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Mexican Dishes Bring U.S. Rice to Japanese Consumers
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TOKYO, JAPAN - This week, USA Rice conducted a consumer event here in collaboration with Ryoritsushin, a popular food magazine. Approximately 60 Japanese consumers were introduced to U.S. medium grain at Toro Tokyo, celebrity chef Richard Sandoval's hot Mexican and Latin American restaurant in the posh and exclusive Ginza District.
The event featured a discussion led by the magazine about the new popularity of Mexican cuisine in Japan, followed by a presentation on U.S. rice including its growing environment, exports, and unique sustainability story. Finally, Toro chef Ogawa explained to the crowd why U.S. medium grain works nicely for his Mexican menus, and that it is the only rice on the restaurant's menu. He then conducted a cooking demonstration of his "Mexican Egg," incorporating U.S. medium grain rice.
Ms. Rachel Nelson, director of the U.S. Embassy Agricultural Trade Office here, offered a greeting and toast to the invited participants and partook of the many Mexican dishes, all of which were prepared with U.S.-grown rice.
Attendees completed a questionnaire at the event's conclusion that showed 95 percent of the participants were satisfied with the event and almost 98 percent thought the menus using U.S. medium grain tasted good. Ninety-five percent of the participants liked the texture of U.S. medium grain.
"Simple first-person promotional events such as this one create a long-remembered positive image for our rice that is passed on by word-of-mouth to many others," said USA Rice's Bill Farmer who attended the event.
Contact: Michael Klein (703) 236-1458
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Weekly Rice Sales, Exports Reported
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WASHINGTON, DC -- Net sales of 19,800 MT for 2014/2015 were up noticeably from the previous week, but down 38 percent from the prior 4-week average, according to today's Export Sales Highlights report. Increases were reported for Libya (20,600 MT), Canada (1,500 MT), South Korea (500 MT), New Guinea (400 MT), and El Salvador (400 MT). Decreases were reported for Mexico (4,400 MT) and Jordan (400 MT). Net sales of 81,500 MT for 2015/2016 were reported for Panama (45,400 MT), Haiti (20,000 MT), Mexico (10,100 MT), Costa Rica (4,500 MT), and El Salvador (1,000 MT). Decreases were reported for Canada (100 MT).
Exports of 77,700 MT were down 27 percent from the previous week and 3 percent from the prior 4-week average. The primary destinations were Mexico (30,100 MT), Libya (20,600 MT), South Korea (10,700 MT), El Salvador (6,000 MT), and Canada (3,100 MT).
This summary is based on reports from exporters from the period July 24-30, 2015.
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| CME Group/Closing Rough Rice Futures | CME Group (Prelim): Closing Rough Rice Futures for August 6.
| September 2015 | $11.440 |
- $0.100
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November 2015
| $11.700 |
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January 2016
| $11.990 |
- $0.090
| | March 2016 | $12.225 |
- $0.060
| | May 2016 | $12.405 |
- $0.065
| | July 2016 | $12.405 |
- $0.065
| September 2016
| $11.885
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- $0.065
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| Upcoming Events | Events Calendar
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| Mission Statement | | USA Rice is the global advocate for all segments of the U.S. rice industry with a mission to promote and protect the interests of producers, millers, merchants and allied businesses. |
| About Us | Editor: Michael Klein
(703) 236-1458
mklein@usarice.com
Fax (703) 236-2301
2101 Wilson Boulevard, Suite 610
Arlington, VA 22201
This report is time-sensitive, based on information available at press time. Content is derived from facts and sources believed to be reliable. Reprinting and/or distribution may be done with permission of USA Rice.
Copyright © 2015. Please direct comments or questions to the editor or contact name listed for each story. |
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