All the more reason for DFC-Niko to launch coverage of 10
emerging game markets in 2010. The growth in emerging markets for games should
be fun to watch, and perhaps there will be a leap frog effect that bypasses one
or more of the existing platforms in the developed worlds (though much of that
is dependent on a country's regulatory structure for games). As a reminder, the
countries DFC-Niko covers are: Brazil, Mexico, Hong Kong, Indonesia, Malaysia,
Philippines, Singapore, Taiwan, Thailand, and Vietnam. The reports on each
country will be published in August so place your orders now.
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Just think about the growth potential in the US market, if
the data released in a recent report from Newzoo is accurate! Only 9% of game
spending in the US is attributed to online games. In China it is closer to 95%.
Imagine what might happen to market growth if China opened up to consoles and
the US embraces online games in the same manner as Asian countries. Sure, the
console game publishers will need to adjust their strategies, but it is a
fascinating time to watch the market. A recent news item said that console game sales fell drastically in April (in
the US), and that they are down for the year.
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Niko has observed that the tween game market in China is
growing, especially thanks to the "green game" policies promulgated by the
government and the recognition by the online game operators that not all
revenue can come from hard core males aged 18-24 who play MMORPGs.
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