OMS Mega Man
O&P Marketing Newsletter

Word of Mouth
November 2008

In This Issue
Angie's List
Just an FYI worth 10,000 dollars
Marketing Gold Star
THEY are free, too!
If You Don't Toot Your Own Horn, Who Will?

Happy Thanksgiving!

Thursday (Thanksgiving) at 9 pm EST - CNN Heroes: An All Star Tribute is airing.  Some of you might recognize one of the heroes.
(If you don't know, scroll down.)

To all my fellow Facebookers.  Thanks for all the very sweet birthday wishes! You inspired me to form the AskElizabeth Facebook group for people interested in O&P marketing. 

Want to join? Just go to Facebook and search for AskElizabeth.

If there's someone you think needs to subscribe, go ahead andForward this email to a Friend

Angie's List Adds Categories
Orthotists and Prosthetists are you on the list?
Are you on Angie's List? 

Your company (or you!) might be and you might not even know it.

Did you know?
O&P is listed on Angie's List under the category
Medical Retailer - Prosthetics & Orthotics.

Not familiar with Angie's List - or you think it's just for contractors? Think again!

Here's an article from  DallasNews Online

The doctor is in. For North Texans needing a doctor, an online ratings list is now available.

Angie's List recently added about 70 categories of Dallas-Fort Worth-area doctors, dentists and insurers to its expanding service that also includes household services, says Cheryl Reed, director of communications with Angie's List.

New medical categories include primary-care physicians, dentists, family and internal practitioners, labs, pain management, kidney care, sports medicine, urology, dermatology, orthotics, radiology and more, she says.

More than 650,000 nationwide members rate nearly 350 categories, from pediatricians to plumbers, on price, quality, responsiveness, punctuality and professionalism.

Members pay $47 for one year or $5.95 monthly with a $10 sign-up fee. Nearly 18,000 Dallasites have signed up.

And as more members submit their reports, the categories keep growing.

The service had a grassroots beginning when Harvard MBA Angie Hicks canvassed her Columbus, Ohio, neighborhood in the mid-'90s for input on area services.

Since then, Angie's List has earned spots several times on Inc. magazine's Inc. 500 list as one of the fastest-growing privately held companies in the nation.

"Keys to Finding the Right Physician" article from Martha Stewart Living.

Just an FYI - worth Ten Thousand Dollars
The Orthotic and Prosthetic Education and Research Foundation has announced a deadline extension for nominations for the Tamarack Prize for Outstanding Contribution to Orthotic Science and Practice.

The extended deadline is Friday, December 12, 2008.

The Tamarack Prize will include a $10,000 unrestricted cash award in recognition of the recipient's contributions to science and dedication to improving orthotic clinical care.

Marketing Gold Star
David Puckett, CPO.
We are still fielding the enormous amount of phone calls, emails and letters of interest that we have received since the CNN story broke."

CNN Heroes, anyone?
He'll be on TV.
Thanksgiving night at 9 pm EST.

I think it might actually be a Marketing Platinum Star. 
Think YOU should get a Marketing Gold Star?
Tell me why.  Send me an email or call 860-967-4184


Elizabeth Mansfield
Outsource Marketing Solutions, LLC

Going Green for Thanksgiving

Organic, pastured, and heritage turkeys raised by US family farms.

Heritage Turkey Foundation
Outsource Marketing Solutions
Calendar of Events
Click here to access a complete calendar with links and info.

Forward to a Friend 
O&P Marketing Newsletter Archives
Missed an issue?
No worries.
Click here.
If You Don't Toot Your Own Horn, Who Will?
Email marketing is the most cost-effective and quantifiable channels to communicate -whether it's


Selling products and services

Disseminating info and updates


Streamlining ordering.

When used strategically, permission-based email marketing can become your number one customer acquisition and retention tool, and provide demonstrable ROI.

If you don't have marketing money to burn, CLICK HERE.