Issue 4, Volume 3, December 2010             Click here if you are having problems viewing this report            Complimentary Issue
December 2010 - MindShare Learning EdTech Leadership Summit - Future Vision: Holiday Edition
Funding Opportunity
K12: Headlines
K12: Upcoming Events
Conference Corner
Green IT
Hardware Review
Web 2.0 Technology Spotlight
Post Secondary: Headlines
Post Secondary: Upcoming Events
Youth File
MindShare Musings
Advisory Board
About Us
Poll Question
Should Faculties of Education be the drivers of the 21st Century Learning revolution?
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The Highly Engaged Classroom

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Teaching the Digital Generation


MindShare Learning Minute Interview @ECOO'10

Welcome to the MindShare Learning Report 21stCentury EdTech Leadership Summit future vision holiday edition.

The post MindShare Learning EdTech Leadership Summit survey yielded excellent and most inspiring feedback from both our delegates and presenters. So what's next you ask? An eBook on the proceedings is in the works. I'm pleased to announce the creation of the MindShare Learning 21st Century Canadian Schools Network -- A collaboration of education and industry leaders who embrace innovation and student success. In the coming weeks we will refine our mandate in building a community of innovators who are committed to transforming learning through research, pilot projects,  professional learning and lobbying governments. Mark November 1, 2011 in your calendars for next year's Summit!

It's not surprising that 85% of respondents voted in favour of the following poll. Does Canada need a national 21st century skills framework to prepare students for the global knowledge economy? We will be sharing this and our Summit findings with the Council of Minister of Education, Canada.


Speaking of 21st Century Learning--the countdown continues! There are only 17 days remaining for teachers and students to enter and qualify to WIN over $50,000 in prizes in the MindShare Learning 21st Century Digital Classroom National Video Contest

Below are just a few highlights in this month's packed issue:

Congratulations to Karen Branscombe, Superintendent, NB School District 02 (Moncton, NB) and Kathy Okpik, Deputy Minister of Education, Government of Nunavut, who were both recently selected among Canada's Top 100 most powerful women -- Cisco Public Sector Leader Award category -- Women's Executive Network.

As always we encourage you to share your success stories, news and events. Please don't hesitate to contact me via

Wishing you and your family a safe and happy holiday season! Until next time, here's to keeping the learning curve steep for 2011!




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Robert Martellacci, M.A. EdTech
Publisher & Managing Editor, The MindShare Learning Report™
President, MindShare Learning™-- Connecting Education & Business to Support Student Success 
Go Green  Before printing think about the Environment. Avant l' impression, il faut penser ŕ l'Environnement.

MindShare Learning is pleased to welcome the National Film Board as a new client on the strategic EdTech services side of our business. Special thanks to our generous sponsors who help make this publication possible and a warm welcome to MediaX Systems who joins our sponsor line-up this month.

Title Sponsor
Quotes of the Month  

"With full recognition that entrepreneurial activity and education do not share the same ideals and values, I find the need for innovation in education to outweigh this conflict."

-Professor George Siemens, Athabasca University

"The Harper government has a clear vision of what Canada can achieve," said Minister Clement. "By 2020, we see a country that boasts a globally competitive digital economy that is driven by innovation and enhanced productivity and generates enduring prosperity."  

-The Honourable Tony Clement, Minister of Industry 

"The best leaders love to learn. And the greatest organizations are learning enterprises - places where ideas are the currency of success. Yet, so many amongst us resist learning and embracing the new ideas that change brings with it. The deeper question is why?"

-Robin Sharma, Best Selling Author

Discovery Science

Funding Opportunities

Canada boosts university research funding
November 24, 2010
The federal government plans to inject $275.6 million into science and technology research to help place Canada among the leaders in university research and development.

Canadian Space Agency awarding contracts for Terrestrial Prototypes: Lunar Exploration Rovers
Canadian Space Agency 25/11/10
The Canadian Space Agency (CSA) is awarding two contracts valued at $11.5 million each to MDA and Neptec Design Group of Ottawa.

Dell Commits to Giving $10 million Towards Education Technology Initiatives in 2011
Dell 22/09/10
Dell announced today its commitment to give $10 million in cash and Dell technology towards education technology initiatives in 2011 in connection with the United Nations Private Sector Forum on the Millennium Development Goals.

Dell | intel

21st Century EdTech Industry Spotlight: Epson Canada

Judy Burns, Account Manager, Projection Products, Epson Canada takes MindShare on a learning adventure at the ECOO 2010 Conference

K12 Feature Headlines
Government of Alberta honoured nationally for use of technology Education and Tourism, Parks and Recreation receive Distinction awards
Alberta Government 09/11/10
Linking students with astronauts in space and campers with campgrounds through an online service earned the Alberta government two top awards at the Government Technology Exhibition and Conference (GTEC) in Ottawa.

Epson BrightLink Solo™ Interactive Module
Epson 24/11/10
Get premium interactive whiteboard quality and functionality at a fraction of the price. The Epson BrightLink Solo is an interactive module that connects directly to your computer, via a USB cable, and works with new or existing projectors.

MindShare Learning in Partnership with Tech4Learning Sign Province-Wide Ontario Software Licensing Deal
MindShare Learning 11/11/10
MindShare Learning, a leading provider of EdTech strategy consulting partnered with San Diego based Tech4Learning Inc., to win a bid to provide 21st Century skill based creativity software to all Ontario public elementary schools.

Canadian Teachers honoured at the 2010 Annual Worldwide Innovative Education Forum
Microsoft 15/11/10

The Canadian teachers honoured in Cape Town were:
ˇ    Jeff Osinski and Jon Funk, Garden Valley Collegiate, Winkler, Manitoba
ˇ    Curtis Wagner and Kelli Boklaschuk, St. Angela School, Saskatoon Catholic Cyber School, Saskatoon, SK
ˇ    Clarke Hagan, Fisher Branch Collegiate and Lakeshore School Division, Eriskdale, Manitoba
ˇ    Ian Fogarty, Riverview High School, Riverview, NB
ˇ    Trevor Driscoll, Bathurst High School, Bathurst, NB
ˇ    Frédéric Roussel, École La Villa des Amis, Tracadie-Beach, N-B  

Each year, Microsoft brings together educators from around the world who are passionate about enhancing student learning and collaboration through innovation.

Canadian Schools relying increasingly on the internet, but costs are spiralling out of control
Techvibes 23/11/10
School District 43, which serves the Tri-Cities region of the Lower Mainland, is facing a problem that could be coming up in districts country wide: Internet resources are dwindling, because students are using it so much.

Growing Up Digital, Wired for Distraction
NYT 21/11/10
On the eve of a pivotal academic year in Vishal Singh's life, he faces a stark choice on his bedroom desk: book or computer?

Twitter for Teachers in 60 Seconds
RT @gcouros 26/11/10
As we've all said before ... Twitter is the biggest, best staffroom you can find, and share! Watch this and share with anyone who doesn't believe you ...

K-12: Upcoming Events


Event: .......Regional Computer Advisory Committee Conference (RCAC)
Date: .........December 9, 2010
Location: ...
London, Ontario

Event:....... BETT
Date:......... January 12-15, 2011
Location:... London, England

Event:....... FETC 2010
Date:......... January 31 - February 3, 2011
Location:... Orlando, Florida

Event: ....... Ontario Library Association's Super Conference 2010
Date: ......... February 3-5, 2011
Location: ... Toronto, ON

Please share your conference news with us and we'll do our best to include your event, and/or reflections. Email


Conference Corner

Exclusive interview with Brenda Sherry ECOO Conference Chair 2010

The ECOO conference provides sessions for everyone from a beginner user to the computer expert.  All levels of education, from pre-school to post secondary are covered.
The conference featured over 200 presentations by leaders and local experts.
A large exhibit area features many local and
international vendors, highlighting new products or services for teacher and student use.


This year's ECOO conference in our estimation was one of the best ever. Congratulatioins to the organizing committee for raising the bar to engage many new teachers and returning teachers with excellent sessions and keynotes. Speaking of which, our next issue will feature two keynote interviews. Stay tuned!

ECOO's Minds On Media engages teachers in hands on professional learning

I've come to a realization upon reflecting on our MSL 21st Century EdTech Leadership Summit and the other 10 or so conferences I attended this fall; I'm a self-confessed lifelong learner.  I thrive on the energy and the knowledge sharing from being surrounded by thought leaders.

Upon further reflection of the past array of conferences, I've come to the conclusion that the 21st Century killer app is quite simply--lifelong learning.  Have you ever asked yourself why it is that some people just choose to stop exploring, growing, learning and living? Ok, at the risk of being simplistic, my grade 12 teacher, Mrs. Fogarty wrote in my yearbook, "the only sign of life is growth." I challenge you to share this with your students, peers and colleagues. This simple, yet poignant statement proved to be a guiding principal that was life-changing for me. Perhaps we'll meet up at a conference near you soon! R.M.

Exclusive Interview with Shann McGrail, Education Director, Microsoft Canada

Robert Martellacci, President & Publisher of the MindShare Learning Report has a MindShare Learning moment with Shann McGrail, Education Director for Microsoft Canada at the fall Microsoft Connected Learning Conference 2010 in Toronto last month.

Podcast Sponsored by:

Green IT

 Green IT

Sustainable Schools: Best Practices Guide
British Columbia Ministry of Education

Sustainable Technology Education Project (STEP)
STEP is a club run by students at the University of Waterloo to promote and raise awareness about renewable energy on campus.

Trent prof receiving environmental science medal
Peterborough Examiner 26/11/2010
A Trent University professor, who has already been inducted into the Order of Canada, is getting another
prestigious award Saturday for helping solve environmental problems through science.

 Hardware Review: Dell Streak

Timothy Gard
Educator, Toronto District School Board
Follow us on Twitter @soligard

The Dell Streak is a piece of hardware with an identity crisis: Is it a smartphone with a big screen, or a tablet/pad with a small screen? That was my question before I took possession of the diminutive device, and to be honest, I was quite surprised by how usable a device the Streak could be, especially in the classroom. When you think of the various small screened devices that students used today to play games then the size of Dell's entry-level tablet/phone is not a stretch if you wanted to consider it for a classroom context. My only question would be the cost factor given that you can purchase an entry level iPad for about the same price. And RIM is reportedly going to offer their Playbook for less than $500.00 as well. So what's the catch? Read on to find out what I think Dell was up to when they introduced this very well designed and extremely durable small but big smartphone.

I'm not sure why Dell decided to name their new 12. 7cm (5") tablet/phone Android-powered device the Streak. It could be because of the speed at which this device works, albeit partly because it's running Google's latest incarnation of their very ubiquitous mobile operating software, Android. And Android is definitely fast and becoming ever-more popular among smart phone users. Android is intuitive, powerful and open source which means it benefits from a myriad of programmers tweaking it for the many - definitely a powerful way to go, though some might argue it belies some standardization that many developers prefer to work with. This mini-tablet hybrid device works well with Android and given that the Android marketplace is growing leaps and bounds with new apps every day you can't help but agree with Dell's logic to run this device on this extremely powerful OS.

Web 2.0 Technology Spotlight organizes links shared on Twitter into an easy to read newspaper-style format. I really like that you can create a for hash tags as well. Very useful for events with specific hashtags and topics where you want to collect all of the comments or insights into a newspaper format to be read at a later time.



A social graph network which seeks to solve the privacy issues Facebook and other social networks are plagued with. Share what you want, with whom you want.


OpenTok is a free set of APIs from TokBox that enables websites to weave live, group video communication into their online experience. With OpenTok you have the freedom and flexibility to create the most engaging web experience for your users.



Every day, millions of people seeking answers, advice, assistance, support, supplies, services, volunteers, wisdom or just a helpful conversation turn to the internet, ask a question and get bupkis.

Replyz helps people tap into the real-time stream so they can ask questions from anywhere, get replies in real-time and join conversations that matter to them. The result is a better chance of getting replies to your questions.


What is Leadership?

By Robin Sharma

Leadership has nothing to do with the title on your business card or the size of your office. Leadership is not about how much money you make or the clothes you wear. Leadership is a philosophy. It's an attitude. It's a state of mind. And it's available to each one of us.

Post Secondary Education - Visiting Professor

Vodcast Interview with Miguel Nussbaum from the Catholic University of Chile in the halls of the Quest 2010 Conference in Toronto, ON.

Miguel Nussbaum is full professor for Computer Science at the School of Engineering of the Catholic University of Chile. He obtained his Electrical Engineering degree from Universidad Católica de Chile in 1980, Master of Science in 'Information and Computer Science' from Georgia Institute of Technology, Atlanta, USA in 1984, and Doktor der Technischen Wissenschaften from Eidgenössische Technische Hochschule (ETH), Zürich, Switzerland in 1988. He has been or is member of the board of the Chilean National Science Foundation, FONDECYT, member of the Education committee of the Fund for the Promotion of Scientific and Technological Development of Chile, FONDEF, member of the "Interim Scientific Advisory Board of the UNESCO Forum on Higher Education, Research and Knowledge", winner of the Innovation in Education for the Americas of the Organization of American States in 2004, and was considered as one of the 50 innovative Chileans of 2007.

Post Secondary Education Feature Headlines

Sheridan Animation Grad Takes Master Class with Tim Burton
Sheridan 26/11/10
Kevin Parry was one of six young animators chosen to participate in a Master Class with the legendary filmmaker, Tim Burton, at the TIFF Bell Lightbox earlier this week.

Enrolment in Higher Ed Online Classes Up 21 Percent
CeLEA 17/11/10
An annual survey of 2,600 higher-education institutions indicates that enrolment in online classes has grown 21 percent in the last year.

History and Technology: What are the implications?
Lecture by University of Ottawa's Stephane Levesque.

Emerging Technologies for Teaching and Learning
Dr. Mark Morton, Senior Instructional Developer (Technology), Centre for Teaching Excellence, University of Waterloo explores the many pedagogical uses of today's emerging technologies. Wikis, blogs, iTunes U and much more.

University sports goes online
Ottawa Citizen, 25/11/10
Last year more than 350,000 people tuned in to watch university basketball, hockey, soccer and even volleyball.

Post Secondary Education: Upcoming Events 

Event: ........Innovation 2010
Date: .........December 5 - 7, 2010
Location: ....Ottawa, Ontario

Event: .......2010 EDUCAUSE Center for Applied Research (ECAR) Symposium
Date: .........December 6 - 8, 2010
Location: ....La Costa, Carlsbad, California

Date: ........January 7 - 8, 2011
Location: ...Las Vegas, Nevada

Event: .......Ontario Library Association's Super Conference 2010
Date: ........
February 3-5, 2011
Location: ...Toronto, ON

Youth File

Recognizing dynamic and innovative Canadian youth leaders and organizations

By Aislinn Malszecki

Canada has a young community of cutting-edge leaders, doers and deep thinkers from many different disciplines. We are known internationally for our thriving community of thought-leaders, breakthrough innovation programs, advocates, and visionaries.


These individuals are exploring the social impact of new technologies, the forces of change shaping our future, and new approaches to solving the world's most significant challenges.


The United Nations designated 2010 the International Year of Youth in an effort to harness the energy, imagination and initiative of the world's youth. One of key areas of focus the UN built into its framework, is to create awareness of youth development and recognize their contribution to national and community development. In light of this initiative by the UN, now the tail end of the year 2010, I would like to offer a few exemplary Canadian youth. These individuals are not directly involved with the International Year of the Youth, but, share the same values and mission; investment in youth, entrepreneurial leadership, engagement and education.

Entrepreneur Natalie MacNeil and her website, She Takes On the World, has been named one of the 10 Best Sites for Women by and a Top 100 Websites for Women by Forbes Woman.

Sol Guy, advisor for Manifesto Community Projects: "a non-profit grassroots organization working to unite, energize, support and celebrate Toronto's vibrant and diverse music and arts community, and find innovative ways of working together towards common goals." Guy is also K'Naan's manager and co-creator of 4REAL School.  Thought leader Sol Guy spoke at TedxToronto.

"4REAL School offers students a powerful curriculum elaborated through meaningful and aesthetic images and music that excite students about their learning." - Peter Gouzouasis, Professor, UBC Department of Curriculum and Pedagogy.


Cory Monteith, best known as the star of the hit TV series Glee, is a passionate ambassador for Virgin United RE*Generation movement.  Monteith hit YouTube to help stir the grassroots movement dedicated to helping homeless and at-risk youth.

Three dynamic Canadian youth organizations you should know:





Research and Innovation

Government of Canada working towards building digital skills for jobs of the future
Government of Canada 23/11/10
With technology becoming more and more intertwined in Canadians' everyday lives, supporting digital skills development will be key to our future economic success.

Google Launches Plugin to that Fuses Microsoft Office with Goggle Docs
RT @dtapscott: 22/11/10
For years, we've been hearing that the future of productivity is in the cloud. But while visions of real-time collaboration leave technophiles like me starry-eyed, it's a prospect that means one thing to millions of people: leaving the familiar turf of Microsoft Office 2003 or 2007 so that they can learn their way around yet another application, not to mention some pricey upgrades.

Epson Solutions in Action - St. James Elementary School

Learn how students at école primaire St. James use Epson BrightLink to enhance the classroom experience.

College Students Don't Know How To Research, Study Shows
Huffington Post 11/10/10 via
According to a new report released by Project Information Literacy, college students do not know how to research correctly.

Survey of Innovation and Business Strategy
StatsCan 22/11/10
Statistics Canada is undertaking this survey to provide useful statistical information on strategic decisions, innovation activities and operational tactics used by Canadian enterprises.

Innovate to Educate: System [Re]Design for Personalized Learning
A Report From The 2010 Symposium SIIA|ASCD|CCSSO
Via Twitter @gary_kern 15/02/10

MindShare Musings..."The Connectors, Leaders and People on the Move"

What an amazing month of professional learning November proved to be. I think I counted a dozen conferences that I could have attended across Canada. I think I made it to eight and we proudly sponsored several. November truly should be designated PLN month! I'm impressed by the dedication and passion amongst education and industry professionals in support of student success that I see on a daily basis, despite the many challenges that they face to "Make IT happen."

With the digital convergence in education reaching a tipping point, the EdTech space is definitely a hot sector and with an increasing number career opportunities crossing my digital desk. I was intrigued by professor George Siemen's recent blog suggestion that there is a shortage of entrepreneurs in the EdTech space.....The urgent need for education/learning tech entrepreneursSurprisingly, there appears to be a lack of skilled people in our space based on the many conversations I've had this past year.  Hence, we're considering expanding our services to help fill the void in the market. Perhaps there's a role for university level programs in faculties of education where they could offer an EdTech entrepreneurship program stream. 

Farewell to MindShare's good friend, Geoff Jopson, Superintendent of Schools West Vancouver School District. You can contribute to Geoff's legacy fund to enhance music education in West Vancouver Public Schools. For more information, Incoming Superintendent, Chris Kennedy recently hosted TedxUBC. Here's a TedxUBC Video - Chris Kennedy - Students Live! Real-world Learning at 2010 Games.

Tey Cottingham
of the National Film Board shared that she's off  to the BaKa FORUM 2011, Jan 27 - 29, in Basel, Switzerland to serve on a judges panel. MindShare Learning advisory board member,  Dr. Ron Owston of York University's Institute for Research on Learning Technology is off to the World Innovation Summit for Education (WISE) 2010 in Qatar next week.

I'm looking forward to my podcast interview with
Don Tapscott, who recently released a new book Macrowikinomics and keynoted at the Quest conference at YRDSB last month.   

SMART Technologies Reported Second Quarter 2011 Financial Results Revenue of $222.7 million, up 25% year-over-year. The IWB space remains hot! Speaking of SMART, Michael Ward recently became the proud father of a bouncing baby boy. Thanks to his colleague, Giancarlo Brotto for sharing!

In late breaking news....BMO's $4 Million Gift to Perimeter Institute to Accelerate Research and Innovation in Canada


Terry Anderson from Athabasca University along with Lynn Anderson announce the release of a   new book Online Conferences: Professional Development for a Networked Era. The book is available from IAP publishers for $39 and for a free preview at Google Books.

OECD and other global economic and social think tanks have identified 21st-century competencies, such as creativity, innovation, collaboration, and digital competency, as skills people will need in the knowledge economy. Canadian Ministers via CMEC are exploring how learning models incorporating these competencies can contribute to Canada's education systems.

My twitter query about Canadian EdTech Rock Stars yielded...@chrkennedy @gmbondi @bryanhughes @audreyvan @davidwees @zzsu courtesy of @TEDxUBC.


Please keep me posted on your latest happenings! Cheers, R.M.

Top of page

MindShare Learning friend, Vicki Smith Bigham of Bigham Technology Solutions, Inc. based in Houston, Texas shared a pic at Lake Louise from her recent keynote on behalf of CoSN for Alberta Education at the Jurisdiction Technology Contacts event in Edmonton last month. Vicki tells me she was quite impressed with the work being done in Alberta

Advisory Board Members 
The MindShare Report is grateful of the guidance and support provided by our esteemed advisory board.  Members include: 
  • Dr. Greg Malszecki, Department of Kinesiology & Health Sciences, York University
  • Dr. Ron Owston, Director, Institute for Research on Learning Technology, York University
  • Dr. Eric Hamilton, Associate Dean of Education, Pepperdine University, Graduate School of Education and Psychology
  • Cheryl Paige, Principal, Joyce Public School, Toronto District School Board
  • Jamie McNamara, Superintendent of Schools, St. Thomas Aquinas Roman Catholic Schools, Leduc, Alberta
  • Joni Turville, B.Ed, M. Ed (Instructional Technology), Educator, AISI Coordinator, St. Albert Protestant Schools
  • Timothy Gard, Educator - Media Literacy & Technology, Toronto District School Board
  • Gary Kern, Principal, Technology & Innovation, West Vancouver School District
  • Ron Sedran, MD, Equity Capital Markets, Canaccord Adams
  • Marty Keast, President, Pearson Learning K-12 Canada  
  • David Marsi, AVP, Learning & Development, Invesco Trimark
  • Chip FeskoSr. Director of Advertising & Strategic Alliances, George Lucas Educational Foundation, Edutopia Magazine
About Us

The MindShare Learning Report team is made up of the following individuals:

About The MindShare Learning Report™ -- Canada's Leading, Learning & Technology eMagazine.

Our mission is to transform education by sharing knowledge of 21st Century innovative best practices and success stories in the Canadian education market space and beyond. We harness the power of Web 2.0 technologies to feature engaging Vodcasts, podcasts, polling, Canadian educational technology news headlines & upcoming strategic industry events in the K-12, Higher Ed and corporate eLearning market segments. Other elements of the MSL Report eMagazine include: successful practices, ask an educator, ask a professor, research & tech tools, GreenIT and career listings, to support educators and educational technology providers in maintaining a pulse for emerging trends in Canada.

Editorial content for the monthly issue is due the third week of each month.
Please forward your news releases as web links to
Sponsorship opportunities are available, please contact,
Annual subscriptions to the MindShare Learning Report can be purchased at $99 CDN

About MindShare Learning

MindShare Learning is a privately held company based in the Greater Toronto Area, Canada. Its hallmark is providing strategic marketing solutions to learning & technology solution providers in the K-12, HED and corporate learning markets, to support new market expansion and revenue growth. MindShare Learning's partial client list includes: Adobe (Macromedia), Blackboard Inc., EPSON, GlobalScholar,, RM PLC UK, Softease Ltd. UK, netTrekker, IMSI (, CERC (Canadian Education Resources Council), Tech4Learning, Xoolon, NECTAR Foundation and ERDI Canada.