Greetings!
Okay people, not a lot of blah, blah, blah today.
Because you why read when you can watch THIS?!
(He really is the best boyfriend ever.)
Now, let's get down to business!
How about a Year End Marketing To Do List?
If there's someone you think needs to subscribe, go ahead and
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Year End To Do: Website
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Go to your website.
I AM NOT KIDDING. When was the last time you visited your own site?
First things first. Did you need to type in www. in order to be able to get there? If so, fix that! It's like so 2000.
Click on all your links. Fix/delete broken/dead links.
Take a look at the photos. Is that cute pedi patient now 27 years old and getting married? May be time for a new photo.
Testimonials. Update them. Seriously. It's time.
Products/Services. Do you have any new products and/or services that aren't listed on your site. Make a list and add them. How about stuff you don't do or sell anymore? Equally as important. Get them off there!!!
Directions. Are you using MapQuest or Google maps or some other mapping site to allow people to obtain their own directions to your location? That's sooooooooo old school.
Here's a better idea.
Why is it a better idea?
Portable GPS devices are the hottest Christmas gift for 2008...
Imagine visitors to your website could download your address, POI's or
route description onto their TomTom device and then navigate to you
with just a tap on the screen.
Maybe you want to help customers find their way to your office. (Who doesn't?!?!?)
All you have to do is create an 'Add to TomTom' button using one of the
3 simple wizards below that guides you through the whole process in a
matter of minutes.
When a visitor to your website clicks on the 'Add to TomTom' button,
within seconds your address will be
downloaded onto their TomTom device.
And that's all there is to it! What are you waiting for? Do it now.
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Year End To Do: Publicity
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As you're setting up your publicity calendar for 2009 remember these tips for writing and distributing press releases.
(1) Focus on the customer's needs, not your own,
(2) offer 'useful tips' which can do as well as 'hot news', and
(3)
include videos in your press releases.
If you can't/don't want to include video in the release, include the link to your YouTube channel or video!
READ MORE
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Just for fun. Kinda like presents.
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Milwaukee Bucks 4 pack of tickets plus food for $59.00
World Premiere of "The Brothers Kazmarov" in Chicago for $25.00
Choral Christmas Concert by the San Francisco Symphony tickets for $15.00
Disney on Ice in Cleveland tickets for $7.00
4 pack of tickets for Cirque du Soleil in Texas for $100.00
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Think YOU should get a Marketing Gold Star?
Tell me why. Send me an email or call 860-967-4184
Sincerely,
Elizabeth Mansfield
Outsource Marketing Solutions, LLC
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Outsource Marketing Solutions
Calendar of Events
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- December 14
BBE birthday
- January 28-31
ISPO
"Word of Mouse" Web Workshop
1/29 4 pm
Juan Dolio, Domican Republic
- March 4-7, 2009
AAOP
OPAF will be having First Bid
Atlanta, GA
March 9-10
ACA Lobby Day
Washington, DC
- April 22, 2009
"Customer Retention - That was easy!"
HME Expo and Conference
Baltimore, MD
- April 23-27, 2009
AALOS Annual Cruise.
This time to the Bahamas.
- June 19, 2009
Eloise Hope Mansfield graduates from Hall H.S.
- July 9-11, 2009
APOA Annual Meeting
Birmingham, AL
- July 28, 2009
Ronald F. Altman, CPO(e)
(My dad)
70th birthday party
- Sept 20-23, 2009
AOPA
Seattle, WA
- October 22-24, 2009
APOA Business Workshop
Bay Point Marriott
Panama City, FL
- January 24-27, 2010
PacRim
Maui, Hawaii
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Did you know email newsletters are a key component of your Inbound Marketing plan?
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Email marketing is the most cost-effective and quantifiable channels to communicate -whether it's
Marketing
Selling products and services
Disseminating info and updates
or
Streamlining ordering.
When used strategically, permission-based email marketing can
become your number one customer acquisition and retention tool, and provide demonstrable ROI.
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O&P Marketing Newsletter Archives
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