MEXICO CITY, MEXICO - Following up on past successful cookbook promotions, the USA Rice Federation has published a new special edition cookbook "Cursos de Arroz" (Rice Courses) which is for sale in supermarkets throughout Mexico.
The 50-page, large format cookbook contains stunning food photography and features a wide variety of rice dishes including appetizers, salads, main dishes, desserts, and a special section dedicated to gluten-free rice recipes.
"We included a two-page spread on celiac disease and the gluten-free quality of rice because as awareness of the disease and gluten sensitivity grows here in Mexico, we see more and more people being diagnosed. Then consumers look to change their diets, and chefs adapt their menus to address the shift," said Gaby Carbajal, USA Rice's contractor in Mexico. "This cookbook will help us continue to position U.S. rice as a healthy, safe, and delicious staple for Mexican consumers, that is naturally gluten-free."
The cookbook also makes use of variety-specific icons to help guide users to the correct type of rice (long, parboiled or medium/short) to use for each dish, and offers tips for the proper preparation of the varieties.
Carbajal says USA Rice will also distribute the cookbooks to more than 70 culinary schools free of charge, and that the schools will use the book as a manual in their rice courses. She added that recipes from the cookbook will be used in promotional activities, brochures, online, and in demonstrations throughout the year.
Contact: Sarah Moran (703) 236-1457