| Meet Joe Duffy IV of Duffy & Partners, showing the process of design |
AIGA hosted his talk about how process is just as important as the final design.
I first discovered his company through their brand creation for The Islands Of The Bahamas on the New York subway in the winter. I was instantly transported to the warmth and color of this locale and loved the complex, but simple-looking, branding.
Part of the creative process starts with doodles, drawings, exploring the meaning and relationships of symbols related to defining a brand identity.
This business card has heft, is a great leave-behind meant to be kept, and makes a great case for why printed collatoral helps extend a brand's touch (pun intended).
View more event photos here. Contact me for assignment photography work. |
