OMS Mega Man
O&P Marketing Newsletter

Last minute gifts
December 2008

In This Issue
YouTube is for everyone.
Gold Stars
THEY are free, too!
Are you reaching out and touching?

Merry Christmas. Feliz Navidad. Happy Hanukkah.

If you've got some vacation time this week, I think you should give some serious thought to your YouTube plans for 2009.

NOVARTIS used YouTube for an Excedrin contest.

As of 3rd quarter 2008, NOVARTIS had, like, 31 billion dollars in sales.

So, YOU could have the same exposure as a 31 billion dollar pharmaceutical GIANT?!?!?!?

FOR FREE?!?!?!?!

What are you waiting for?
Free global advertising - it's a pretty big marketing gift!

If you YouTube scares you, you need a Social Marketing Consultant.  So, email you know who..

If there's someone you think needs to subscribe, go ahead andForward this email to a Friend

YouTube is for everyone.

"Highly regulated pharma companies have been reluctant to embrace such user-generated efforts because of their unpredictable nature, said Neha Parekh, head of healthcare marketing at Google. But the Excedrin contest shows that even highly regulated companies can safely engage the YouTube audience.

blah, blah, blah

Parekh said there is evidence that the YouTube community is actively looking for more interaction with healthcare companies, and that those who stay away may be missing an opportunity.

'If you just search around YouTube, you see a lot of videos with people giving medical advice or talking about how they take their medication,' she said. 'People don't get a lot of time with their doctors these days, so consumers are very interested in watching long-form health videos" to fill that gap.'

I am going to repeat that - Consumers are very interested in watching long-form health videos - and you can give them stuff to watch without spending a lot, if any!, money. LOVE IT, LOVE IT, LOVE IT!

Read the whole thing if you want but the important stuff is above.
Marketing Gold Stars

Golden_starPeople who added the TomTom button to their website.

Laurie Saunders, ABC P&O, Orlando, Florida

Bill McLellan, P&O Care, St. Louis, MO

Alexander Lyons, Lyons P&O, Conway, SC

Anyone else?
Email me, please!

Think YOU should get a Marketing Gold Star?
Tell me why.  Send me an email or call 860-967-4184


Elizabeth Mansfield
Outsource Marketing Solutions, LLC

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Calendar of Events
Click here to access a complete calendar with links and info.

  • January 28-31
    "Word of Mouse" Web Workshop
    1/29 4 pm
    Juan Dolio, Domican Republic

  • March 4-7, 2009
    OPAF will be having First Bid
    Atlanta, GA

  • March 9-10
    ACA Lobby Day
    Washington, DC

  • April 22, 2009
    "Customer Retention - That was easy!"
    HME Expo and Conference
    Baltimore, MD

  • April 23-27, 2009
    AALOS Annual Cruise.
    This time to the Bahamas.

  • June 19, 2009
    Eloise Hope Mansfield graduates from Hall H.S.

  • July 9-11, 2009
    APOA Annual Meeting
    Birmingham, AL

  • July 28, 2009
    Ronald F. Altman, CPO(e)
    (My dad)
    70th birthday party

  • Sept 20-23, 2009
    Seattle, WA

  • October 22-24, 2009
    APOA Business Workshop
    Bay Point Marriott
    Panama City, FL

  • January 24-27, 2010
    Maui, Hawaii
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