| Marché Patrons Say U.S. Rice Synonymous with High Quality |
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USA Rice north of the border, eh?
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TORONTO, CANADA -- Sales data sent to the USA Rice Federation has confirmed that the week-long "tasteUS!" promotions here were a success and have resulted in increased U.S.-grown rice sales.
The promotion, established by the U.S. Department of Agriculture Foreign Agriculture Service in Canada, was conducted earlier this year at Marché, a downtown restaurant serving as many as 1,800 customers each day. USA Rice worked with SYSCO foodservice and Marché to ensure that U.S. rice was procured for the promotion period and was featured in three menu items: Orange Glazed Salmon with Spinach Rice and Tomato Lemon Salsa, Curry Rice, and Rice as a Side for Seafood Dishes.
"During this week-long promotion, rice as a side dish experienced the greatest sales volume, compared with other food products offered," said Pereina Choudhury, USA Rice's contractor in Canada. "Marché informed us that their customers correlate U.S rice with high quality and, because of the promotion, the store is now using U.S.-grown rice in their Seafood and Asian/Sushi-Sashimi Stations."
The tasteUS! program is an initiative created in 2005 by the U.S. Food and Beverage Alliance to increase awareness of U.S. agricultural commodities in Canada. USA Rice is one of the 40 agricultural cooperators that participate in tasteUS! activities.
Contact: Sarah Moran (703) 236-1457
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| CME Group/Closing Rough Rice Futures |
CME Group (Preliminary): Closing Rough Rice Futures for August 19
| September 2014 | $13.120 |
- $0.025
| | November 2014 | $12.960 |
+ $0.125
| | January 2015 | $13.150 |
+ $0.140
| | March 2015 | $13.325 |
+ $0.140
| | May 2015 | $13.470 |
+ $0.140
| | July 2015 | $13.650 |
+ $0.140
| | September 2015 | $13.475 |
+ $0.140
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