this lesson in mind that Frederic and Magali explain their Six Golden Principles. These include how you can become a "safe haven" (the most important being in your horse's life) while ensuring he gets the leadership he craves. And, how to establish acceptable limits of behavior, as well as respect, without ever succumbing to anger or using force. They describe how to read horse behavior so you can better understand and communicate with your equine partner as an individual. Plus, you'll see what it means to be patient and give your horse a say in his own training - and just how rewarding the results can be. To order click here
Gina's note - the four Cavalia products we sell all compliment each other:
The Original Cavalia DVD (2005)
shows you what the show is all about - highlights of the actual performance, interviews with the cast, backstage and behind the scenes candid stuff.
The Cavalia Book
has beautiful still shots from the show, and explains in detail how it came to be, and tells about the horses and the human actors.
Building A Life Together Book
visits Frederic and Magali at home with their horses. Packed with details and stories that will instruct and inspire you to deepen and broaden your own relationship with horses.
Gallop to Freedom Book
goes into detail about how Frederic and Magali came to be the talented horsemen that they are - and how the Cavalia horses learn to perform on stage. It's full of wonderful and surprising facts - like the fact that Templado learned on his own to swirl his incredibly long mane, because it pleased the audience and caused them to applaud.
To see all the Cavalia items, click here
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All Greeting Cards on Sale - HALF PRICE!
All fall/winter we take calls from budget-minded farriers and other equine professionals - trying to decide if it's worth the cost to send Christmas cards to their clients. If you're one of those - now might be the time to reconsider.
Anyone who has been getting this newsletter for very long probably has noticed that we aren't doing big sale promotions every time you turn around. We pretty much need to sell everything at regular price in order to stay in business. We are not Wal-Mart, and we hope that low prices are not the reason folks shop with us.
However, when we DO have sales, I try to make them memorable. And this one falls into that category, I hope. A special reward for those out there who are clever enough to anticipate how many cards they might need at Christmas time, AND organized enough to REMEMBER that they've already purchased them and WHERE they put them. That's not me. But I know you folks exist - I've heard stories...
This glorious sale ends June 30, some of the card designs are low inventory and will NOT be reprinted, so make your selections early. To see them click here.
 The "Naughty" cards have been a big hit, and I couldn't resist a sequel when I found this pair of naughty youngsters having a tussle in the snow. You can't see it here, but one horse has the other one by a stretched-out pinch of skin under his jaw. Just the thing you'd expect from a crowd of anxious kids around Christmas-time; running around pinching each other. That part is so funny, that I included a closeup of their faces on the back of the card, along with a bio of the very talented Swedish photographer J�rgen Larsson.
Also, PLEASE-PLEASE-PLEASE read carefully the wording options available for the insides of the cards when you order. The website defaults to withOUT "thank you for your business" - but some cards are ONLY available WITH this option, so if you click those, that's what you're going to get. Rejoice! and Peace on Earth are 2 examples of cards that are ONLY available WITH thank you. To get started click here |
Clutter busting continues at HoofPrints
My efforts to clear the warehouse (and my house- house) of accumulated oddball products continues to gain momentum. I've written about it before. The point continues to be, sometimes the space becomes more valuable than the items that are occupying it. So this is where most places say... "our loss is your gain!" Well, check out this super-cheap stuff and BUY IT. And your gain will be my gain, too. Because I need that space on the shelf.
The Half Price Page is here - check this often as they're one-of-a-kind things that will sell quickly and be replaced with whatever else starts to get on my nerves. I am currently going through a large stash of samples* - so many wonderful things, it's hard to choose just a handful for the catalog. And the rest have got to go! Only one of each available so act fast if you see something you like.
*A note about the samples - Someone made a comment on the HoofPrints Facebook page that the samples are free to me and implied should thus be priced accordingly. Just to set the record straight - I pay for almost every sample I acquire. Occasionally an author or publisher will send me a book unsolicited, but I prefer to buy these anonymously so if I review and don't think it is a good fit for the product line, I don't feel guilty about not including it.
Half Price PRINTS are here - there are a lot of lovely prints languishing in drawers here that really should be hanging on folks' walls making them smile and beautifying their homes. Fall/winter is busy season here and I don't encourage print sales then - I don't have the extra time it takes to wrap these carefully for safe delivery. Now that Christmas is past, I've marked them way down now to sweeten the deal.
ALSO New is Half Price JEWELRY here
The more I got to digging, the more I found. Jewelry doesn't take up much room - suffice to say there is a LOT of lovely stuff that needs to find a new home. Then there's that whole problem I have with the beads. It's getting worse. Stay tuned for details on that.
Newest is Half Price Books & Magazine Back Issues here
This represents a major turning point for HoofPrints owner Gina Keesling. This treasure trove of magazine back issues has been lovingly collected and hoarded for many, many years. It's getting to be a space problem, keeping them all stored AND due to the sheer volume of them, along with my busy schedule, they rarely get any attention. But even now, as I go through them to write sales descriptions, I am feeling sad at the prospect of letting go of this vast collection of pictures and articles about all the things I love - Horses, Dogs, Farriery and Blacksmithing, The West, Pretty Western Clothes and Jewelry, Awesome Country Homes, Recipes for Hearty Food, Healthy Living, Spirituality and more. I'll do my best to mention the content that stands out to me in the descriptions. Prices on these back issues reflect the fact that I am still very much in love with them, however they are at or below what the publishers are charging. The current sales list is small, but I'll be adding more as I am able; going through these is a slow process, as you can imagine, I get sidetracked frequently by all the fascinating content that lead me to hoard these in the first place.
The Closeouts Page is here
It features items that are being phased out - still lots of good deals to be had there, too.
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Here's what we talked about last time
Last newsletter is here ALL newsletters are here
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MISTAKE in the Horses & Hope Calendar
FATHER'S DAY IS JUNE 15 NOT June 22 - read what happened here
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Farriers Traveling Desk
Corral your paperwork on the road! And it's HALF the cost of the previous version here |
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BEST NEWS EVER!
BEAUTIFUL JIM KEY movie is in the works! Morgan Freeman has signed on as the star! In celebration, the book is $9.00 OFF here
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Cute Thermometer
ON SALE!
BIG 17" tall! Makes a great gift! Durable enough for outdoors!
Order here
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This Hug's For You
Equine Sympathy Cards here |
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Horsewoman's
HAIR CONTROL IDEAS
HORSEwork before HOUSEwork Plad Cap here
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WHAT'S NEW?
SALE on Spring T's
3 Springy Horsey T-shirts less than $10 each here!
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HoofPrints has it! The classic print "FOUND"
12x16 Print available here
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A HORSEWOMAN'S PRAYER
is printed on parchment, double matted in a fancy mat with a brass Epona Medallion inset in the corner. The frame is an antique horseshoe pattern. You can order here
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Copper HoofPrint Bracelets in 7 colors!
Hand tied right here at HoofPrints - see them all here
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3rd in the Series!
I Make Horse Calls, More Horse Calls & Call Dr Tebow - She Makes Horse Calls (new) Books about living a dream with horses here |
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HoofPrints
BARN BLADE
Never ride faster than your guardian angel can fly Order here |
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Message
I love hearing from customers. You can contact HoofPrints owner Gina Keesling via email at gina@hoofprints.com |
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Find us on facebook
Be sure to LIKE our facebook page - it's where we announce special sales, breaking news and everything else we find interesting. To see it go here |
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ABOUT THE COMPANY AND THIS NEWSLETTERFarriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way the company became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
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Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".
We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways... Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)
I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.
In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends. All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)
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