Get Ready for a Boating Season Packed to the Gunwales with Fun Activities!
We've got the 2013 boating season covered from the spring launch to fall haul out with four great activities!
Safe Boating Awareness Week
The excitement is building as we are mere days away from the start of North American Safe Boating Awareness Week which runs from May 18-24.
Once again, the campaign's goal is to remind recreational boaters to boat safely this season and to keep top of mind five key messages:
- Wear a Lifejacket
- Don't Drink & Boat
- Take a Boating Course
- Be Prepared - Both You and Your Vessel
- Be Aware of the Dangers of Cold Water Immersion
We are extremely pleased this year that Canadian Tire Corporation is partnering with the CSBC in support of Safe Boating Awareness Week. They are displaying signage promoting the campaign's key messaging in each of their 488 stores nation-wide.
Across Canada, there are three major events planned in the following locations:
Thursday May 16 (10 a.m. - 2:00 p.m.) at the Toronto Police Marine Unit - 259 Queens Quay W. Representatives from the Canadian Coast Guard, Toronto Police Service, Mothers Against Drunk Driving (MADD) Canada, Canadian Power and Sail Squadrons, Canadian Recreation Products, Harbourfront Canoe and Kayak and the Harbourfront Centre Sailing and Powerboating Centre - all will be on hand with inter-active displays pertaining to Safe Boating Awareness Week Campaign messaging. During this event, the City of Toronto will officially proclaim the week of May 18-24, 2013 "Safe Boating Awareness Week".
Thursday May 16 (10:30 a.m. - noon) Marina Basin in the Old Port of Montreal. In addition to emphasizing the campaign's key messaging, on hand will be representatives from the Canadian Coast Guard Auxiliary, the Québec Sûreté and the Montreal Police Service to answer questions. A key component of this event will be tips provided on how to boat safely when faced with the challenges of swift currents in the St. Lawrence River.
Saturday May 18 (10:30 a.m. - 11:30 a.m.) Vanier Park, west boat ramp. This kick-off to North American Safe Boating Awareness Week will feature a Ready, Set, Wear It event where participants will join groups from elsewhere in North America, Finland, Japan and Nigeria in an attempt to eclipse last year's record of 3,993 participants wearing/inflating their lifejackets. Members of the Vancouver Police and other Stakeholder groups will also be on-hand to answer questions.
It's not too late. There's still time to approach your local community-based media with the wealth of materials on our CSBC website (www.csbc.ca) to help get the word out and keep your friends and neighbours safe this boating season.
You can get personally involved too! Organize your own event or create a 'safe boating buzz' in your own community. You will find a wealth of materials on our CSBC website (www.csbc.ca) to help you get the word out and keep your friends and neighbours safe this boating season.
You can also join or host your own Ready Set Wear It event along with representatives from North America, Finland, Japan and Nigeria in an attempt to eclipse last year's record of 3,993 participants wearing/inflating lifejackets. Go to www.readysetwearit.com to learn more.
Hooked on Lifejackets (July 6 - 14 coinciding with National Fishing Week)
Fishing is one of the most popular activities for boaters. In many cases, anglers don't consider themselves as boaters and are therefore a difficult target audience to reach. Activities during this week will be designed to influence anglers to wear their lifejackets and PFDs.
Operation Dry Water (August 3 - 5) Alcohol accounts for approximately 40% of boating fatalities. In 2013, activities will focus on reaching out to media to help get the word out on the dangers of drinking and boating along with the remedies in place to discourage the practice.
Extending The Season (October 4 - 6) During the fall, the boating dynamic changes significantly as there are fewer boats on the water, the weather is less predictable and the water is colder. Self-reliance is more important than ever. Campaign messages will emphasize the importance of personal/vessel preparedness, the wearing of thermal protective clothing and other important safety tips for boating safely in the fall. The CSBC will also be promoting, through the media, that the fall and winter seasons are the perfect time to take boating courses.
For more information on any of these activities, email email@example.com or call Ian Gilson at 905-719-5152.