"Marketing Readiness" Workshop for Small
and Mid-size Companies
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Attendees Learn to Invest Marketing Dollars Only
When Ready -
This two and one-half hour workshop will help attendees to identify the essential
ingredients for their individual marketing environment. This will prepare them to make
prioritized decisions for closing marketing gaps, which sets the stage for establishing realistic goals.
"Marketing-ready companies turn marketing into a strategic
asset", stated John Bernardi, INTAgLIO's Owner. "They are
persistent, steady, patient investors of time and money. They understand that an excellent customer
experience is the only differentiator. They
implement a consistent strategy, but appreciate the need to do things
differently in order to reach the next plateau. They leverage competencies, competitive
advantages, brand identity and touch points.
They balance campaign execution and selling."
This facilitated workshop is available for individual companies
or during a professional association event. 
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