Legal Search Marketing
March/April 2013                        
Legal Marketing
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 |

Welcome to the latest issue of Legal Search Marketing, the newsletter for attorneys looking for effective and affordable ways to market their services on the Internet.

Phones are everywhere! From the gym to the grocery store, folks are talking and texting all over. By the end of this year, eMarketer estimates there will be nearly 243 million mobile phone owners in the U.S., or almost 77% of the population. Sales of smartphones, tablets, and e-readers have already surpassed those of laptops, notebooks, and desktop computers.

Along with this staggering growth come huge opportunities for attorneys and law firms. Offering your clients a mobile app is one way you can increase loyalty, generate referrals, differentiate your law practice from the competition, and stay on the forefront of this exciting new technology. Read this issue to find out more!


Ian M Bardorf 


Ian M. Bardorf  

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Feature Article


Mobile Apps Keep Your Clients Connected   

There are more than 2 billion mobile devices in use worldwide today, roughly 600 million more than the number of Internet users. Consumers are adopting new technology as fast as it becomes available and expect to be connected at all times in order to find the products and services they need. Today's multi-tasking consumers depend on their trusty smartphones for so many important activities. And to stay in front of these phone-dependent clients, savvy attorneys who want to advance their businesses and leverage technology are jumping into mobile. It's like the first days of the Internet when early adopters launched websites for their law practices - got ahead of their competitors - and have reaped the benefits ever since.


Mobile Apps Are Exploding
One way to connect with on-the-go clients is through a mobile app. A mobile application (or mobile app) is software designed to run on smartphones, tablet computers and other mobile devices. The term "app" has become so popular that it was listed as "Word of the Year" in 2010. Mobile applications are the next frontier and the industry is predicted to skyrocket over 1,000% in the next three years to a $56 billion market (Gartner Group).

The popularity of mobile applications has continued to rise, as their usage has become increasingly prevalent across mobile phone users. Last year, comScore, an Internet analytics company, reported that more mobile subscribers used apps than browsed the web on their devices.

Engage Your Clients, Grow Your Business
Although you may consider using a mobile app to help you work smarter, faster, or more efficiently, perhaps the best use of a mobile app for most attorneys is simply to keep your current clients engaged. As an attorney, one of your greatest assets is your client base. Your clients are your best source of repeat business and referrals. A key to success is your ability to retain those clients. Think of the power of staying connected with your clients through the privacy of their personal mobile phone.


Read the complete article >>


About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email
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Previous Articles

How can I reach prospects who are using smartphones and iPads??


A: Here in the Northeast we're "on the go" and tend to be early adopters, rushing out to buy the latest thing. We're using all kinds of phones and tablets more than ever. What's interesting is that as the demand for mobile devices grows so does the need for local business information like your firm's name, address, and phone number. According to a recent study, search for local business information on mobile phones continues to grow with nearly 86 million people accessing this info on their mobile phones last year, a 63% increase since 2010.

Two things you can do now to make sure prospects can find you are 1) make sure your website is readable on a mobile phone and 2) make sure your local listings are up-to-date on sites like Google Local, Google Maps, CitySearch and Internet Yellow Page sites. With more people searching for information on their phones, you need to make sure clients and prospects can find you quickly and easily and that they're getting the most accurate information about your firm.   


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