Propelling Businesses to the Forefront March 2010
In This Issue
Upcoming Events
Perception, Reputation and Your Bottom Line
Don't Lose Clients: Keep them satisfied
Ask The Expert Program


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Upcoming Events

April 6, 2010 Diana will be presenting to the 400 Club of Young Professionals in Atlanta, GA.

May 20-22, 2010 Diana will be presenting at the FALI/FASCO 16th Annual Professional Development Conference in Palm Beach Gardens, FL.

October 14-15, 2010 Diana will be presenting at the Professional Investigator's Mid-America Regional Conference in Kansas.

Do you need a speaker who offers practical and effective business knowledge that will help your private investigator association member's success, even in this down economy? Diana has presented for NCISS, FALI, IAPA and PPIAC to name a few. To learn more and hear what her audience has to say click here.




"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."
                                                   
- Warren Buffett





Greetings!

Your Business Destiny Is Up To You!

Thank you for allowing us to share our knowledge with you. Our job is to make you successful. Whether it's through our consulting services or through our informative newsletters, we want you to have business information that you can use to make your company more profitable.

In this edition, we have addressed reputation building and client satisfaction. We want to write about topics that you can use in your day-to-day business operation. Please e-mail your topics of interest to foresight@trueperceptions.com.

We encourage you to share our free newsletter with others in your sphere of influence.

"You can't build a reputation on what you are going to do."
- Henry Ford                    

Do you know for sure what your current business reputation is?

Take the time to evaluate and build your business reputation. It will pay high dividends. And remember, "Perception Creates Reality®".

With sincere wishes for your success,

Diana L. Garren and the Team at True Perceptions
Founder/President
True Perceptions, Inc.
Perception, Reputation and Your Bottom Line

Reputation is everything. Should you doubt this, just ask Toyota.
 
Dubbed with Honda as "best by a wide margin" in the Consumer Reports' 2008 Car Brand Perception survey, the automaker's first-rate marketplace identity seemed unshakable.

Then in January this year, drivers' reports of life-threatening problems erupted across global media. By the time a full-blown recall made headlines, the BrandIndex rating on U.S. consumer perception of Toyota's overall reputation had fallen by nearly 60%.

The amount Toyota will have to spend on damage control and to regain customer trust is still unknown, but you can bet it will definitely cut into their profits, big time.
 
Hopefully, your company will never suffer such consequences. Still, allegations of incompetence may erupt at any moment no matter how good a job you are trying to do.
 
Sustainable success hinges on reputation. Your company's image, in the mind of your client, must be above reproach. Trustworthy, consistent, reliable, steadfast, true-to-your-word. Is this how you're being perceived?
 
Perhaps you think so, but do others see you this way?
 
Your opinion isn't the most important one when it comes to perception.
 
No matter your preference...

Don't Lose Clients: Keep them satisfied

How are you evaluating your business? Do you routinely examine your business image and performance though the eyes of your client?  Do you know the right questions to ask?

To some degree, we all have blinders on. Do you think your clients see every aspect of your company exactly as you do? Do you assume your clients agree with every action you take just because they never object?

We all tend to project our personal ideas about 'how things are' onto the way we believe others see us. Though we may see ourselves as honest, hard working and integrity driven, how can we be sure that others see us this way?

Studies show that the majority of customers will not complain about a service when something is wrong. They will...
Do You Have Business Questions?

Do you frequently have business, sales and marketing questions but have no one to ask? That is no longer the case. TRUE PERCEPTIONS just launched their new program "Ask the Expert." This program gives you accessibility to our master strategist and business consultant via phone and SKYPE on a month to month basis. Diana L. Garren has been helping businesses become profitable for over 27 years. She can do the same for you. To learn more about this program call 678-583-0401 or e-mail info@trueperceptions.com.


About Us

Our goal is to make you profitable. Our team of experts transforms your business from the inside out. We serve you as a trusted associate, providing you with the loyalty of a business partner and the economics of an outside provider.

We help our clients build a working business model and intrinsic value that allows them to be more effective and productive, provide a consistent work product, create ease in their operation, achieve controlled growth, and eliminate inconsistencies that undermine their credibility and reputation in the marketplace. Our clients benefit by becoming a leader in their industry, captivating more of their market, increasing their profitability, and spending less time managing their business.
Contact Us:

True Perceptions, Inc.
P.O. Box 20826,
Atlanta, GA 30320
Tel: 678.583.0401 · Fax: 678.583.0402
info@trueperceptions.com
www.trueperceptions.com

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