If you weren't able, or simply forgot, to participate in
Earth Hour on March 27th, redemption will come knocking on your door
April 22, 2010. Earth Day, celebrating its 40th anniversary this
year (now how many of you actually knew that?), frequently gets overlooked by
those not enrolled in elementary or secondary school. While it is vital for our
youth to recognize the importance of addressing the mounting problems with our
planet's environment and ultimate survival, their plight should not be a
solitary one. The ailing of our planet is not somebody else's problem, it's all
of ours. Canadians from all walks of life need to be engaged and partake in the
continuing battle to heal Mother Earth. More can and must be done by a
generation of people too 'busy' to care. And the idiom of casting stones in my
glass house, soaring atop my high-horse or some ivory tower, is not lost on me.
To help offset the carbon cost of producing this article, I will be donating
$25 to Tree
Canada[i]. Here
are some inexpensive things that you, and the business or organization you work
for, can do to help celebrate the importance of Earth Day, not just on the 22nd
of April, but all year round.
1) A scavenger hunt: Incandescent
light bulbs have gone the way of the horse and buggy. They are on their way out
and for good reason. These energy zappers not only use more wattage than their
fluorescent cousins, they last a fraction of the lifespan. So not only do you
save money by switching, our landfills get a breather too. In an effort to
reduce their carbon footprint, Australia has banned the sale of incandescent
bulbs and is expecting to see an 800,000-tonne reduction in their carbon emissions
within the next five years. Canada will be following suit in 2012.
Here's how you can get a head start. Organize an
incandescent light bulb scavenger hunt for your place of business or at home.
Divide participants into teams as you see fit. Find a common area to start the
contest and make sure you give each group more than enough replacement fluorescent
light bulbs (get them to do the replacement work). Extras can be stored for
future use. Let the groups have at it and the group that brings back the most
incandescent light bulbs wins. Prizes are of course at your discretion but our
winning group is going to get an hour off to go out and enjoy the fresh air.
Now what is to be done with the old relic bulbs?
Unfortunately, there is no environmentally friendly way of disposing of them.
The best solution is to use them until they burn out. Not everyone has
completely switched over to the new super bulbs so finding them a new home
shouldn't be too difficult.
2) Go back to school:
At least for a day. As a former teacher for nine years, I know how
important Earth Day is and how teachers integrate it into the curriculum.
Activities like yard clean ups and litter less lunches are commonplace. The
media surrounding these events is usually quite extensive (hint hint). Have a
representative from your workplace call the local schools and see what each has
planned for the day. Volunteer your services to help pitch in and send over a
crew of employees to help out. Schools are always looking for volunteers and
the PR upside is tremendous. In addition, you will be setting a wonderful
example for the students who, I can attest, often feel that these types of
events have no value or practicality in the 'real' world. You'll be glad you
did.
3) Wear green: Not
the colour necessarily but clothing that has been manufacturing by eco-friendly
means. Many companies and organizations use casual Fridays to inject some
enthusiasm and increase moral in the workplace. Take it one step further, at
least for the week of Earth Day, and propose a green version of this common
practice. The key is to get your co-workers to wear casual clothing that is
also eco-friendly, a task that is easier than it sounds.
Companies like RDF Unlimited Concepts[ii] are
distributors of clothing that is environmentally conscience. "Before we even
entertain the thought of dealing with an ECO clothing supplier, we ensure that
they are fully certified," says Marketing Manager Janice Prince. "You would be
surprised how many companies out there are making ECO claims about their
products with no certification whatsoever."
Making clothing from recycled, sustainable, or renewable
fibres is a relatively new phenomenon. Products like organic cotton and rayon
(from bamboo) are not only easier on our environment, they produce great
garments. Certified manufacturers of these ECO wearables reduce the use of
harmful chemicals, fertilizers, and pesticides that are poisoning our planet. Also,
resources like bamboo are extremely renewable and easy to harvest. Your best
bet when purchasing these green items is to ask questions about the
manufacturing process to guarantee you are getting the genuine article.
4) Get surfing: The
internet is a beacon for greenness. Earth
Day Canada[iii]
is a fantastic site for everything Earth Day. Their 'Every Day Heroes Film
Competition' is cutting edge. Filmmakers from all across Canada are invited to
enter their 90-second silent videos on how people are reducing their
environmental impact on the planet. Now
you may not have the time or expertise to make one of these films yourself, but
actually taking the time to view them and vote is the least we could all do.
Not only will you learn something, you will help continue to inspire people
across the country to continue to make a difference in our world. You can vote online on their
website or through their Facebook
Fan Page.
Toyota is also showing their greenness with a great contest
as well. The 2010 Toyota Earth
Day Scholarship encourages and rewards high school students who have
demonstrated environmental leadership through community service,
extracurricular activities, academic excellence, and volunteer work. Toyota
will be giving away an astonishing 20 awards of $5,000 to our future
environmentalists. The money goes directly to further student education through
the purchase of tuition, books, accommodation, or other educational expenses
for post-secondary education in Canada. Visit their website[iv] for
more information.
Finally, Billion
Acts of Green[v]
is a site everybody in your workplace can use. The premise is simple. Billion
Acts of Green is making an accounting of any green act committed in the world.
If you took public transportation to work this morning, this act of
environmental awareness on your part could be counted in the 5,000,000 plus
acts that have already been tallied. It is easy to register and even easier to
have your green act counted. Having your workplace sign up and begin counting
green acts will not only increase each one of your co-worker's commitment to
becoming more eco-friendly (think mob mentality), but we all win with the lower
carbon emissions that will result. Now what could be more important than that?
5) Throw it on credit:
More and more companies are turning to carbon offsets as a way of reducing
their carbon footprint. Carbonfund.org[vi] is the
industry leader in helping individuals and corporations balance out their
carbon output. A carbon calculator is used to determine an emissions value for
certain day-to-day operations (let's say shipping items). The calculator will
determine an amount of money needed, in the form of a donation, to pay for the
cost of offsetting the emissions released through regular operations. The
offsetting is done through Carbon Offset Projects occurring all around the
world (like a reforestation project in the Amazon). It's easy, painless, and tax-deductable.
So although Earth Day has traditionally been the forgotten
yearly observance, there are many reasons for each and everyone of us, both
individually and as a workplace collective, to get more involved in what should
be a celebration of our planet but may, if we continue with our negligence,
evolve into a day of mourning.
[i]
Tree Canada is a registered, non-profit charity that utilizes 85% of its
donations to plant and maintain trees across Canada for non-commercial
purposes. http://www.treecanada.ca/site/?lang=en&page=shop&action=details&vid=21
[ii]
www.rdfunlimited.com
[iii]
Earth Day Canada Inc. was established in 1991. Their charitable registration #
is 131951378RR0001
[iv]
http://www.earthday.ca/scholarship/eligibility.php
[v]
http://billionactsofgreen.com/
[vi]
http://www.carbonfund.org/site/includes08/mtc/