Greetings!
Merry Christmas. Feliz Navidad. Happy Hanukkah.
If you've got some vacation time this week, I think you should give some serious thought to your YouTube plans for 2009.
NOVARTIS used YouTube for an Excedrin contest.
As of 3rd quarter 2008, NOVARTIS had, like, 31 billion dollars in sales.
So, YOU could have the same exposure as a 31 billion dollar pharmaceutical GIANT?!?!?!?
FOR FREE?!?!?!?!
What are you waiting for?
Free global advertising - it's a pretty big marketing gift!
If you YouTube scares you, you need a Social Marketing Consultant. So, email you know who..
If there's someone you think needs to subscribe, go ahead and
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YouTube is for everyone.
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"Highly regulated pharma companies have been reluctant to embrace such
user-generated efforts because of their unpredictable nature, said Neha
Parekh, head of healthcare marketing at Google. But the Excedrin
contest shows that even highly regulated companies can safely engage
the YouTube audience.
blah, blah, blah
Parekh said there is evidence that the YouTube community is actively
looking for more interaction with healthcare companies, and that those
who stay away may be missing an opportunity.
'If you just search around YouTube, you see a lot of videos with people
giving medical advice or talking about how they take their medication,'
she said. 'People don't get a lot of time with their doctors these
days, so consumers are very interested in watching long-form health
videos" to fill that gap.'I am going to repeat that - Consumers are very interested in watching long-form health videos - and you can give them stuff to watch without spending a lot, if any!, money. LOVE IT, LOVE IT, LOVE IT! Read the whole thing if you want but the important stuff is above.
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Marketing Gold Stars
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 People who added the TomTom button to their website.
Laurie Saunders, ABC P&O, Orlando, Florida
Bill McLellan, P&O Care, St. Louis, MO
Alexander Lyons, Lyons P&O, Conway, SC
Anyone else? Email me, please! |
Think YOU should get a Marketing Gold Star?
Tell me why. Send me an email or call 860-967-4184
Sincerely,
Elizabeth Mansfield
Outsource Marketing Solutions, LLC
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O&P Marketing Newsletter Archives
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Outsource Marketing Solutions
Calendar of Events
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- January 28-31
ISPO
"Word of Mouse" Web Workshop
1/29 4 pm
Juan Dolio, Domican Republic
- March 4-7, 2009
AAOP
OPAF will be having First Bid
Atlanta, GA
March 9-10
ACA Lobby Day
Washington, DC
- April 22, 2009
"Customer Retention - That was easy!"
HME Expo and Conference
Baltimore, MD
- April 23-27, 2009
AALOS Annual Cruise.
This time to the Bahamas.
- June 19, 2009
Eloise Hope Mansfield graduates from Hall H.S.
- July 9-11, 2009
APOA Annual Meeting
Birmingham, AL
- July 28, 2009
Ronald F. Altman, CPO(e)
(My dad)
70th birthday party
- Sept 20-23, 2009
AOPA
Seattle, WA
- October 22-24, 2009
APOA Business Workshop
Bay Point Marriott
Panama City, FL
- January 24-27, 2010
PacRim
Maui, Hawaii
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Did you know email newsletters are a key component of your Inbound Marketing plan?
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Email marketing is the most cost-effective and quantifiable channels to communicate -whether it's
Marketing
Selling products and services
Disseminating info and updates
or
Streamlining ordering.
When used strategically, permission-based email marketing can
become your number one customer acquisition and retention tool, and provide demonstrable ROI.
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