USA Rice Daily
Up-to-the-Minute News on Issues and Activities
Friday, October 23, 2015
Rice Chef of the Year - Mexico City  
U.S. rice wins every time 
MEXICO CITY, MEXICO -- This week, USA Rice hosted the 15th "Rice Chef of the Year" rice cooking contest at the Colegio Superior de Gastronomia, the first culinary institution in Latin America, with the participation of 21 professional chefs representing restaurants, hotels, banquet halls, and culinary institutions.  The winners received generous prizes from the sponsors:  La Vasconia, Bon Chef, Vinos Torres, Chocolates Lindt, Herdez, Simplot, and Editorial Mango.
 
Participating chefs prepared a variety of culinary delights, using rice as the primary ingredient.  The panel of judges, composed of top gastronomic personalities, rated the dishes on proper cooking techniques, use of rice, taste, and presentation.
 
The winning recipe, Rice Delight Dessert, was the creation of Chef Jorge Israel Lopez Ruiz with the Presidente Intercontinental Hotel, and will be an exclusive offering on the hotel's restaurant menu.  Chef Lopez Ruiz said, "My inspiration in preparing this dish was to show the great versatility of rice and to demonstrate that this significant ingredient can be used in a wide range of presentations, not solely as a side dish or in a simple way."
 
Press and bloggers present at the event live tweeted and uploaded photos to social media using the hashtag #usaricemexico, and the "Rice Chef of the Year" contest will be featured on local television.
 
"The purpose of the 'Rice Chef of the Year' competition is to increase the consumption of rice in Mexico, and boost its use in the food-service industry," said Gaby Carbajal, director of promotions for USA Rice in Mexico.  "Every year the chefs surprise us with their creativity, and, above all, with their expertise in using rice as a main ingredient.  We have seen a ripple effect from the USA Rice contest as restaurant chefs have begun to experiment with rice, incorporating it in different ways in their restaurant menus."
 
Contact:  Sarah Moran (703) 236-1457
Giant and Stop & Shop SRDs Get Social 
Take a tip from a nutrition specialist 
ARLINGTON, VA -- USA Rice's partnership with supermarket dietitians (SRDs) continues to pay off in big ways.  SRDs in Giant and Stop & Shop supermarkets throughout the East Coast and New England celebrated National Rice Month by promoting U.S.-grown rice to their customers using social media-based communications.
 
East Coast chain Giant used Twitter to disseminate rice recipes and encouraged followers to shop for U.S.-grown rice to complete their dishes.  The store also started a Pinterest board passing along recipes and cooking tips, and then promoted this page through their social media channels.  Together the social media efforts of Giant reached more than 250,000 consumers, and rice was promoted as the "Nutritionist Featured Item" in 12 stores.  SRDs used the NRM logo and recipe cards as part of the promotion.
 
Sister company, Stop & Shop, also used social media to promote the benefits of rice by tweeting and creating a Pinterest board for their customers reaching more than 300,000 followers, and ran placements in the "Dietitian's Corner" of their weekly circular available in both print and digital versions.  The digital version of the publication receives more than 130,000 unique visitors per month.
 
"We know that dietitians use social media as a primary method of communication with their clients and store customers, and these programs were designed to leverage those strong relationships," said Katie Maher, USA Rice director of domestic promotion programs. "Social media, in combination with in-store and web-based materials, had a huge impact on increasing awareness of U.S.-grown rice during National Rice Month."
 
Contact:  Amy Doane (703) 236-1454
CME Group/Closing Rough Rice Futures   
CME Group (Prelim):  Closing Rough Rice Futures for October 23

Month
Price
Net Change
November 2015$11.855
- $0.280
January 2016
$12.140
- $0.280
March 2016
$12.415
- $0.285
May 2016$12.680
- $0.270 
July 2016$12.950
- $0.185
September 2016$12.375
- $0.055
November 2016
$12.375
- $0.055
In the News
Around Washington
In June, the administration nominated Roberta Jacobson, the State Department's assistant secretary for Western Hemisphere affairs, who helped lead the negotiations that re-established U.S. diplomatic ties to Cuba. But her confirmation has been held up in the Senate Foreign Relations Committee, with the vote postponed earlier this month.
 
 
Around the Country
The game hopes to educate students on the basics of producing crops by taking players through a series of virtual growing seasons, complete with all the challenges growers face, like pests, disease and weather.  Players may also use various modern technologies in their quest for a good harvest.
 
Two farmers with different viewpoints talk about organic farming, GMOs and farm technology.
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