Do you have testimonials on your website, blog, or in your email newsletter?
"Testimonials are critical to any website that's marketing or selling products or services," says Rick Sloboda of Webcopyplus. To make his point, he cites the Robert Cialdini book Influence: Science and Practice,
which posits that "we determine what's correct by finding out what
other people think is correct." Customers feel more comfortable if they
believe that others have made the same choice.
Real people, please. Always
attribute your testimonials to people with full names. "Donna M. just
doesn't cut it, in fact, it diminishes your credibility on
the already suspect Web."
Address common concerns of potential customers.
Highlight one or two key qualities with each testimonial. While one
praises the quality of your services, another might tout your
exceptional dedication to quick turnarounds or customer service.
Proportion testimonials to the demographics of your audience.
"Going after the average Joe?" asks Sloboda. "Quote average Joe. Is
your market upscale? Showcase sophisticated people. Do women make up
90% of your target market? Then 9 out of 10 customers providing testimonials should be female."
Give customer acclaim a prominent position.
Sloboda warns against burying testimonials on a dedicated page where no
one will ever see them-instead, spread the wealth around, placing at
least one on every page of your Web site.
"What others say about you can carry much more weight than your own
words," suggests Rick Sloboda. "Arm your website with your clients'
words. It's a powerful and economical way to generate trust,
credibility and sales."
If there's someone you think needs to subscribe, go ahead and
It's What You Do In a Recession
Inbound vs Outbound
Inbound = Magnet
Outbound = Sledge Hammer
Inbound marketing in a recession.
- COSTS LESS
- Provides Better Targeting
(Why you LOVE, LOVE, LOVE your email newsletter!!)
- It's An INVESTMENT, Not An Ongoing Expense
What's Inbound Marketing's secret?
"Eight years ago, when the dot-com bubble collapsed, the idea of a
single man using great content, social media and search engine
optimization to build a New Jersey liquor store into a
$50-million-a-year business in the course of two years would have been
Yet that's exactly what Gary Vaynerchuk has done since he launched Wine Library TV in 2006.
This is the power of Inbound Marketing.
the tools that have become mainstream over the last two to three years,
the scale of any business can be unlimited. If you have a great product
and the skills to communicate with your customers, you can compete with
the biggest advertising budgets.
That is exciting, and for small businesses it's empowering."
There was an entire Inbound Marketing Summit in September.
Click here to get all the info, watch the videos, learn more.
|Angie's List Part Two
|Marketing Gold Star
Heritage Medical Corp.
Ortho Pro Associates
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|Going Green for the Holidays!
As you prepare to send your holiday greetings, the Amputee Coalition of America
offers a simple and elegant alternative to traditional paper holiday
With these new, easy-to-use electronic greeting cards (e-cards),
you can replace paper holiday cards with sophisticated, more
environmentally friendly eCards and SAVE yourself time and postage.
|Outsource Marketing Solutions
Calendar of Events
- December 14
- January 28-31
"Word of Mouse" Web Workshop
1/29 4 pm
Juan Dolio, Domican Republic
- March 4-7, 2009
OPAF will be having First Bid
March 9-10ACA Lobby Day
- April 21-23, 2009
"Customer Retention - That was easy!"
HME Expo and Conference
- April 23-27, 2009
AALOS Annual Cruise.
This time to the Bahamas.
- June 19, 2009
Eloise Hope Mansfield graduates from Hall H.S.
- July 28, 2009
Ronald F. Altman, CPO(e)
70th birthday party
- Sept 20-23, 2009
- January 24-27, 2010
|Did you know email newsletters are a key component of your Inbound Marketing plan?
Email marketing is the most cost-effective and quantifiable channels to communicate -whether it's
Selling products and services
Disseminating info and updates
When used strategically, permission-based email marketing can
become your number one customer acquisition and retention tool, and provide demonstrable ROI.
|O&P Marketing Newsletter Archives