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November 2012
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5 Ways Trade Shows Provide Sales Growth Opportunities

   

 

  

 

   

The concept of participating in a trade show for the first time may seem like a daunting undertaking for the operational and marketing leaders of an organization. However, the long term benefits far outweigh the initial planning and financial investment. The trade show experts from E&E Exhibit Solutions of Tempe, Arizona offer concrete benefits that company owners should be aware of when considering participating in an industry trade show event. 

 

 

 

 

E&E Exhibits offers five concrete benefits for decision makers to consider when determining the fiscal viability of actively participating in a trade show event.

  

 

  1. Cost effective. Trade shows offer the opportunity for hundreds, if not thousands, of potential buyers to view your products during a single event which reduces the cost per acquired sale.
  2. Time saving. For the same reason, trade shows save time and the cost associated with individual sales calls and the travel involved presenting products one buyer at a time.
  3. Building customer relationships.For many businesses, the only time they are able to meet with customers face-to-face is through a trade show. The opportunity to connect in person with customers and potential customers helps to solidify the relationship and leads to additional sales opportunities. 

To read the entire article, click here.

 

 

 

 

 

 

 

 

 



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Past Issues

Missed a recent issue of The Idea Express? Visit our newsletter archive:

 

October 2012

 

September 2012 

 

August 2012

 

July 2012
 


Much to be Thankful For!    

We just want to take a moment to say "thank you," for your patronage, your on-going trust in our trade show expertise and for reading our newsletter. We hope this holiday season is filled with great food, wonderful friendships and safe travel. 

Save with the 2012 Tax Advantage

 

Did you know there is a bonus tax advantage to ordering trade show displays before December 31, 2012?

  

 

Legislation passed in late 2010 provides for the expensing of 50% of new property eligible for bonus depreciation - which includes trade show displays - placed in service before December 31, 2012.

 

This expensing (bonus depreciation) Federal tax Section 168, allows you to write off 50% of the full purchase amount this year on your Federal income tax return, as opposed to a percentage over multiple years. While the total amount of your tax savings will generally be the same, utilizing bonus depreciation gives you more working capital up front. That working capital can be used to reinvest in areas of your company that drive business - like marketing, lead generation, staffing and more. And keep in mind, Federal tax Section 179 allows you to elect to expense up to $139,000 of qualifying (100% off new or used equipment) purchases, as well.

 

No Limit to Bonus Depreciation!
 

You can depreciate the full amount of all qualifying purchases this year no matter their cost individually or in aggregate.

 

It's Easier to 'Expense' Purchases
 

For many companies with a budget in place, requests for capital expenditures can be cumbersome and time consuming. By taking advantage of these tax opportunities, these items can be fully written off in 2012 and don't need to be depreciated.

 

Consult Your Tax Advisor regarding this incentive. Refer to Sections 168 & 179 of the U.S. Internal Revenue Code.

    

 


Ask An Expert
What makes a trade show exhibit green?

  

Our green trade show displays utilize a variety of recycled, recyclable, rapidly renewable and energy-efficient materials, including:

  • Recycled soda bottles (PET)
  • Recycled industrial plastic
  • Reclaimed and recycled wood fiber
  • 60-percent recycled high-pressure laminates
  • Bamboo, eucalyptus and sorghum
  • Energy-saving LED lighting

 



News from E&E Exhibit Solutions
  

4 Must Haves for a Successful Trade Show

 

E&E Exhibit Solutions | 1365 W Auto Dr | Tempe, AZ 85284 | (800)709-6935