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Trilogy Tidings March 2010
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A short blurb this month, as business activity has overtaken me. (Please refrain from being so grateful.)
Over the last year I've supported several technology deals, mostly on the "sell" side. I've re-learned a few lessons in the process, which I have decided to share with you this month. These lessons are more appropriate for the inexperienced than for you old hands, but everyone can use some reminders, right?
Happy Spring!
Regards, Joe
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Doing Technology Deals
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I define a technology deal as a partnering and/or licensing arrangement in which one organization gains access to a technology controlled by another. The technology is, by my definition, not yet commercialized and often not yet realized as part of a product. It is frequently being offered by an academic institution, emerging enterprise or solo inventor.
Getting such deals done is a dicey business (and a substantial challenge to an advisor to either party). In my experience there are usually two major roadblocks. First, the attitudes and knowledge bases of each party are almost always very different from the other. Second, there's the knotty problem of agreeing on value. These and other roadblocks can, with some difficulty, be overcome if both "seller" and "buyer" remember a few fundamentals along the way. Here are my thoughts on the subject.
Just keep the interests of the other party firmly in mind throughout the process, and behave accordingly. A better outcome for both parties is the likely result. |