We love it when clients share new and interesting resources with us - but imagine our surprise the day a book arrived encouraging us to Eat That Frog!
Once we dove into Brian Tracy's book, we were hooked on his simple methods for getting through unpleasant tasks and beating procrastination in the process. The title comes from a saying of Mark Twain's: "Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day." We think this wisdom applies to business school students - we hope you agree!
Sincerely, Andrea & the 100 Week Sprint team
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 1. What is a "frog?"
Tracy describes your "frog" as "your biggest, most important task, the one you are most likely to procrastinate on if you don't do something about it." So what are some of the frogs you might be facing as an MBA student?
- Doing industry research;
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Writing cover letters;
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Reaching out to and following up with networking contacts;
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Studying for a class you're not fond of;
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Having a hard conversation with a partner
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Creating and/or managing a LinkedIn profile.
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2. A step-by-step guide to tackling challenges
Let's consider a hypothetical scenario you may find yourself in: conducting industry research as you decide whether to make the change from brand management to consulting. It's not only a challenging task, it's a decision that will affect the rest of your time in business school, not to mention your career - it seems like a natural time to procrastinate! Using Brian Tracy's frameworks as a jumping-off point, let's consider how you might eat that frog.
Step 1: Clarify your goals on paper
As you know, we are firm believers in the value of setting goals - after all, it was the topic of Week 1 of the 100 Week Sprint! Before you create an action plan, set your mind to what you want to accomplish so you won't be doing additional, time-consuming work for no clear purpose. After all, "one of the very worst uses of time is to do something very well that need not be done at all" (pg. 10).
So instead of simply googling company names and industry terms, you want to have a defined plan. Before you get started, write a few specific goals down: "By next Friday, evaluate management consulting and brand management on dimensions that matter to me, including: culture, results-orientation and training; be able to articulate significant differences between the major players in both industries."
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