OMS Mega Man
O&P Marketing Newsletter

December 2008

In This Issue
Inbound Marketing
Angie's List Part Two
Marketing Gold Star
Key Component of Inbound Marketing
THEY are free, too!


Do you have testimonials on your website, blog, or in your email newsletter?

You should.

"Testimonials are critical to any website that's marketing or selling products or services," says Rick Sloboda of Webcopyplus. To make his point, he cites the Robert Cialdini book Influence: Science and Practice, which posits that "we determine what's correct by finding out what other people think is correct." Customers feel more comfortable if they believe that others have made the same choice.

Real people, please. Always attribute your testimonials to people with full names. "Donna M. just doesn't cut it, in fact, it diminishes your credibility on the already suspect Web."

Address common concerns of potential customers. Highlight one or two key qualities with each testimonial. While one praises the quality of your services, another might tout your exceptional dedication to quick turnarounds or customer service.

Proportion testimonials to the demographics of your audience. "Going after the average Joe?" asks Sloboda. "Quote average Joe. Is your market upscale? Showcase sophisticated people. Do women make up 90% of your target market? Then 9 out of 10 customers providing testimonials should be female."

Give customer acclaim a prominent position. Sloboda warns against burying testimonials on a dedicated page where no one will ever see them-instead, spread the wealth around, placing at least one on every page of your Web site.

The Po!nt: "What others say about you can carry much more weight than your own words," suggests Rick Sloboda. "Arm your website with your clients' words. It's a powerful and economical way to generate trust, credibility and sales."

If there's someone you think needs to subscribe, go ahead andForward this email to a Friend

Inbound Marketing:
It's What You Do In a Recession

Inbound vs Outbound

Inbound = Magnet

Outbound = Sledge Hammer

Inbound marketing in a recession.

Because it:

  2. Provides Better Targeting
    (Why you LOVE, LOVE, LOVE your email newsletter!!)

  3. It's An INVESTMENT, Not An Ongoing Expense
Inbound diagram
What's Inbound Marketing's secret?


"Eight years ago, when the dot-com bubble collapsed, the idea of a single man using great content, social media and search engine optimization to build a New Jersey liquor store into a $50-million-a-year business in the course of two years would have been absurd.

Yet that's exactly what Gary Vaynerchuk has done since he launched Wine Library TV in 2006.

This is the power of Inbound Marketing.

With the tools that have become mainstream over the last two to three years, the scale of any business can be unlimited. If you have a great product and the skills to communicate with your customers, you can compete with the biggest advertising budgets.

That is exciting, and for small businesses it's empowering."

There was an entire Inbound Marketing Summit in September.

Click here to get all the info, watch the videos, learn more.

Angie's List Part Two
Did you read last week's newsletter about Angie's List and O&P?

No? Click here.

Yes?  You can get 25.00 off if you're interested in joining (and seeing what/if people have to say about your business!) Click here

Marketing Gold Star
Inbound Marketers.

Anatomical Concepts, Inc.
Have you joined their mailing list?

Heritage Medical Corp.
YouTube Channel

Ortho Pro Associates
Email newsletter archives

Mobile Limb and Brace

Outsource Marketing Solutions (yes, me)
Facebook group for AskElizabeth

Advanced Arm Dynamics

Tidwell's Orthotics
Think YOU should get a Marketing Gold Star?
Tell me why.  Send me an email or call 860-967-4184


Elizabeth Mansfield
Outsource Marketing Solutions, LLC

Going Green for the Holidays!

As you prepare to send your holiday greetings, the Amputee Coalition of America offers a simple and elegant alternative to traditional paper holiday cards.

With these new, easy-to-use electronic greeting cards (e-cards), you can replace paper holiday cards with sophisticated, more environmentally friendly eCards and SAVE yourself time and postage.

ACA e-cards
Outsource Marketing Solutions
Calendar of Events
Click here to access a complete calendar with links and info.

  • December 14
    BBE birthday

  • January 28-31
    "Word of Mouse" Web Workshop
    1/29 4 pm
    Juan Dolio, Domican Republic

  • March 4-7, 2009
    OPAF will be having First Bid
    Atlanta, GA

  • March 9-10
    ACA Lobby Day
    Washington, DC

  • April 21-23, 2009
    "Customer Retention - That was easy!"
    HME Expo and Conference
    Baltimore, MD

  • April 23-27, 2009
    AALOS Annual Cruise.
    This time to the Bahamas.

  • June 19, 2009
    Eloise Hope Mansfield graduates from Hall H.S.

  • July 28, 2009
    Ronald F. Altman, CPO(e)
    (My dad)
    70th birthday party

  • Sept 20-23, 2009
    Seattle, WA

  • January 24-27, 2010
    Maui, Hawaii
Forward to a Friend 
Did you know email newsletters are a key component of your Inbound Marketing plan?
Email marketing is the most cost-effective and quantifiable channels to communicate -whether it's


Selling products and services

Disseminating info and updates


Streamlining ordering.

When used strategically, permission-based email marketing can become your number one customer acquisition and retention tool, and provide demonstrable ROI.

If you don't have marketing money to burn, CLICK HERE.
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