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HoofPrints Newsletter
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September 9, 2013
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I survived to make another! Presenting the 2014 Blacksmith Calendar
Thanks to everyone who stuck with me last year as I wrung my hands through this one. It's always a little scary to take on a project after someone else who has done it well. I was able to keep moving forward, thanks to all the encouragement and help along the way. The last two pages were the hardest (NOT shown above) - there was an extra spread after December. Here's some of what I came up with:
 "In reviewing hundreds of images from a variety of sources, I was stunned at the similarities of the faces - century old and modern came to look the same. Last year was my first year to attempt to repeat what my friend Gill started over 13 years ago; I am so appreciative of all the kind and encouraging words offered to me by the blacksmithing community. And I am honored at the confidence placed in my abilities by folks I've never met. As I spent hours looking at all these old pictures, it seemed even the men and women in the pictures were cheering me on, too, as I endeavored to share their legacies.
Shown on the left is Bill Miller of Rochester, Washington. Bill's a longtime horseshoer, and a Farriers' Greeting Cards customer since our beginning. He started shoeing horses in 1947 and continues doing so to this very day. Bill graciously loaned me his entire collection of vintage photos for consideration on this calendar project. Next to him is an unknown blacksmith, a lookalike for sure, from a hundred year old postcard.
The 2014 calendar is at the printer now, and should be printed and shipping by the end of the week. I'm celebrating the completion of this project by putting select calendar back issues on sale for just $1.99! This is a limited time offer, so don't wait to order. Details on all the calendars are here.
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Treasury of Special Magazine Back IssuesThis represents a major turning point for HoofPrints owner Gina Keesling This treasure trove of magazine back issues has been lovingly collected and hoarded for many, many years. It's getting to be a space problem, keeping them all stored AND due to the sheer volume of them, along with my busy schedule, they rarely get any attention. But even now, as I go through them to write sales descriptions, I am feeling sad at the prospect of letting go of this vast collection of pictures and articles about all the things I love - Horses, Dogs, Farriery and Blacksmithing, The West, Pretty Western Clothes and Jewelry, Awesome Country Homes, Recipes for Hearty Food, Healthy Living, Spirituality and more. I'll do my best to mention the content that stands out to me in the descriptions. Prices on these back issues reflect the fact that I am still very much in love with them, however they are at or below what the publishers are charging. The current sales list is here. I'll be adding more as I am able; going through these is a slow process, as you can imagine, I get sidetracked frequently by all the fascinating content that lead me to hoard these in the first place.
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HUGE DISCOUNTS
on select Angel Dog / Angel Horse jewelry...
These sterling silver pins make the perfect gift. The pins are marked down by $60, and the necklace by $50! See these, along with the rest of our memorial gifts here.
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NEW! 2014 Horse Savvy Day Planner will be on the shelves shortly. Reserve yours now and get a FREE 2013 Planner to use for the rest of the year! Not tried the Savvy Planner? Think the $29.95 price tag is a little much? This is the best calendar and horse record keeping system I've seen. It's a nice, compact size (5 3/8" x 8" - spiral bound) packed full of ideas for keeping tabs on your horses' lives.
It's printed on high quality, heavy paper for continuous, daily use. And it's not all utilitarian - each week has a different picture on the left hand page; truly a celebration of the horse, every shape, size and color in every discipline imaginable. This calender will give you daily appreciation for the variety of equines and their jobs while it helps you keep track of your appointments. At the bottom of the opposing page is an inspirational quote, bit of wisdom, motivation, or training tip! The folks at Horse Savvy have even added these nifty little STICKERS so you can place a colorful visual reminder on important dates. And they're bound right into the planner, so they can't fall out and get lost - they stay right at your fingertips at the very beginning so no fumbling for a sticker when you need one.I expect to see the planners within a few weeks. You can reserve yours here.
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2014 Farrier Organizer & Organizer Refill
This is a complete system designed specifically for farriers
Comes with snap closure binder, made of sturdy, leather-look vinyl. Added features include a clear vinyl sleeve for your small items, plus some additional pockets in the back to contain the rest of your papers. Measures 8" x 10" x 2"
and includes these items, all designed specifically for farriers:
Sturdy Binder w/snap closure Weekly Planner
Client List
Weekly Expense Tracker
Invoice Book
From the Farrier Note Pad
Late Notice Book
Appointment Cards
Pen and Calculator
(Once you have the binder, each year after you only need to buy the refill) To order, click here |
Revisiting Stupidity - again. And this time it's not just me.
Along the way it became apparent to me that I've been gifted with this incredibly sensitive horse - one who is majorly over-reacting to my less than polished cues. Many horses are willing to "dumb down" when they encounter a rider like me. Not this one. I felt like an old lady behind the wheel of a Ferrari, screeching around hairpin turns at breakneck speed on mountain roads. I decided I needed to take lessons. So I found an excellent trainer. I thought I knew how this was going to play out... and the visions of galloping off into the sunset were already dancing through my head. I was impressed by my instructor's horses good attitudes and friendliness. The school horse I rode was an amazing teacher herself. She acted like she was clueless - until I rode correctly - and then I got wonderful results. The process worked perfectly teach me to apply aids correctly. I watched other riders take lessons. I watched the trainer long line several of her own horses and ride some others. She did tempis, and all sorts of lovely maneuvers. There was no drama, even if a horse misbehaved it was handled in a low key manner that focused on moving past it and getting the right response. I was thinking about how wonderfully my Allie could do under such expert tutelage... So, I got up enough nerve to request a session here at our farm with the trainer. I wanted her to see me ride, and tell me how to better communicate with my horse. I told her that I was easily frightened by my horse's over-reaction to aids, and any riding mistakes I made compounded the problem... all the while I am hoping she can help me to do better - when in reality she's forming an opinion that my horse is a brat and that she has me buffaloed. I think that's what she expected to see when she got here - and my Allie obliged in spades. In the end, the trainer told me my mare was indeed a spoiled brat. She brought 2 women with her (both older than me, and better riders), and their consensus was that Allie is not frightened, she has no work ethic, and she's used to getting her way. That consensus took a rough road in coming, and I still don't agree with it. They tried to ground drive her with a surcingle and snaffle bit. She'd not worn a bit for a long time (I use a bitless bridle) - but this trainer said that line driving her with this setup was absolutely necessary. She's the trainer and I was paying her for her expertise - so I let her do it. I warned her about the rope issue. But the bigger problem was that Allie didn't understand the bit. She didn't know that she was supposed to go forward - so she kept turning around. She lunges just fine, but someone standing behind her, with reins feeding through rings on her back totally confused her. This woman is good at driving, she was super patient, and she did give voice reinforcements when Allie would take a step forward. But it was TWO HOURS of fighting. Allie would sull up, and the trainer would PULL (nearly pulling the bit through her mouth) - sometimes so hard that the surcingle went up over her withers onto her neck. She bucked because of that - and fell down multiple times. It was terrible. The trainer would slap the lines on her butt to cue her forward. This typically is not a terrible thing to do - you can't hit that hard anyway and it can startle them and get some movement if they are "stuck" - but Allie was already upset, and each slap also gave her a little jerk to the mouth. So she stood there rooted to the ground, looking pissy, and further validating their proclamation that she was a brat. I was so embarrassed - it looked like she didn't know how to do anything - except resist. They never gave me a chance to work with her, so they could see how pleasant and willing she was with me. When the trainer started bossing her straight off - she said; "Who the hell are you? You're not the boss of me." and so it went. After the ladies left, I was in tears as I surveyed the damage. I was horrified at what I had allowed to happen. And once again I was questioning everything I thought I knew. Is this how dressage is supposed to work? Big fights with the horse until he or she gives up and is afraid NOT to listen to invisible aids? Is this how the people at Cavalia train their horses?My horse certainly needs training, and she sometimes will try to take charge if I am not up to the task. But if I ride well, and with confidence, she is quite willing to leave the decision making up to me. I didn't think she deserved that rough treatment because she argued about doing something she'd never done before - for someone she'd never met.
So for now, I'm just working on being a more confident leader for her. By myself. I sure wish I had an expert to help me along, but I am terrified of another incident involving conflict. I've reframed my expectations to include enjoying riding badly.
As author Michael Johnson quotes the "little voice" in his book Healing Shine:
"Best way is - YOU DO IT!" And so it goes. I'll share more next time.
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SPRING CLEANING - (now SUMMER cleaning) continues at HoofPrints
My efforts to clear the warehouse (and my house- house) of accumulated oddball products continues to gain momentum. I've written about it before. The point continues to be, sometimes the space becomes more valuable than the items that are occupying it. So this is where most places say... "our loss is your gain!" Well, check out this super-cheap stuff and BUY IT. And your gain will be my gain, too. Because I need that space on the shelf. The Half Price Page is here - check this often as they're one-of-a-kind things that will sell quickly and be replaced with whatever else starts to get on my nerves. I am currently going through a large stash of samples* - so many wonderful things, it's hard to choose just a handful for the catalog. And the rest have got to go! Only one of each available so act fast if you see something you like.
*A note about the samples - Someone made a comment on the HoofPrints Facebook page that the samples are free to me and implied should thus be priced accordingly. Just to set the record straight - I pay for almost every sample I acquire. Occasionally an author or publisher will send me a book unsolicited, but I prefer to buy these anonymously so if I review and don't think it is a good fit for the product line, I don't feel guilty about not including it.
NEW is Half Price PRINTS here - there are a lot of lovely prints languishing in drawers here that really should be hanging on folks' walls making them smile and beautifying their homes. Summer is NOT the time that people are inclined for "nesting" - that usually happens during the colder months when everyone's inside. But fall/winter is busy season here and I don't encourage print sales then - I don't have the extra time it takes to wrap these carefully for safe delivery. I've marked them way down now to sweeten the deal. ALSO NEW is Half Price JEWELRY here - The more I got to digging, the more I found. Jewelry doesn't take up much room - suffice to say there is a LOT of lovely stuff that needs to find a new home. Then there's that whole problem I have with the beads. It's getting worse. Stay tuned for details. Our Closeouts Page is here - it features items that are being phased out - still lots of good deals to be had there, too.
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Here's what we talked about last time
Last newsletter is hereALL newsletters are here
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CHEAP Earrings
Only $4.98 per pair and they actually are pretty nice. See them here |
Last of the Saddle Tramps
One woman's 7,000 mile horseback odyssey here |
Mule & Donkey items
Check out this brass longear charm and more here |
Equine ER Book
See this and more books about people helping animals here |
Don't Look Back
That's Not Where You're Going - Inspirational Necklace only $14.95 here |
HoofPrints BARN BLADE
Never ride faster than your guardian angel can fly Order here |
Leather Treat Pouch
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HALF PRICE
Fleece Lined Trapper Hat and Pony Girl Hood are both discontinued. Half Price while supplies last here |
FREE DOG CALENDAR
Get the 2013 Underwater Dogs calendar FREE when you buy the 2014! While supplies last here |
WHAT'S HALF PRICE? I'm Still Hot!
It' Just Comes In Flashes Now Bracelet here |
WHAT'S NEW? SALE on Spring T's
3 Springy Horsey T-shirts less than $10 each here! |
CAVALIA
See the books & DVDs here |
Best Selling Christian Horse Books
Horse Tales from Heaven and Heavenly Horse Sense Christian Horse titles here
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Message
I love hearing from customers. You can contact HoofPrints owner Gina Keesling via email at gina@hoofprints.com |
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Be sure to LIKE our facebook page - it's where we announce special sales, breaking news and everything else we find interesting. To see it go here |
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ABOUT THE COMPANY AND THIS NEWSLETTERFarriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way we became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
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Viral marketing... it sounds bad, doesn't it? You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".
We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways... Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)
I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.
In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends. All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)
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