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Food Blogger Event Reaches Thousands of Consumers in Turkey
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Blogger blast features
U.S.-grown rice
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ISTANBUL, TURKEY -- Last month, the USA Rice Federation invited 25 key food bloggers and health specialists to a New Year cooking event here featuring celebrity chef, Fikret Ozdemir. During the half day event, attendees worked alongside Chef Ozdemir, cooking healthy and delicious dishes featuring U.S. rice and wild rice.
The bloggers took photos and video of their hands-on cooking experience that were used to generate tweets and Facebook posts, ramping up interest in U.S. rice and providing an opportunity to have a direct conversation with Turkish consumers.
"By exposing the food bloggers to the versatility, unique flavor, and heatlth benefits of U.S. rice, they then encourage their followers to use more U.S. rice and wild rice in their recipes," said Jim Guinn, USA Rice vice president of international promotion. "These social media platforms have great influence on consumers."
The U.S. is the number one rice exporter to Turkey with 40 percent market share. However, wild rice is a new product for Turkish consumers and promotional activities, such as the food blogger event, are specifically designed to introduce wild and white rice dishes to the media and consumers.
Contact: Eszter Somogyi, 011-49-40-4503-8667
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| CME Group/Closing Rough Rice Futures | CME Group (Prelim): Closing Rough Rice Futures for January 9
| January 2015 | $11.325 |
+ $0.030
| | March 2015 | $11.545 |
+ $0.020
| | May 2015 | $11.7655 |
+ $0.010
| | July 2015 | $11.990 |
+ $0.010
| | September 2015 | $11.565 |
+ $0.010
| | November 2015 | $11.440 |
+ $0.010
| January 2016
| $11.670
|
+ $0.005
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Businesses and commodity groups still can't compete as well with complicated cash-only rules that Congress needs to change, the group said Thursday. "We can't offer any credit and our competitors can," said Betsy Ward, CEO of USA Rice Federation.
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Speaking in support of the coalition were U.S. Senators Amy Klobuchar, D-Minn., and Jerry Moran, R-Kan.; as well as Representatives Sam Farr, D-Calif.; Kevin Kramer, R-N.D., and Rodney Davis, R.-Ill. Jay Nixon, Missouri's Democratic governor, was there to lend his backing, as was U.S. Agriculture Secretary Tom Vilsack.
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USA Rice Daily Index of Articles, January 5-8
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Ag Trends on Social Media
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| Upcoming Events | Events Calendar
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Mission Statement | | USA Rice Federation is the global advocate for all segments of the U.S.
rice industry with a mission to promote and protect the interests of
producers, millers, merchants and allied businesses. |
| About Us | Editor: Michael Klein
(703) 236-1458
mklein@usarice.com
Fax (703) 236-2301
2101 Wilson Boulevard, Suite 610
Arlington, VA 22201
This report is time-sensitive, based on information available at press time. Content is derived from facts and sources believed to be reliable. Reprinting and/or distribution may be done with permission of the USA Rice Federation
Copyright © 2015. Please direct comments or questions to the editor or contact name listed for each story. |
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