About The Town Cryer
Most of you remember us as a printed newspaper that reported on the weekly live music listings and whats happening in the entertainment scene. As you may be aware, we stopped printing in 2008 but continue to send e-news on what's happening in the entertainment circle keeping you in the loop.
Located in St. John's, Newfoundland, the Town Cryer has a list of over 25,000 subscribers who receive e-news about what's happening in St. John's and around the province so we can e-market your message with great success.
E-marketing gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalized marketing. For additional info on this, scroll down to read more about our services.
Feel free to call any of our clients (samples located in the right hand column) to see how this service worked for them.
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Stay in Touch. Stay Connected
And they'll think of you first.
 Today it's all about staying in touch with your customers. Communicating with them regularly. Reminding them of your value. And setting yourself apart from the "big guys." It's how you drive repeat business...get more referrals...and boost your business success.
Build customer loyalty with Email Marketing.
Imagine your customers looking forward to messages from you. Email marketing does that...and more. It's the perfect fit for a small business like yours. It doesn't cost much. It doesn't take alot of time. And it's effective. Over 500,000 small businesses, nonprofits and organizations are now using Email Marketing to stay in touch and stay connected - with their customers.
From engaging email newsletters...to money saving email promotions...to inviting email cards, they're discovering that email communications get customers to take action...and think of their business first.Get the help you need - call now take advantage of our E-Marketing List or let us teach you how to start your own.
A great e-mail campaign takes the same careful planning as a website does. While it may seem tempting to just slap an e-mail together and send it, one will quickly learn that's probably not the best choice. The Town Cryer can provide you with easy-to-use technology, great reporting, and flexible consulting services to launch, manage, and improve your e-mail marketing program.
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 Benefits of E-Marketing
- Global reach - a website can reach anyone in the world who has Internet access. This allows you to find new markets and compete globally for only a small investment.
- Lower cost - a properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods and drive traffic to your website.
- Trackable, measurable results - marketing by email or banner advertising makes it easier to establish how effective your campaign has been. You can obtain detailed information about customers' responses to your advertising.
- 24-hour marketing - with a website your customers can find out about your products even if your office is closed.
- Personalization - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
- One-to-one marketing - e-marketing lets you reach people who want to know about your products and services instantly. For example, many people take mobile phones and PDAs wherever they go. Combine this with the personalised aspect of e-marketing, and you can create very powerful, targeted campaigns.
- Better conversion rate - if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, post a letter or go to a shop, e-marketing is seamless.
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Our Services
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Broadcast your message to our 25,0000 subscribers
Like a radio broadcast, an e-mail broadcast is a one-way communication where information is sent via e-mail.
Take the worry out of getting the word out about your product, service or event. Our subscriber lists have been developed over a number of years from the Town Cryer sending e-news to subscribers that want to stay in the know regarding what's happening.
We act as our client's virtual media department.
We let you do what you do best, and we'll take care of the rest.
Our Services include:
The Town Cryer will design and set-up your electronic e-newsletter including content with link to your own website. While our subscriber database currently holds 25,000 emails in Newfoundland and Labrador, we log the amount of opens and forwards...as at the top of each e-newsletter, we remind people to "Please pass this along to anyone you think might be interested".
We have seen subscribers pass it on to as many as 50 additional friends. We'll also send you a link to your e-newsletter that you can post on your own website.
Media Coverage:
Our list includes over 200 local emails to media contacts covering radio, print, television and online event calendars to ensure maximum exposure for you. Writers are always looking for idea's for editorial and we keep them in the know about what's goin on...i.e. The Telegram, Current, NTV, Out of The Fog, CBC Weekend AM, Radio Noon and On the Go, Coast 101.1, MUN Radio, The Scope, Herald and the City of St. John's online calendar.
Local Organizations & Associations:
Our list also includes key industry leaders in a large number of organizations to help you get the word out. i.e. Association for New Canadians, MUN Cinema, St. John's Native Friendship Centre, African and Canadian Association of NL & Lab Newfoundland & Labrador Sexual Assault Crisis & Prevention Centre, Provincial Advisory Council on the Status of Women in NL, OXFAM, West End Baptist Church, Hindu Temple, the Georgetown Neighbourhood, etc., just to name a few.
Many times they send forward info to their members about what's happening giving you even more coverage.
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Pricing:
As you can see, we've got you covered. Cost for this service is $400.00 a send. Discounts are available for campaigns (10% off for 2 sends, 15% off for 3 sends). If this is something that interests you, please email The Town Cryer with your name and contact info and someone will call you. We take Master Card, Visa and Amex.
Your email campaign can be scheduled at that time. At your earliest convenience, please send along photos, a copy of your poster, your ad, the text, schedule of performances, etc. so we can start putting together your very own E-Newsletter.
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Broadcast your own Campaign to your subscribers;
We'll show you how to grow your own e-list and create successful campaigns.
We also provide E-Marketing consulting to help you create your own campaigns and build your own list. You will learn how to;
- Build, manage, and secure your own email marketing contacts
- Send email marketing communications and be confident they'll get delivered
- Get results fast with instant tracking and reporting
- Extend the life of your email marketing with Email Archive
- Access a stock image gallery of 3400 pictures
- Get help every step of the way with coaching & support
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Save 20%
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You can save money by booking a campaign. Campaigns can vary in length from 4 - 12 sends and more. Find out how you can save when booking a campaign.
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Click the links below
to view sample
E-Newsletters
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