NSGA Research Newsletter

This monthly newsletter is available for free to NSGA members and those interested in NSGA Research.

NSGA research is available on our website (www.nsga.org). The guest side of our website provides research for non-members of the Association. Additional information is provided for NSGA members by logging in with your membership ID number.

The NSGA Research Newsletter highlights information from NSGA research as well as from other sources. To purchase any of the NSGA research mentioned in the newsletter, please feel free to contact me for more information.

Wishing you happy holidays and a very healthy, prosperous New Year!

Dustin

Dustin Dobrin

Director, Research & Information

847-296-6742

ddobrin@nsga.org

NSGA Forms Partnership with Leisure Trends Group to Provide Point-of-Sale Data

NSGA is excited to announce that it has formed a strategic partnership with Leisure Trends Group, a leader in providing retailer market intelligence (retail sales tracking). Through this agreement, all NSGA members will gain free access to point-of-sale retail sales data.

Specifically, NSGA members will be able to access topline Sporting Goods RetailTRAK reports, providing valuable insight into sales performance for a variety of sporting goods categories and segments. Additionally, NSGA members will have the ability to purchase detailed Brand Share reports from Leisure Trends that will provide an even deeper view of sporting goods performance.

The Sporting Goods RetailTRAK sell-through reports are generated in cooperation with a representative group of more than 1,500 participating Sporting Goods storefronts, ranging from single door specialty operators to regional and national chains.

To see the official news release, please click: NSGA/Leisure Trends Partnership News Release. To gain access to this highly valuable information, please contact Dustin Dobrin, NSGA Director of Research and Information, at ddobrin@nsga.org or 847-296-6742.

NSGA Joins PHIT America on Members' Behalf

In an effort to help move the needle in educating Americans about the importance of sports participation and the sedentary crisis in the United States, NSGA has joined the PHIT America coalition on our members' behalf to help spread the word through social media.

Phit America, officially launching in January, is an important step in helping to encourage increased sports participation, which will benefit Americans by making them healthier and create additional consumers to shop in our member stores. Messages will be shared regularly with NSGA, which the association will share with you and encourage you to push through your social media channels to create awareness of the sedentary crisis and provide potential solutions.

The association joined on your company's behalf to help take any financial commitment away from you. To help spread the word, please provide the contact information of your company's social media manager to NSGA's Director of Marketing & Communications, Bruce Hammond, by emailing bhammond@nsga.org or calling 847-296-6742.

2012 Shape of the Nation Report: Status of Physical Education in the USA

The National Association for Sport and Physical Education along with the American Heart Association recently released their 2012 Shape of the Nation Report: Status of Physical Education in the USA. The study finds that while 75% of states mandate physical education in elementary through high school, most still fail to require a specific amount of instructional time and nealy half allow exemptions, waivers, and/or substitutions. More specifically, the report found that the majority of states mandate that students take physical education (43 states for elementary, 41 states for middle, and 44 states for high school). However, gaps exist in over half of these states. 33 states permit schools and school districts to allow students to substitute other activities for their required physical education credit and 28 states allow schools or school districts to grant exemptions/waivers for physical education. For further findings, please visit http://www.aahperd.org to access the full report.

November CPI for Sporting Goods Increases 0.4% vs. November 2011

The CPI for Sporting Goods increased in November (0.4% change vs. November 2011). This represents the first time since Oct. 2009 that the CPI for Sporting Goods has increased.

Research Content at the 2013 NSGA Management Conference and Team Dealer Summit

Looking specifically for research content at the upcoming NSGA Management Conference and Team Dealer Summit? The below programs will offer information specific to research and expert speakers will draw on their own research and analysis to provide you with actionable intelligence on a variety of topics.

Monday, May 6:

2:30 - 3:30 PM - Athlete Endorsements and Their Effect on Consumers' Attitudes and Consumption featuring Dr. Karla McCormick, Assistant Professor, Department of Retail Merchandising and Product Development at Florida State University

In this session Dr. McCormick will use her extensive research on the endorsement process, specifically with athletes as the endorsers, to analyze factors that contribute to the purchase of a product and how the athlete plays a role in the consumers' perception.

Tuesday, May 7:

10:45 - 11:45 AM - Team Dealer Road Sales Compensation Study Results featuring Dustin Dobrin, NSGA Director of Research and Information

NSGA is conducting a 2013 Team Dealer Road Sales Compensation study to aid team dealers in determining whether or not their compensation for outside salespeople is fair and competitive. The key findings from this study will be presented, including changes in compensation trends over time.

1:00 - 2:00 PM - What the Numbers Say featuring Charlie Cooper, President, Leisure Trends Group

Attendees will be given a bird's-eye view of the latest consumer shopping trends of the sporting goods consumer including apparel, footwear, and accessories. The presentation will be based on point-of-sale data combined with a quarterly poll of 1,000 American adults age 16 and over.

Registration will be open soon; don't miss the opportunity to gain valuable research insight!

Retailer and team dealer members, you can still apply for a scholarship to attend the conference. The scholarship provides for complimentary registration and three nights' accommodations at the PGA National Resort & Spa. Click here to apply.

Last Month's Survey Results: Driving Impulse Sales at Retail

Thank you to all who participated in last month's quick survey regarding judging your success at generating impulse sales. Although the results show that about one-third of respondents felt they were at least somewhat successful, the remaining two-thirds of respondents either felt that they were unsuccessful or simply did not know. The findings show potential that there is a significant amount of dollars being left on the table by retailers who are not capitalizing on impulse purchases. For some tips on how to increase impulse sales, please click here to review the article from last month's newsletter.

Q. How successful is your company at generating impulse sales?

For a full description of NSGA research available, go to the NSGA website, www.nsga.org, and click on Research. NSGA research reports are available to purchase on the NSGA website or by contacting Dustin Dobrin in the NSGA Research Department, 847-296-6742; email: ddobrin@nsga.org.

NSGA: Serving the Sporting Goods Industry Since 1929