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Greetings!
Whether or not you understand and actually use social media is one thing, but recognizing its importance in business is another. Today, Facebook, Twitter, LinkedIn and other social media channels are part of how you market your business, part of how you network, and part of how you provide customer service. Basically, social media is a social interaction with customers/clients or potential customers/clients that can have a tremendous effect on the success of a company. For many businesses, social media provides a platform to share information (topical stories, recent accomplishments or awards, projects in progress, etc.) to a forum which may have been inaccessible through traditional outreach methods. It also acts as a stage for customers or clients to share their stories of satisfaction related to a company's service or products.
Who would have predicted that a thumbs-up symbol on Facebook or having a "follower" on Twitter would play such an integral role in businesses across sectors? These actions by customers, past, present or potential, represent approval and validation that the product you produce or the service you provide meets or exceeds customer expectations. Conversely, social media can have adverse effects on a company because negative experiences travel just as quickly as positive ones.
Taking both the positive and negative endorsements into consideration, the ability to move beyond traditional customer service and advertising and capitalize on the human face that social media gives companies will make all the difference in driving a more profitable business.
Wishing you and your families a joyous and happy Thanksgiving ! Sincerely,
Matt Seals
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