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February 2014 Newsletter

 

Greetings!  

 

While the Manhattan market continues to be strong (see below), staging continues to be important in getting apartments sold quickly and for top dollar, as evidenced by our staging success story.  This apartment "sold" in 7 days at $110,000 over the asking price!  

 

And if you missed last month's newsletter, we highlighted for you our staging success stories in 2013.  

Though I'm a bit early, I wish you a Happy St. Patrick's Day!  In case you don't know the real reason you are celebrating, check out our Did You Know article below
 
Warm regards,

 

Donna M. Dazzo, President

Designed to Appeal   

 

 
In This Issue
Our Staging Success Story: Staged and "Sold" in 7 Days at $110K Over Ask!
Market Overview: New York, NY
Tips and Tricks of the Trade: Technology Makes Home Life Easier!!
Did You Know...The Origin of St. Patrick's Day?
F/REE Closet Organization, Open House & Moving Checklists
 
Testimonial of the Month

"Donna is amazing.  We decided to stage our empty apartment on a Friday after meeting with our broker, Matt Gulker of Douglas Elliman. The apartment was staged the following week, and we held our Open House that weekend.  The apartment was sold immediately afterwards, and for $110,000 over the asking price! 
 
Because we needed more furniture in our current home, we decided to buy some furniture in addition to renting furniture for the staging.  Donna accommodated our needs and helped us to pick furniture to buy as well as rent.   The outcome was fantastic!  None of our friends recognized our apartment and said they never knew it could look so airy and modern, yet so homey!"
Rebecca Cheong, Homeowner
New York, New York

 

 
  
Staged and "Sold" in Just 7 Days at $110K 
Over Asking Price!  

This empty apartment was on the market for rent for 3 months, and it wouldn't rent.  The feedback to the owners from potential renters was that it was hard to visualize where and how to place furniture.  
 
Then their real estate agent, Matt Gulker of Douglas Elliman, suggested to the owners to stage it and they immediately agreed.  At that time, they also decided to sell instead of rent it.
 
The owners were convinced that furniture could create a dramatic effect, but without it, it is just an empty box.  In addition, the 2nd floor location facing the back of the building created challenges.

So Matt recommended Designed to Appeal.  We brought in rental furniture as well as helped the owners shop for furniture they could buy and bring to their current home.  We added our decorative accessories and the apartment sold in just 7 days, at $110,000 over the asking price!
 

  

 Living Room Before 

  

 

Living Room After

 

   

Guest Bedroom Before

 

  

Guest Bedroom After 

 

 

Master Bedroom Before

 

 

Master Bedroom After

 

 

Master Bedroom Before 

 

 

Master Bedroom After 

  

Office Before  
   

 Office After    

 

  

Kitchen Before

 

Kitchen After 

 

 

Guest Bath Before 

 

Guest Bath After

 

Master Bath Before

 

Master Bath After 

 
city-lights-sm.jpg
   Corcoran
  Market Overview:
       New York, NY



 

"In January 2014 the Manhattan market continued to be dictated by low supply and strong demand, in particular reflecting the larger number of high-end condominium units being brought to market and absorbed. Manhattan's condominium market experienced significant growth this month while co-op prices decreased slightly. The number of listings declined versus last year, continuing a well established trend of inventory decline. Reflecting diminished supply, the number of days on the market decreased by double digits across both markets while the average reduction from last asking price to sale price tightened."

 

The following is a comparison of January 2014 vs. January 2013:

 

Market Wide: 

  • Listings on Market: 5,179, is a 17.5% decrease.
  • New Listings: 1,479 is a 14% decrease.    

Condos:

  • The median sale price of $1,538,500 is a 2% increase.
  • The average price per square foot of $1,722 is a 30% increase.
  • The listed inventory is 2,372 units, a 7% decrease.
Co-ops:
  • The median sale price of $596,250 is a 5% decrease. 
  • The average price per square foot of $1,100 is an 8% increase.
  • The listed inventory was just over 2,463 units is a 21% decrease.
 
 Tips
Tips and Tricks of the Trade:  
 
Advancements in Technology Making Home Life Easier!! 
  

 Hafele's new remote-controlled wardrobe system solves the problem of hard to reach shelves by descending to a desired height 

so your clothing can be accessible, 

no matter what your mobility.

 

 

Standard rectangular plug-ins get a makeover from Legrand with square outlets and electronics with square switches instead of rectangles.  

 

  

 

Pop-out outlet with plugs on three sides. Other receptacles offer USB connections, featuring clean, contemporary lines.   

 

 

 

Legrand has also created a nightlight that turns on as it gets dark and pops out to be detachable as a fully charged flashlight.  

 

  

 

Many people use their garages for more than parking cars, so 
 Whirlpool  has come up with an innovative Gladiator line of products designed
for garages and other unheated spaces. The Chillerator refrigerator sits on casters
for easy moving.  


The Gladiator line has also created options for laundry areas featuring easy install and movement. Lower cabinets are on casters, so they can be rolled to new areas. 
 
 
  
Best has created a Harmonia range hood that is touchless - you just wave your fingers in 
front of the lit panel to control the unit. (Great for dirty, sticky fingers.)  

  

 

 Available in medicine cabinets too from a variety of manufacturers, 

mirrors with integrated lighting were ubiquitous at the show. 

  

 

 

Perhaps if high tech is not for you, maybe high design is. Geberit offers what may be the most interesting toilet flushing mechanisms on the market. 

 

  
Click here for more about the many innovations seen at KBIS and IBS!
 

Didyouknow   Did You Know......The Origin of St. Patrick's Day?

 

        

   

On the 17th day of March many people all over the world celebrate in honor of St. Patrick, but how many of us are aware of the history regarding this man, and the origin of traditions that followed in honor of his passing?  

 

St. Patrick is the patron saint of Ireland, born in Britain during the 4th century. He was kidnapped and enslaved by Irish raiders as a teenager, but was able to escape after six years and returned to Britain to become a priest. He later embarked on missionary work in Ireland. According to Irish myth, he used a shamrock to explain the Christian concept of the holy Trinity. Despite opposition, he continued to evangelize for the next thirty years baptizing newly converted Christians and establishing monasteries, churches, and schools. He was canonized following his death on March 17th.

 

St. Patrick's Day was first publicly celebrated in Boston in 1773 where a large population of Irish immigrants resided. While it is still observed as a religious day, it has slowly evolved into a celebration of Irish heritage. As the years went on, along with the well-known shamrock, many symbols have been integrated into the festivities, reflecting Ireland's folklore, culture, and national identity.   

 

More information and fun facts on this holiday can be viewed here!

 
 
 

 
     EastEnd
   Market Overview: 
          The East End




"According to George R. Simpson, President of Suffolk Research Service, Inc., the real estate market on the East End of Long Island is "BOOMING". Up 61% in sales since 2011, to $4.5 Billion."

 

The following is a comparison of 4th Quarter 2013 vs 4th Quarter 2012, by town, according to  Suffolk Research Service, Inc.:

   

East Hampton Town:

  • The median sales price of $925,000 was a 26% decrease.
  • The number of sales 240 was a 32% increase.    
  • The dollar volume of sales $386M was a .08% decrease.

 Southampton Town:

  • The median sales price of $835,000 was a 7.2% increase.
  • The number of sales of 462 was a 37% increase.
  • The dollar volume of sales $904M was a 72.5% increase.
Southold Town: 
  • The median sales price of $495,000 was a 16.4% increase.
  • The number of sales 159 was a 46% increase. 
  • The dollar volume of sales $107M was a 110.7% increase.  
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Home Staging Savings Calculator Instructions
Try our new
Home Staging Savings Calculator developed by the Real Estate Staging Association (RESA)

 

 

Click on the calculator above, which will launch in a new window. 

 

For more detailed instructions, click here.

 

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(occupied homes) 
 
For Manhattan and the Hamptons from Montauk to Southampton:  $350 for the first 2 hours, $125/hour thereafter

Other Areas:
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Click here for more information and to schedule a Home Staging Consultation.


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