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The Ideal Communicator May 2010
Welcome Message
Suzannah           
Summer has come early in Montreal (30+ degrees celcius over the past few days!), but no one seems to be slowing down just yet. Many thanks to those of you who sent speaker videos to be reviewed for this newsletter. This month's suggested video comes from Cathleen, who was blown away by the impactful speaking style of Eve Ensler - despite the fact that this speaker is sitting down for the majority of her talk. It's an interesting technique, and we'll look at how it works (or doesn't).  
 
Let's connect in the social media world! Last month I inauguarated my brand new YouTube channel and blog. I'd love to hear from you on Twitter and on LinkedIn too, and your comments are more than welcome on the blog. I hope to hear from you!   
 
Other tidbits to take a look at this month include the attempt to release my inner geek by giving a workshop entitled Public Speaking 1.0.  the Geek Girls of Montreal. And check out Speakers Gold if you want to get paid for speaking - and to get more information on an upcoming amateur speaker contest.
 
And finally, you're sure to enjoy this month's "You've Got To See This!" video, a heartwarming tear-jerker that will leave you feeling all warm and fuzzy inside. 
 
As always, I look forward to hearing from you! Feel free to email me with your feedback, opinions, or if you just want to tell me about some of your public speaking successes!
 
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"Suzannah provided useful insight to each of our presenters in preparation for a large national pharma sales meeting. Even the most experienced executives were made aware of useful ways to improve their stage presence and delivery of complicated material."

 

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BREAKING THE "RULES" OF PUBLIC SPEAKING
This 20-minute speech was forwarded to me by a very valued reader, who prefaced it with a simple "Wow! Check this!" And what I saw did not disappoint. Eve Ensler is known as the original creator of the Vagina Monologues and V-Day, a movement to stop violence against women and girls, which has so far raised $70 million to prevent violence and protect abused women. And after watching this video, now we can also get to know her as a passionate, intense speaker with a somewhat unconventional speaking style.
Eve Ensler
I'm going to assume that for many of the astute readers of this newsletter, you likely remarked on the same two issues that I did within the first minute of the speech: First, she's sitting. Second, she's got notes in her lap, which she refers to fairly often in the first 2 minutes, then minimally for the rest of the speech. This breaks some of the public speaking "rules" that we're so familiar with: Stand up and move around, and don't use notes (especially large papers stapled together). But what was also evident in the first minute of her speech was an intensity that caught my attention immediately, and made me want to hear more.  
Are Speaking "Rules" Really Rules?
So let's talk about this. She's sitting. She's using notes. She's waving her notes around. How does that sit with you?
I've always contended that public speaking is not a black-and-white topic. Most of us have seen the "How to" lists and know the "right" and "wrong" things to do when giving a presentation or speech. Ultimately, however, what really counts is what your audience gets from the speech. Yes, it's about content. It's about delivery. It's about audience engagement. But HOW you choose to get your point across using these 3 requirements is certainly open to interpretation.  
After watching so many speakers over the years, I've come to realize that good speeches do not always follow the rules, and some speakers simply have a more 'unconventional' style which doesn't necessarily detract from them or their message.  We saw this a few months ago with the fascinating speech by Sir Ken Robinson, who stood in one place throughout his speech, with minimal movement. Eve Ensler has a huge stage to work with, but chooses instead to stay seated. She uses notes, which most speakers at TED don't do. Is that wrong? Or does the fact that she gets her point across clearly and powerfully make up for these transgressions?
The Power Behind the Speech
Once we get over the feeling of "why won't she stand up?" and "what's with the notes?" we can look at some of the reasons why this speech is so powerful.
1.   Stories, stories, stories. At about the 10-minute mark, the speech is composed almost entirely of stories. Fascinating, heart-wrenching, inspiring, sad, uplifting stories.
2.   How she tells the stories. What I liked about how she told the stories was that she didn't get overly emotional in order to make her point. I once told a sad-yet-uplifting story in a speech contest, and after coming in 2nd place, one of the judges approached me to say that I should have tried to shed a tear, or "put" a lump in my throat to make it more emotional. Which would have been terribly insincere. Eve goes through these stories with great speed and energy, letting them sink in but without becoming too heavy, dramatic or depressing. However, I can equally understand how some viewers may feel that she *should* have been more emotional and less matter-of-fact in telling these stories, especially given the very difficult subject matter. That's the paradox of public speaking - what moves one person may not move another.
3.   She leans forward, toward the audience, when making a point. So subtle, yet so effective.
4.   Not afraid to show her feelings. When talking about the successes of her anti-violence movement, she shows great excitement. She doesn't downplay her happiness or her pride in the accomplishments that she speaks of. 
5.   The all-important call-to-action: In speaking about how women are brought up only "to please," she asks everyone in the audience to "change the verb from 'to please' to educate, empower, etc."
 
Speech Ending -- the Monologue Performance
 
She shakes up the end of the speech with a dramatic monologue. It certainly added colour to the speech, and it was nice to see her finally stand up, move around and let off the energy that must have been building inside her during her time on stage. However, I think the power of her speech lay in the content. The performance was simply an entertaining way to end the speech - although not quite as impactful.  
 
The "gray" areas: What do YOU think?
 
1.   Did it bother you that she was sitting down and holding her notes throughout the speech?
2.  When discussing the very heavy subject matter of being beaten by her father and the details of violence done to women, should she have tried to deliver it with more "appropriate" emotions?
3.   Was the monologue performance necessary?
 
Please leave your thoughts and comments here.
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Speakers Gold gives the best advice in her newsletter as well as advanced marketing tips for speakers.  Sign up at www.speakersgold.com. Or email [email protected] directly to find out more about her annual nation-wide talent show for amateur speakers. 
 
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The Entrepreneur Support Network 
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YOU'VE GOT TO SEE THIS! 
Nothing to do with public speaking...but everything to do with putting a smile on your face!
 
Christian the lion2If you've never seen this 2.5 minute video  before, you're in for a treat! Touching, uplifting, and absolutely magnificent. Tissues may be required (at least they are for me, every time I watch this).