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USA Rice Federation is the global advocate of all segments of the U.S. rice industry with a mission to promote and protect the interests of producers, millers, merchants and allied businesses.
Monday, January 12, 2015

USA Rice Welcomes New Government Affairs/PAC Manager           

 
Julie Vieburg 

ARLINGTON, VA -- Our New Year's resolution was to reinforce the Government Affairs staff and the USA Rice Federation is pleased to fulfill that goal with the hiring of Julie Vieburg as the new Manager of Government Affairs/PAC.

 

Julie comes to USA Rice from Advanced Network Strategies where she was most recently the Deputy Finance Director, managing fundraising opportunities for 12 House Members and five Leadership PACs.  She will have plenty of opportunity to take advantage of her prior job experience maintaining relationships with a broad network of donors, lobbyists, PAC managers, Congressional staff, and government affairs professionals as she becomes an integral member of the team organizing next month's Government Affairs Conference.

 

A native of Golden Valley, Minnesota, Julie grew up in Scottsdale, Arizona and has a B.B.A. in Finance and a B.A in Political Science from the University of San Diego.

 

Contact:  Deborah Willenborg (703) 236-1444

USA Rice Promos Hit During Peak Sales Season in Ghana            

 
U.S. rice out in the open 

 ACCRA & KUMASI, GHANA -- The

USA Rice Federation conducted promotions in twenty major open air markets here during the holiday season, which is the peak sales period for rice in Ghana.  Open air markets are where the majority of Ghanaians go to purchase rice, and USA Rice focused promotional activities in the country's two largest cities, Accra, the national capital, and Kumasi, capital of the Ashanti Region.

 

 Promotional stands were set up in each market where staff conducted cooking demonstrations, distributed dry rice samples, and talked about the positive attributes of U.S. rice brands, urging consumers to test and buy U.S. rice.  All the rice used in the promotions was donated by participating brands.

 

"U.S. rice is facing intense price competition from Thai and Vietnamese sources that is having a negative impact on U.S. market share," said Jim Guinn, USA Rice vice president of international promotion.  "Although consumers attest to the high quality of U.S. rice, they are also extremely cost conscious so we are encouraged that these recent promotions attracted large crowds and resulted in big sales for the participating U.S. rice brands."

 

Contact:  Eszter Somogyi, 011-49-40-4503-8667

WASDE Report Released              

WASHINGTON, DC -- The U.S. 2014/15 rice crop is estimated at 221 million cwt, down fractionally from the previous estimate.  Average yield is estimated at 7,572 pounds per acre, down 25 pounds peracre.  Harvested area is estimated at 2.919 million acres, up 9,000 acres from the previous estimate with most of the increase in Arkansas.  Long-grain rice production is estimated at 162.4 million cwt, up 2.1 million from last month, and combined medium- and short-grain production is lowered 2.2 million to 58.7 million.  All rice imports for 2014/15 are increased 1 million cwt to 22 million due primarily to a large shipment of long-grain broken rice from Vietnam reported in the November trade data released by the U.S. Census Bureau.

 

The all rice 2014/15 domestic and residual use projection is unchanged at 131 million as implied by the December 1 stocks.  Long-grain and combined medium- and short-grain rice domestic and residual use are both unchanged from a month ago and projected at 99 million and 32 million, respectively.  The all rice export projection is unchanged at 103 million cwt; however, the long-grain export projection is raised 1 million cwt to 70 million and the combined medium- and short-grain forecast is lowered to 33 million.  The boost in the long-grain export projection is due primarily to increased exports of rough rice to Latin America as reported in the November trade data provided by the U.S. Census Bureau.  The 2014/15 all rice rough export projection is unchanged at 35 million cwt and the milled and brown rice component is unchanged at 68 million (rough rice equivalent basis).  All rice ending stocks for 2014/15 are projected at 40.9 million cwt, up 1 million from last month, and an increase of 28 percent from a year ago.  Long-grain rice ending stocks are forecast at 29.1 million cwt, up 2.1 million from last month.  Combined medium- and short-grain rice ending stocks are projected at 9.5 million cwt, down 1.2 million from last month.

 

The 2014/15 long-grain season-average farm price range is projected at $11.70 to $12.70 per cwt, down 30 cents per cwt on each end from last month.  The combined medium- and short-grain farm price range is projected at $18.00 to $19.00 per cwt, down 50 cents per cwt on each end from a month ago.  The all rice season-average farm price is forecast at $13.60 to $14.60 per cwt, down 40 cents per cwt on each end.  The decrease in the price projections is due to lower-than-expected prices reported in the December issue of Agricultural Prices released by USDA and price expectations the remainder of the marketing year.

 

Global 2014/15 rice supply and use is changed very little from a month ago.  Global rice production is projected at 475.5 million tons up 200,000 from last month, but down 1.5 million from the record 2013/14 crop.  The increase in the 2014/15 crop is primarily due to an increase for Paraguay which is partially offset by a drop in Brazil.  Global consumption for 2014/15 is 400,000 tons to a record 483.3 million tons with small increases distributed among several countries.  The export projection for 2014/15 is raised 700,000 tons to a record 42.6 million due primarily to increases for Burma, Guyana, Paraguay, and Thailand. Imports are raised for Bolivia, Haiti, Syria, and the United States.  Global rice ending stocks for 2014/15 are projected at 99 million tons, 100,000 from last month, and a decrease of 7.9 million from the prior year. Ending stocks projections are lowered for Brazil and Thailand, but increased for Bangladesh and the United States.

 

Read the complete report here.

CME Group/Closing Rough Rice Futures   
CME Group (Preliminary):  Closing Rough Rice Futures for January 12


Month
Price
Net Change
January 2015$11.245
- $0.080
March 2015$11.460
- $0.085
May 2015$11.700
- $0.065
July 2015$11.925
- $0.065
September 2015$11.500
- $0.065
November 2015$11.375
- $0.065
January 2016$11.640
- $0.030

In the News

Around Washington

Federal Regulations Threaten Farmers, Ranchers, Farm Bureau Leader Stallman Says TribLive

Excessive regulation by the federal government threatens the viability of farming and ranching, the head of the country's largest farm group said Sunday.

 

New Ag Committee Chief Conaway, Vilsack Talk Issues at USDA Agri Pulse

Rep. Mike Conaway met with Agriculture Secretary Tom Vilsack for the first time as chairman of the House Agriculture Committee late last week in a "get to know each other" session.

 

USDA Proposes New Nutrition Standards for Children in Day Care Agri Pulse

Meals provided to children and adults in day care would contain more fruits, whole grains and less sugar and fat under new "science-based" nutrition standards in a rule proposed by USDA.

 

Vilsack Fields Trade, Regulatory Questions from Farm Bureau Members Agri Pulse

Agriculture Secretary Tom Vilsack addressed farmers' concerns about trade, environmental regulations, infrastructure and tax reform, among other topics during the first-ever town hall style meeting at the American Farm Bureau Federation's 96th Annual Convention in San Diego.

 

USDA Announces More Than $18 Million to Support Training and Development for Beginning Farmers and Ranchers USDA

USDA Deputy Secretary Krysta Harden today announced the availability of more than $18 million in funding to help educate, mentor and enhance the sustainability of the next generation of farmers.

 

 

Tariffs and Trade

Despite Changes, U.S. Businesses Still Face a Minefield of Sanctions in Cuba  

Washington Post

Raśl Castro and other Cuban officials have been quick to temper enthusiasm on the island for Obama's moves with reminders that the sanctions remain a formidable obstacle to truly normal relations. They can be lifted only by the U.S. Congress.

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USA Rice Federation is the global advocate for all segments of the U.S. rice industry with a mission to promote and protect the interests of producers, millers, merchants and allied businesses.
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Editor: Michael Klein
(703) 236-1458
mklein@usarice.com

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This report is time-sensitive, based on information available at press time. Content is derived from facts and sources believed to be reliable. Reprinting and/or distribution may be done with permission of the USA Rice Federation

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