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January 2014 Newsletter

 

Greetings!  

 

 

A belated Happy New Year!  Hope all your dreams and goals come true. Do you have one of the top 10 resolutions for the New Year?  See the article below.

Recently the Wall Street Journal published an article about a study which "proved" that staging has no effect on the sale price of a home.  Bah humbug!  The study was flawed as discussed in this response by a highly regarded home staging training company.

For any of you that are still not convinced staging works, we are pleased to highlight for you our staging success stories for 2013.  
 
Warm regards,

 

Donna M. Dazzo, President

Designed to Appeal  

 

 

 
In This Issue
Staging Success Story: Our 2013 Staging Success Stories
Market Overview: New York, NY
Tips and Tricks of the Trade: How To Make a Ceiling Look Higher!
Did You Know...The Most Popular New Year's Resolutions of 2014?
Market Overview: The East End
 
  
 

   110 Duane Street 

 

On the Market 3 Months - "Sold" at $6 Million Asking Price Just 22 Days After Staging!  

 

 

 

640 West End Avenue

  

Staged and "Sold" in Just 10 Days at Asking Price! 

 

 

 

313 West 82nd Street  

  

On the Market Empty for 7 1/2 months, Staged, and "Sold" at Asking Price in Just 2 Weeks! 

 

 

 

718 Broadway 

  

On the Market Empty for 4 Months, Staged and "Sold" at Full Asking Price in Just 1 Month! 

 

 

 

120 East 79th Street

  

"Sold" at $100,000 Over Asking in Just 8 Days!

 

 

 

60 East 8th Street

 

Staged and Sold for $150,000 over Ask! 

 

 

 

203 West 81st Street

 

On the Market for 4 1/2 Months - "Sold" One Week After Staging at Full Price, All Cash!

 

 

 

12 West 18th Street

 

On the Market Unsold for 2 Months, "Sold" 11 Days After Staging!

 

 

 

251 West 19th Street

 

Staged and "Sold" in 11 Days At Asking Price!

 

 

 

49 East 21st Street

 

"Sold" in Just 7 Days After Staging at $110K Over Asking Price!  

 

  

85 Eighth Avenue


 Staged and "Sold" in 13 Days!  

 

   

 222 East 80th Street

  

"Sold" in Less Than 30 Days!    

 

  

77 Bleecker Street  

 

Staged and "Sold" at Asking Price In Less Than 30 Days!

 

 

195 Bowery

 

On the Market 7 Months, Offer Accepted 

Less Than 30 Days After Staging! 

 

 

 

100 West 58th Street

 

Offer Received Just 10 Days After Staging! 

 
city-lights-sm.jpg
   NY
  Market Overview:
       New York, NY



 

"The Manhattan market remained very strong during the Fourth Quarter 2013. Closed sales increased 11% year-over-year, exceeding 4,000 transaction sides for the third consecutive quarter. Additionally, signed contracts were up to 10% versus the same quarter last year. Fourth Quarter 2013 was the eighth consecutive quarter with double-digit year-over-year gains in signed contracts. The sustained release of pent-up demand continued to drive this quarter's sales performance."

 

The following is a comparison of Fourth Quarter 2013 vs. Fourth Quarter 2012:

 

Market Wide: 

  • Listings on Market: 5,717, a decrease of 5%.
  • New Listings: 3,337, a decrease of 14%.    

Condos:

  • The median sale price of $1,153,000 is a 7% increase.
  • The average price per square foot of $1,382 is a 7% increase.
  • The listed inventory is 2,481 units, a 3% decrease.
Co-ops:
  • The median sale price of $663,000 represents no change. 
  • The average price per square foot of $945 is a 6% increase.
  • The listed inventory was just over 2,700 units, an 8% decrease.
 
 Tips
Tips and Tricks of the Trade:  
 
How To Make a Ceiling Look Higher!
 
Ever dream of having a higher ceiling in your home? Although the look is desirable to many, the actuality of this feature does pose some challenges for air circulation as well as sound and light control. Not to mention the additional expenditure that can come with painting, window treatments, and artwork. 
 
 
 
1. Choose low, horizontal furniture.

 

2. Keep lighting flush. 

 

 

 

3. Use patterned drapes. 

  

 

 

                                                 4. Include up-lighting.

  


                                                5.Introduce a diagonal.

   

 

 

                                             6. Run paneling vertically.   

 


  
Click here for more ways to add height to your ceiling!!  
 

Didyouknow   Did You Know......The Most Popular New Year's Resolutions of 2014?

 

      new-year-header5.jpg   

  

The passing of each year often brings resolutions made in hopes of an improved experience  over the next 365 days. Are any of the following resolutions on your list?

 

 

1. Lose Weight

2. Getting Organized

3. Spend Less, Save More

4. Enjoy Life to the Fullest

5. Staying Fit and Healthy

6. Learn Something Exciting

7. Quit Smoking

8. Help Others In Their Dreams

9. Fall In Love

10. Spend More Time With Family

 

Compilation of the above list can be viewed here!

 
 
 

 
     EastEnd
   Market Overview: 
          The East End




The following is a comparison of November 2013, annualized, vs. all of 2012, by town, according to Suffolk Research, Inc.
   

East Hampton Town:

  • The median sales price of $907,000 was a 5% decrease.
  • The number of sales 853 was a 42% increase.    
  • The dollar volume of sales $1,394M was a 25% increase.

 Southampton Town:

  • The median sales price of $835,000 was a 4.4% increase.
  • The number of sales 1,411 was a 26.5% increase.
  • The dollar volume of sales $2,462M was a 32.5% increase.
Southold Town: 
  • The median sales price of $456,112 was a 4.8% increase.
  • The number of sales 424 was a 24.3% increase. 
  • The dollar volume of sales $248.4M was an 23.2% increase.  
 
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FREE Closet

Organization,

Open House, and

Moving Checklists

Checklist  

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FREE Closet

Organization,

Open House, and

Moving Checklists. 

Home Staging Savings Calculator Instructions
Try our new
Home Staging Savings Calculator developed by the Real Estate Staging Association (RESA)

 

 

Click on the calculator above, which will launch in a new window. 

 

For more detailed instructions, click here.


HomeStagingConsultationHome Staging
Consultation
(occupied homes) 
 
For Manhattan and the Hamptons from Montauk to Southampton:  $350 for the first 2 hours, $125/hour thereafter

Other Areas:
  A travel premium will apply.

Click here for more information and to schedule a Home Staging Consultation.


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