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HoofPrints Newsletter
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March 28, 2014
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ABOUT THE COMPANY AND THIS NEWSLETTERFarriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way we became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
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LOOK WHAT I FOUND! I thought they were all gone...
but I found a small stash of our seventh limited edition, collectible magnet. It's included FREE with every order, while supplies last. After a long, tough winter, it is still NOT Spring here in Indiana. In fact, I am looking out my window as I write this at a mix of freezing rain and snow. I think God must have orchestrated my finding of this forgotten stack of magnets to give us all hope that Spring is, indeed, just around the corner. This particular image is by Sarah K. Andrew, and it's the April photo in the 2012 Horses and Hope Calendar. This foal's dam was just days from delivering when she found herself at the auction, destined for slaughter. Through the networking efforts of a group of volunteers, this filly, her dam, and over 3,000 others have been diverted from the slaughter pipeline and placed in homes. Every single one of the 100+ photos in the 2012 calendar are of horses at auction. All proceeds from the sale of the calendars go to horses in need. 2014 is sold out, but previous years' back issues are still available at a highly discounted price. You can read more about the project here.
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LIFE IS TOUGH...
No doubt about it. Seems like the past months have been tougher than usual for a lot of folks.
A few minutes browsing Facebook confirms that fact - from a myriad of tragic happenings worldwide, to those right here at home. An unfortunate side effect to all this trauma and angst is the apparent lack of patience and understanding with each other. After you get done reading all the stories of tragedy, sickness and loss - then you get to the cranky comments thrown at each other. I wrote about that in this newsletter. At any rate, I think author Judith Orloff has the right idea concerning this phenomenon of global angst and crankiness:
"Emotional freedom means learning how to stay centered in a stressful, highly emotionally charged world. Since emotions such as fear, anger, and frustration are energies, you can potentially "catch" them from people without realizing it.
If you tend to be an emotional sponge, it's vital to know how to avoid taking on an individual's negative emotions or the free-floating kind in crowds. Another twist is that chronic anxiety, depression, or stress can turn you into an emotional sponge by wearing down your defenses. Suddenly, you become hyper-attuned to others, especially those with similar pain. That's how empathy works; we zero in on hot-button issues that are unresolved in ourselves. From an energetic standpoint, negative emotions can originate from several sources. What you're feeling may be your own; it may be someone else's; or it may be a combination."
Read the rest of this article here. Dr Orloff is Assistant Clinical Professor of Psychiatry at UCLA an intuition expert, and bestselling author. Her website is here and she's got a youtube channel here.
 LIFE IS TOUGH - BUT I AM TOUGHER Shown here is one of my favorite reminders that we are all in this together. But it's also a reminder to resist taking on the problems that aren't mine. And especially to be compassionate for those angry, upset folks who, like Dr Orloff talks about above, are not only dealing with their own challenges, but are attracting and experiencing more of the same from others. It's a hard trap to get out of. These inspirational jewelry pieces are inexpensive - a perfect little pick-me-up for a friend who needs encouragement - even if that friend is yourSELF! The pink stretch bracelet is lightweight and comfy with it's sweet little pony girl charm. The stamped charm necklace is rather bold and chunky. The chain is a little longer (and adjustable) so you can wear it outside a sweater or with a shorter necklace if desired. The charms are removable, too, so if you have a day that you just need COURAGE, or STRENGTH - you have that option. To see all the inspirational jewelry, click here
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And isn't it cool - while we are all out soaking up crankiness and angst from each other, and adding it to our own - that our pets are still so willing to engage and comfort us? Jean Hofve DVM makes this interesting observation:
"I've often thought it strange
that, despite the close relationships between animals in a household, when their people come home, what they want most is to be with their human friends. Wouldn't you think they'd be just as happy with each other? Wouldn't they just look up and say, "Oh hi, honey, how was your day" and go back to what they were doing? But no matter how much fun they're having, or how comfortable they are - right away they come to greet their human family members. They stay by us- or on us, as the case may be - they plainly prefer to be with us than with each other.
- from Timeless Spirit Magazine
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Inspirational Verse
Don't Sell Your Saddle
Don't give up on dreams. Take time to see 'em through. There are no easy trails. Hard work makes dreams come true.
You'll make it through tough times. Friends will stick like glue. Don't ever sell your saddle, Dreams won't give up on you.
This unique picture and verse by Don Bishop is laser engraved on leather and framed in aromatic red cedar by a real lumber mill in Yukon, Oklahoma. It measures 10"x12" overall. To order click here
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ON SALE! More Inspirational Verses
I felt bad that I only have these available now as matted versions. My source for nice frames at a good price went out of business and I couldn't locate a replacement. I have a LOT of the remaining components on hand but I thought no one would be interested in matted-only versions since they're not ready to hang. Turns out I was wrong. I have a handful of customers who've "discovered" these - and have bought multiples as thoughtful gifts for friends.
The additional good news is these are UNDER $20!
Farrier's Prayer matted print with verse is here
Last Goodbyes matted print with verse and space for custom photo is here
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Dog Lover's DISAPPEARING MUD MUG is HALF PRICE!
It may not be spring yet, but these days we've got the mud anyway. In celebration I created this 11 oz white ceramic mug with a fun twist. It's imprinted all over with muddy paw prints, and the words SMILE! IT'S ONLY MUD. Fill the cup with hot liquid, and the most amazing thing happens. The words & paw prints dissolve away, revealing a pack of smiling dogs. As the cup cools, the words & paw prints reappear. It works over and over again.
The lovely smiling dog photos were sent in by HoofPrints Facebook fans. When the muddy pawprints disappear you'll see:
Colene White's Freckles (a Border Collie) Gina Hyatt's Marshfire Lily (a rescue Dalmatian) Robi Heffington's Clinch (a Corgi) Carrie (a rescued Red Tick Coonhound from The St Louis Senior Dog Project) Caprice Madison's Brownie Jeni Peck's Poudre LeAnne Manning's Gus Gus (a rescue) Ashley Moniz's Nattie (a rescue) Susan Stevens-Clark's Mandy (a Rottweiler) Tracy McDermott's Ginger (a rescue from Humane Society of SE Missouri) Gina Keesling's Lucy (a Jack Russell Terrier) Gina Keesling's Puppy-Girl (a Labrador Retriever)
To order click here
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Clutter busting continues at HoofPrints
My efforts to clear the warehouse (and my house- house) of accumulated oddball products continues to gain momentum. I've written about it before. The point continues to be, sometimes the space becomes more valuable than the items that are occupying it. So this is where most places say... "our loss is your gain!" Well, check out this super-cheap stuff and BUY IT. And your gain will be my gain, too. Because I need that space on the shelf.
The Half Price Page is here - check this often as they're one-of-a-kind things that will sell quickly and be replaced with whatever else starts to get on my nerves. I am currently going through a large stash of samples* - so many wonderful things, it's hard to choose just a handful for the catalog. And the rest have got to go! Only one of each available so act fast if you see something you like.
*A note about the samples - Someone made a comment on the HoofPrints Facebook page that the samples are free to me and implied should thus be priced accordingly. Just to set the record straight - I pay for almost every sample I acquire. Occasionally an author or publisher will send me a book unsolicited, but I prefer to buy these anonymously so if I review and don't think it is a good fit for the product line, I don't feel guilty about not including it.
Half Price PRINTS are here - there are a lot of lovely prints languishing in drawers here that really should be hanging on folks' walls making them smile and beautifying their homes. Fall/winter is busy season here and I don't encourage print sales then - I don't have the extra time it takes to wrap these carefully for safe delivery. Now that Christmas is past, I've marked them way down now to sweeten the deal.
ALSO New is Half Price JEWELRY here
The more I got to digging, the more I found. Jewelry doesn't take up much room - suffice to say there is a LOT of lovely stuff that needs to find a new home. Then there's that whole problem I have with the beads. It's getting worse. Stay tuned for details on that.
Newest is Half Price Books & Magazine Back Issues here
This represents a major turning point for HoofPrints owner Gina Keesling. This treasure trove of magazine back issues has been lovingly collected and hoarded for many, many years. It's getting to be a space problem, keeping them all stored AND due to the sheer volume of them, along with my busy schedule, they rarely get any attention. But even now, as I go through them to write sales descriptions, I am feeling sad at the prospect of letting go of this vast collection of pictures and articles about all the things I love - Horses, Dogs, Farriery and Blacksmithing, The West, Pretty Western Clothes and Jewelry, Awesome Country Homes, Recipes for Hearty Food, Healthy Living, Spirituality and more. I'll do my best to mention the content that stands out to me in the descriptions. Prices on these back issues reflect the fact that I am still very much in love with them, however they are at or below what the publishers are charging. The current sales list is small, but I'll be adding more as I am able; going through these is a slow process, as you can imagine, I get sidetracked frequently by all the fascinating content that lead me to hoard these in the first place.
The Closeouts Page is here
It features items that are being phased out - still lots of good deals to be had there, too.
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Here's what we talked about last time
Last newsletter is here ALL newsletters are here
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Horsey Spring T's
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CRAPPY PRODUCTS
Same sh*t different daymug here |
American Farriers Journal Supplies & Services Directory 1�
WHILE SUPPLIES LAST. Shipping charges apply. To order click here
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WHAT'S ON SALE? Farrier Book
Order Confessions of a Horseshoer here |
Courage doesn't always roar...
sometimes courage is that quiet voice at the end of the day saying, "i will try again tomorrow." To order click here |
This Hug's For You
Equine Sympathy Cards here
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HoofPrints BARN BLADE
Never ride faster than your guardian angel can fly Order here
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WHAT'S HALF PRICE? American West Purses
Hill Country Collection here |
ON SALE - $10 OFF A Pet's Prayer
My people are so precious, Lord;
I know You think so, too...
And I believe You put me here
To love them just for You!
They take such gentle care of me
And have such tender hearts...
Please use me, Lord, to comfort them
Whenever teardrops start.
They face a lot of battles
As they live & work each day...
They need me, Lord,
To make them smile
And show them how to play!
The world is full of people,
But sometimes real friends are few...
Please let my love & loyalty
Remind them, Lord, of you.
And when my final moment comes,
Lord, tell them as we part...
I was a made-to-order gift
From Your great, loving heart!
This lovely framed verse has a spot at the top for your own pet's photo. A wonderful reminder that our pets are, indeed, a gift from God.
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LONG TALL LIST ~ for Horsewomen ~
Horsewoman's Long Tall List of Things to Do here
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Best Selling Christian Horse Books
Great Horse Stories, Horse Tales from Heaven and Heavenly Horse Sense Christian Horse titles here
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Message
I LOVE hearing from customers. You can contact HoofPrints owner Gina Keesling via email at gina@hoofprints.com |
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Be sure to LIKE our facebook page - it's where I announce special sales, breaking news and everything else I find interesting. To see it go here |
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Viral marketing... it sounds bad, doesn't it? You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".
We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways... Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)
I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.
In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends. All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)
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