|
|
As you strolled into work today, you probably noticed that temperatures are beginning to rise and spring is in the air.
However, if you have the misfortune of living in an area where the groundhog's predictions are ringing true, then shoveling parking lots and walkways is still part of the daily routine. If you live in the Southeast you may have been lulled to sleep by the mild weather predicted by our possum (see the February Newsletter). Whatever the case, the buzz of spring bowling leagues heating up has certainly clued you in that spring has almost sprung!
Public Service Announcement: Daylight Savings Time begins March 11. Be sure to set your clocks ahead by one hour unless you are in Arizona, Hawaii, American Samoa, Guam, Puerto Rico, the Virgin Islands, or most of the Eastern Time Zone portion of Indiana.
|
|
Lá Fhéile Pádraig Sona Duit
 ...Or Happy St. Patrick's Day!
Saturday, March 17
We don't usually begin our monthly newsletters with upcoming holidays, but this month we are making an exception.
St. Patrick's Day isn't just a day of celebrating Irish and Irish American culture by drinking copious amounts of alcohol. Thankfully, however, many people see it that way, which makes it one of biggest, gift-wrapped presents of the year for the service industry.
Below are a couple more reasons why I believe that cash registers should be ringing like church bells this St. Patrick's day, even if you don't sell alcohol.
- Everyone will be celebrating - I know what you are thinking. "Bob, everyone already celebrates St. Patrick's Day". I disagree. Most people observe St. Patrick's Day. In the last 10 years, St. Patrick's Day has fallen on a work day all but three times. Therefore, true celebration of the unofficial holiday has been reserved for those classified as "other-than gainfully employed" or "soon-to-be other than gainfully employed". Those of
us you who use the holiday as an excuse to pinch colleagues who are green-averse, while mindfully avoiding HR, are merely observers. To sum it up, find a way to attract families to your family establishment.
- Your bowling center has built-in entertainment - Every other establishment near you is going to try to do something to set themselves apart from the others, but I guarantee you that none of them will be able to convert into a bowling center before the 17th.
Use this to your advantage and you'll be deciding which door prize to give to the best-dressed leprechaun while everyone else is looking for the next-best karaoke guy with 10 different versions of Danny Boy!
With a wee bit of planning, and the use of your websites and centers to spread the word, you won't need the Luck O' the Irish to see more green this St. Patrick's Day!
|
March Madness
 Now that I've gotten you pumped up for St. Patrick's Day, I wanted to briefly talk about the March event that has the potential to blow it out of the water - March Madness.
I say "briefly" because it would be impossible for me to summarize all of the doctrine included in the religion that is NCAA Basketball in March. If you don't know what March Madness is, here are some statistics that might help you wrap your head around the scope and breadth of this phenomenon:
- In 2009 only the NFL playoffs received more sports-related advertising revenue.
- According to some estimates, the NCAA tournament accounts for as much as $7 billion annually in illegal gambling. The Nevada Gambling Commission said between $80 and $90 million each year is bet on the tournament at the state's licensed sports books.
- According to one disputed study, March Madness cost U.S. businesses $1.8 billion in lost productivity in 2009.
- A three-year study at Duke found that article viewership at 78 research libraries dropped by 6 percent during the first week of the NCAA tournament.
As you can see, because of the sheer magnitude of March Madness, it would be naive to assume that it won't affect your business. Below are a few bullet points that can be a starting point as you dive into March Madness. I highly encourage you to make Google your friend this month.
- National Bracket Day is March 12. If you don't know what that is, Google it, but don't get too caught up in it. Entire books have been written about the subject. The goal is to figure out how you can use it to drive your business.
- March Madness ends on April 2. There are three full weeks of Madness. Be creative.
- Follow college basketball for the next month even if you don't like basketball! Find out who the locals are pulling for. Find out which team in the tournament is nearest to your geographic location (rule doesn't apply to those of you in North Carolina).
- Make Google your friend. I know that I have already said it but it is important enough to say it again. Find out what others have done that has and hasn't worked.
|
 
Bowling Center Insurance and Brown & Brown are now offering group health insurance plans for your full and part-time employees through Transamerica Benefits!
The Brown & Brown / Transamerica AdvantageGroup Limited Benefit Hospital Indemnity Insurance- No obligation for employer to contribute
- All Pre-Existing conditions covered
- Only 5 participants needed to get started, with no minimum participation requirement
- Both full and part-time employees can participate
For more information please contact: Bob Langley - toll free 1-800-234-0661 x145 blangley@bbsouthcarolina.com |
|
About This Newsletter
You are receiving this newsletter, because the relationship that we have with you is an important part of our business. We are not successful unless you are successful. We know that the key to a successful relationship is communication. Understanding that there can never be too much communication in a relationship, we intend to use this newsletter as an additional line between you and us.
The information provided in this newsletter is intended to help you to maintain and grow your business, help you to stay up to date with current trends in your industry, as well as provide effective marketing tips to help you reach your customers.
We want a successful relationship with you! This is one more service that we wanted to provide to make it the best that it can be.
|
|
|
|
|
People...and the relationships that they form, are our strength. Our reputation has been built on a solid foundation of people dedicated to providing the highest degree of service.
You will be meeting the staff in the next few months. Be sure to tune in!
Please forward this to anyone you know who might find the information helpful. |
|
Disclaimer
Material contained within the this Newsletter is intended for general informational purposes only and is not intended as professional counsel or advice, and is not to be used as such. The contents of this Newsletter may not be comprehensive or up-to-date and we make no representation as to the accuracy, completeness, timeliness, merchantability or fitness for a specific purpose of the information provided in this newsletter. Brown & Brown of South Carolina, Inc. d/b/a Bowling Center Insurance assumes no liability whatsoever for any action taken in reliance on the information contained in this Newsletter, or for direct or indirect damages resulting from use of this Newsletter or its content. Any unauthorized use of material contained herein is at the user's own risk. Some of the links made available to you through this Newsletter will take you to websites not under the purview of or affiliated with Bowling Center Insurance and Bowling Center Insurance does not control or endorse such websites or their content. These links are being provided to you only as a convenience, and your access to these websites is done at your own risk and we disclaim any liability for the accuracy of content, validity of systems, effectiveness of tools or technologies, or adherence to privacy, security, accessibility, or other policies of such websites. |
|
|
|
