Tune in to Rice

MEXICO CITY, MEXICO -- This month, the USA Rice Federation published 50,000 copies of a special edition cookbook featuring standout dishes from the popular Mexican television program "Cocinando con... (Cooking with...)" on KWTV.   The cookbook "As Seen on TV: Chefs Cooking With...Rice" includes 35 stylish rice recipes prepared by Mexico's most prestigious professional chefs representing restaurants, hotels, culinary institutions, and leaders of prominent gastronomic organizations. 

One of the highlighted chefs, Juan Bagur, co-owner of Sal y Dulce Artesanos said, "Rice is a food that has a very important place in the gastronomy of my country.  Rice is healthy, versatile, and capable of having a thousand different flavors."

The cookbook contains upscale appetizers, restaurant-quality main dishes, and elegant desserts to demonstrate the wide range of possibilities rice offers in gourmet gastronomy and to inspire creativity in contemporary cuisine.   

The three winners from the USA Rice Professional Chefs competition conducted at Centro Universitario ETAC in Mexico State earlier this year are featured in the cookbook. 

One of the winners, Chef Luis del Sordo, Executive Chef at the Palm in Mexico City, stated, "To be a good cook, you must know how to prepare rice well.  Rice says it all." 

The premium cookbook is an essential tool to demonstrate to the foodservice sector how to increase profits with rice by using it in contemporary, sophisticated presentations.  The publication also promotes USA Rice's Facebook site, Youtube channel, and websites, particularly www.arrozgourmet.com.mx which is aimed at the upscale foodservice industry and gourmet home cooks.

Contact:  Sarah Moran (703) 236-1457 

Tender:                        31 October 2014

Offer details:               51,000 mt

                             G.T. Medium Grain: From 15 December 2014 to 15 January 2015

                             G.T. Long Grain: From 10 December 2014 to 20 January 2015

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