USA Rice Wants Consumers to Think Rice Online with New Consumer Website
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| | Grab your tablet and start thinking rice! |
ARLINGTON, VA -- As part of USA Rice's refreshed online presence and rebranding of domestic marketing initiatives, USA Rice launched the new consumer-facing website,
www.thinkrice.com. The design, functionality, and streamlined content of the site make it a valuable resource for all public audiences.
"Today's consumers, health professionals, retailers, and chefs are all interested in the same types of information," said Fred Zaunbrecher, a Louisiana rice farmer and chairman of the USA Rice Domestic Promotion Committee. "So we saw an opportunity to merge and re-organize our content into a single resource for these audiences."
The home page highlights the most relevant and popular content areas, including: recipes, farmer features, and information about rice's good environmental story.
"The consumer recipe database is part of the site that I'm particularly excited about," said Katie Maher, manager of USA Rice's domestic promotion programs. "We categorized all of our recipes to enhance the search functionality - so now, visitors can look for recipes by categories such as 'gluten-free', 'vegetarian', 'under 500 calories', 'summer salads', 'holiday favorites', and so on."
Maher explained that the recipe page also features a "Recipe Collections" section which will rotate with different themes and recipes throughout the year.
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| | One of many new, exciting features |
"ThinkRice.com contains exciting new interactive features that allow us to present a lot of information in a concise and modern way," said Zaunbrecher. "There is a map of rice growing states, a rice nutrition benefits feature, and a U.S. rice varieties section that are all easy to navigate."
Maher added that USA Rice is already receiving positive feedback from retail dietitians and member companies and that there are plans to bolster the "Meet U.S. Rice Farmers" section, so she encourages members to get ready to be interviewed!
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 WASHINGTON, DC-- U.S. 2015/16 total rice supplies are projected at 278.4 million cwt, nearly unchanged from last month. Lower production more than offsets larger carryin stocks and imports. The first survey-based forecast of the U.S. 2015/16 rice crop is 205.0 million cwt, down 2.0 million from last month and 7 percent below the previous year. Average all rice yield is forecast at 7,472 pounds per acre, down 72 pounds per acre from last month's projection, and 1 percent below last year. Area harvested is unchanged at 2.74 million acres. Long-grain production is forecast at 149.0 million cwt and combined medium- and short-grain production at 56.0 million. The all rice import projection is 25.5 million cwt, up 0.5 million from last month-with the increase in long-grain.
U.S. 2015/16 total rice use is projected at 236.0 million cwt, 4.0 million below last month, but 3 percent above the previous year. Total domestic and residual use is lowered 1.0 million cwt to 129.0 million due mostly to a smaller crop and a lower residual component. Exports are forecast at 107.0 million cwt, down 3.0 million from last month, and 6 percent above last year. The decrease is due to reduced supplies and strong competition with Southeast Asian exporters. Long-grain and combined medium- and short-grain exports are projected at 74.0 million and 33.0 million, respectively. U.S. all rice ending stocks for 2015/16 are projected at 42.4 million cwt, up 4.0 million from last month, but 11 percent below the previous year.
The 2015/16 U.S. long-grain rice season-average farm price is projected at $11.50 to $12.50 per cwt, up 60 cents per cwt on each end of the range from last month. Combined medium- and shortgrain price is projected at $17.80 to $18.80 per cwt, unchanged from a month ago. The California and Other States medium- and short-grain prices are unchanged from a month ago at a midpoint of $21.00 per cwt and $14.80 per cwt, respectively. The 2015/16 all rice price is projected at $13.40 to $14.40 per cwt, up 40 cents per cwt on each end of the range.
The projected decrease in global 2015/16 total use of rice is greater than the drop in total supply resulting in an increase in world ending stocks. Global rice production is lowered 1.7 million tons to 478.7 million, still a record, due primarily to forecast reductions for Argentina, Cambodia, Iraq, WASDE-544-3 South Korea, Thailand, and the United States. Thailand's 2015/16 rice crop is lowered 1.0 million tons to 18.0 million, attributed mostly to an abnormally low rainfall in important growing areas, including the Central Region. Planted area has been lowered by 3 percent due to restrictions on irrigation water availability imposed by the government of Thailand because of low reservoir levels. Global beginning stocks for 2015/16 are increased 1.1 million tons due mostly to a 1.0-million-ton increase in Thailand. Thailand's 2014/15 exports are reduced by 1.0 million tons to 9.0 million due to the slow pace of sales. World 2015/16 consumption is reduced 1.0 million tons to 487.8 million, still a record. Consumption is lowered in Bangladesh, India, and the United States. Global trade is lowered 0.4 million tons due mostly to a reduction in exports from Cambodia and the United States. Global 2015/16 ending stocks are projected at 90.8 million tons, up 0.3 million from last month.
Read the complete report here.
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CCC Announces Prevailing World Market Prices
| WASHINGTON, DC ---The Department of Agriculture's Commodity Credit Corporation today announced the following prevailing world market prices of milled and rough rice, adjusted for U.S. milling yields and location, and the resulting marketing loan gain (MLG) and loan deficiency payment (LDP) rates applicable to the 2015 crop, which will become effective today at 7:00 a.m., Eastern Time (ET). Rough rice prices decreased $0.20 per cwt for long grain and $0.21 per cwt for medium/short grain.
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World Price
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MLG/LDP Rate
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Milled Value ($/cwt)
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Rough ($/cwt)
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Rough ($/cwt)
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Long Grain
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14.60
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9.22
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0.00
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Medium/Short Grain
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14.12
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9.47
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0.00
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Brokens
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8.81
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This week's prevailing world market prices and MLG/LDP rates are based on the following U.S. milling yields and the corresponding loan rates:
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U.S. Milling Yields
Whole/Broken
(lbs/cwt)
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Loan Rate
($/cwt)
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Long Grain
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55.01/13.46
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6.50
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Medium/Short Grain
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61.81/8.43
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6.50
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The next program announcement is scheduled for August 19, 2015. |
| CME Group/Closing Rough Rice Futures | CME Group (Prelim): Closing Rough Rice Futures for August 12
| September 2015 | $11.710 |
- $0.080
| | November 2015 | $11.990 |
- $0.080
| | January 2016 | $12.285 |
- $0.080
| | March 2016 | $12.485 |
- $0.080
| | May 2016 | $12.730 |
- $0.080
| July 2016
| $12.730
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- $0.080
| September 2016
| $11.870
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- $0.080
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In the News
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Around the Country
Thirteen states filed a motion for preliminary injunction in hopes of delaying the implementation of the Clean Water Rule, which takes effect on Aug. 28.
Around the World
Agribusiness company Cargill Inc. plans to expand its business in Mexico in coming years, including $170 million in direct investment, supplying credit for local farmers and increasing its purchases of Mexican crops, a company official said Tuesday.
Health and Nutrition
There's a new and growing glut of criteria people are using to make healthful food selections. On one hand there's the traditional criteria - taste, price, convenience and nutrition. On the other is a small but growing list of consumers adding social variables to the mix.
Tariffs and Trade
Arkansas, already No. 1 in U.S. rice production, needs to be No. 1 when it comes to rice exported to other markets, Gov. Asa Hutchinson told a crowd some 500 packed into the Grand Prairie Center for the Arkansas Rice Expo.
There are plenty of little things holding up the gigantic dream of the so-called Trans-Pacific Partnership, a deal that seeks to reduce tariffs and non-tariff barrier among nations that constitute over 40% of global commerce, including the United States and Japan.
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| Mission Statement | | USA Rice is the global advocate for all segments of the U.S. rice industry with a mission to promote and protect the interests of producers, millers, merchants and allied businesses. |
| About Us | Editor: Michael Klein
(703) 236-1458
mklein@usarice.com
Fax (703) 236-2301
2101 Wilson Boulevard, Suite 610
Arlington, VA 22201
This report is time-sensitive, based on information available at press time. Content is derived from facts and sources believed to be reliable. Reprinting and/or distribution may be done with permission of USA Rice.
Copyright © 2015. Please direct comments or questions to the editor or contact name listed for each story. |
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