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JackDermody dot com Newsletter

PERSONALITY MATTERS

In This Issue
Trust Your Bank?
Hard-to-Trust Commercial
What Color is Santa Claus?
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Greetings!

 

Trusting banks? Believing in Santa Claus? Yes, we deal with all of that in this issue? Enjoy.

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Regaining Trust From Greens

 

Show me. I'm from Siam.

 

 

On a recent Sunday news program, a guest insisted the #1 New Year's resolution for big business in America is to rebuild trust with the customers.

 

This week, we consider 15 questions Green customers need answers to for real trust to even begin to emerge. Note that many of these questions of the Green rational are about expertise, leadership, knowledge, competence, i.e., the very big picture. To narrow the focus, these are questions that your local branch of a national bank might want to respond to.

  1. Do your investment managers have a successful track record? Prove it.
  2. What actual value do I receive for the fees you charge?
  3. How good and how cutting-edge are the resources you offer me?
  4. What specific advantages do you have over a local credit union that charges me zero fees and offers very low interest rates?
  5. Do you have a vast array of intelligent choices of banking services?
  6. What criteria of business integrity, accuracy, efficiency, and consistency describe your home loans?
  7. Do you have a reputation for solving problems at all levels? Identity theft? Email fraud? Credit card theft?
  8. How easily can I communicate with a knowledgeable banker when time and deadlines matter?
  9. How open are you to negotiation?

10.When the bank errs, how quickly and efficiently are the mistakes overcome in the eyes of the customer?

11.How timely and thoroughly does your internal fraud unit work - in regard to employees at all levels?

12.How well trained are your employees? Do I get the same outstanding, competent service in Walla-Walla that I do in New York?

13.How does the bank rate in the community? Best to work for? Part of enlightened industrial alliances? Small-business friendly? Wonderful to small account holders?

14.If your biggest investors and smallest account holders took a vote in the same room, how highly would they rate you for meeting expectations?

15.What standards of excellence have you upheld during this entire economic crisis and what plans are in place to ensure trustworthiness in the very distant future?

 

 

 

A Bank Commercial That is Hard to Trust
 
Alliance Bank & Trust - Your Community Bank
Alliance Bank & Trust - Your Community Bank

It is hard to conceive why anyone would trust the bank described in the commercial above from YouTube.

1)  Blue people might like the appeal to friendliness and local neighborhoods, but there is nothing to distinguish their personal style from any other business. What are examples of unique personal service?

2) Gold people appreciate the bank as anchored in an "important" region of "the Carolinas,"  but they see no proof of integrity, longevity, strength, or track record. What respectible organizations and people now use the bank?

3) Green folks are likely appalled by the complete lack of information regarding size, competiveness, statistical reliability, efficiency, and general banking expertise. Where are the reports and data to analyze?

4) Oranges see no challenge, no high energy, no competiveness, and certainly no interesting options they can sink their teeth into. Why should an Orange bother to go there?

 

 

 

What Color is Santa Claus?

   
Colors Santa _____ ?

 

 

Years ago, I used to ask my workshop audiences what Color they guessed Santa is? In short order, everyone agreed that he is a Renaissance Man - an equal blend of all four Colors.

He's Gold at the very least because, well, he makes a list and checks it twice.

He's Blue because a Blue would likely invite endless lines of children to sit on his lap.

Only an Orange would concoct a transportation system consisting of a sleigh and eight tiny reindeer.

And let's face it, delivering presents down chimneys to all of the world's children in a single night would require a Green's scientific talents and competence.

Happy holidays, everybody!

 

This really is YOUR newsletter. I like sharing stuff more than selling stuff. Send your stories and comments, please, to [email protected].

 

Sincerely,

 


Jack Dermody
JackDermody dot com

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