INTAgLIO Business Solutions

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In This Issue
Tips for Selling in a Down Economy
Two Provocative Questions
Upgrade Your Sales Process
INTAgLIO in the News
Tips for Selling in a Down Economy
Selling in a down economy
Earn the sale by repeatedly demonstrating value and authority.  Read The Law of the Little Shovel by Seth Godin.

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How Would You Answer These Two Provocative Questions?
Unanswered questions
What's the opportunity loss due to not receiving high quality referrals and introductions from completely satisfied customers? 
 
What inefficiencies exist because you don't own a high market share of physical and virtual neighborhoods?
The Marketing Imprint        July 2009
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The Marketing Imprint is designed to provide concise, relevant and timely information about proven methodologies for marketing, sales and customer support for people who choose to receive our communications.

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Upgrade Your Sales Process Authoring Services

Writing Proficiency is a Differentiator

The Challenge
Everyone who corresponds with customers, prospects and partners must apply excellent writing skills in order to reduce the length of the sales cycle and improve the close rate.
 
The Solution
  1. Before creating you must plan your objective, audience and message for every letter, email, proposal, press release and social media posting
  2. Include a powerful subject line that captures interest
  3. Insert bold headlines for every paragraph. Time constrained people will save your information for later.
  4. "You oriented" benefit statements encourage logical next steps.
 
The Results
Sales people will have confidence writing to customer or prospect senior management. Responsiveness will improve and there will be fewer requests for clarification.
Company NewsINTAgLIO In The News

Marketing Readiness Workshop facilitated by INTAgLIO in your company conference room.
 

INTAgLIO Introduces Neighborhood Marketing Services
John BernardiThanks for reading the Marketing Imprint.  Let's spend an hour discussing these concepts at no charge.

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About INTAgLIO Business Solutions

For business owners who want to be known for well-balanced profitable growth, completely satisfied customers and employee development, INTAgLIO is their catalyst for making something purposefully better or introducing something totally new.  INTAgLIO solutions are simple, inexpensive and easy to implement.  Clients integrate sustainable results by penetrating new markets, launching new products or services or optimizing their current portfolio of products, services and markets.  Through excellent marketing and technology perspectives, authoring skills, and business planning competencies, INTAgLIO has a reputation for being a quick study that over delivers on its promises.
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