Business Landscaping
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Landscaping v: Gaining an awareness of a market segment, a market, an industry sector, an industry, or a range of products and technologies that address these domains.
Most see business landscaping as a high-level activity. They're not trying to examine every product in detail, every nuance of demand, every technological twist. They're just trying to understand ... well, the landscape.
Have a look at my brief overview of landscaping issues and applications.