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Trilogy Tidings April 2014
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Got an idea for a new product? Got a prototype and seeking additional investment? Ready to go to market but need to line up appropriate corporate resources? Rollout in process but messaging is not compelling?
No matter where you are in this process, you need a plan, an overarching framework, a Product Concept communication tool. I may have just what you need.
Regards,
Joe
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| Getting the Word Out to Stakeholders
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There are two equally important imperatives in creating a new business opportunity based upon a new product: (1) devise an innovative product, and (2) effectively communicate that new-product concept to all the stakeholders who stand in the way of its success. Not just prospective customers need to be convinced; many others need to be convinced along the way.
As you have likely discovered, this communication task is not trivial. It involves interactions with many people both inside and outside your organization. It's hard work that can often be frustrating. ("Why don't you get it? Don't you see why this is such a great idea?")
To ease the burden you need an overall framework - a Product Concept communication tool - that is comprehensive, one from which you can extract customized messages to all your stakeholders. I attempted to devise such a framework that I call ConceptVision. Check it out. See if this tool might be helpful in the course of your next new-product liftoff.
And, once you get past the critical early stages of new-product commercialization and you're ready to write marketing copy directed to prospective customers, you might benefit from Casey Demchak's blog or his personal services. |