5 Reasons to Make Giving More Convenient
Electronic Funds Transfer and Online Giving
The religious sector tends to be more traditional when it comes to taking money. We often restrict our members to donating by cash or check.
If you aren't already, it may be time to consider accepting electronic payments from your members. Electronic funds transfer is one of the fastest growing trends in financial services today. Church members are choosing to have contributions automatically withdrawn from a personal checking or savings accounts.
Here are 5 reasons why your church should make giving to your capital campaign more convenient for its members:
More Options to Donate
People like to have choices. By having more options and methods of donating, it will give members more opportunities to give on their terms.
Younger Generation of Donors
You most likely have a younger generation of members who are already paying all of their bills online. These members may not even own a checkbook. It's important to provide ways for these members to easily support your campaign.
With an electronic giving program, you help create more consistent givers. Donations can be made on a regular basis, encouraging ongoing support. You can also let members know about special opportunities to give.
Some churches have experienced strong support by incorporating these new technologies into their giving strategies. By having the convenience to donate online or through electronic transfer, your members may give more frequently or in larger amounts.
Save Time and Money
Electronic giving means fewer checks to process and less paperwork. You can free up volunteers or staff to focus on other tasks or projects.