Greetings!
This month's update focuses on how the new Timeline format for Facebook Fan pages gives you new ways to share your latest developments. Below are case studies of working within the parameters of Facebook Timeline fan pages.
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My name is... Customize your address by getting your vanity URL |
Shorten your Facebook address, make it easier to say, and suite your personality and business. Instead of address like this: http://www.facebook.com/pages/Robert-Whitman/301126786644015 You can customize it to this, for example: http://www.facebook.com/robertwhitmanphotography. |
This is me... Your first impression starts at the top of the page. |
You are given a small square and big rectangle to show your personality. Before signing in to Facebook, the big space is partially covered. Notice how Robert Whitman's name is placed to the top left and the image has been cropped so that the legs and phone are visible.
After signing in to Facebook, you can see the whole image.
Your logo can be placed in the square, profile space. Davetta Moore Designs has a new logo she wants to use as part of her company rebranding. Also, part of the horizontal space was used to showcase her tagline.
Use of white space can be effective to emphasize company information. Notice how I cropped the image so that the store interior for Via Veneto Charlotte can be seen before signing in while giving a call to action to visit the store.
View Email + Social Media portfolio. Contact us & improve your Facebook presence. |
Show and tell... Create photography albums, embed video, & link to PDFs. |
Create images & video albums. You can edit them anytime after posting. Robert Whitman's work was published in the Spring 2012 printed issue of Resource Magazine, but not online. So we made high-resolution scans of the printed article and made it available on Facebook. Unlike the printed version, the online version does not have a gutter so you see the full page layout. Also a video was posted about an exhibition of the images, so we embedded it in Facebook.
Enter Fullscreen by placing mouse over top right corner & click the double arrow.
See Davetta Moore Designs' new interior design photo gallery.
Bill Aron exhibited his panoranic photography in Boston last month. The timeline gives access to view the PDF catalogue with more photographs and text explaining the series in detail. Bill Aron also narrates an audio-visual tour explaining the exhibition embedded on the page.
View Email + Social Media portfolio. Contact us & improve your Facebook presence. |
Invite "Friends" to become Fans and to attend Events. |
You can invite Friends and Fans to attend events with an image and directions.
Invite Friends to become Fans and "Like" the page for updates & share with others.
View Email + Social Media portfolio. Contact us & improve your Facebook presence. |
Add email subscribers through forms for more visibility. |
Customize the graphics in the subscribe box. Install an app to integrate adding new email subscribers and customize the box below the cover photo to show text and graphics matching your branding. Via Veneto Charlotte invites Fans to "Get news via email" and "Subscribe here" to receive updates.
See Erin Patrice O'Brien Photography's customized email subscriber form.
View Email + Social Media portfolio. Contact us & improve your Facebook presence. |
Free & Value-added Beneficial Services |
Print Collateral: Get 10% off your first order with MOO printed products |
You can create and use your own designs or I can help with the design. My design fee is exclusive from MOO's print fee & discount. Click here to get 10% off your first print order as a new MOO customer. View Print Collateral portfolio. |
Dropbox: Access + share photos, docs, + videos online. 2GB free
Dropbox is a free service that lets you bring all your photos, docs, and videos anywhere.
See the video to learn more and sign up for your free account. | | Join Constant Contact for Email & Social Media & more. We'll manage the rest for you.
We can manage your account and create and integrate email marketing, event marketing, online surveys, and social media.
Learn more and sign up for your account with Constant Contact.
Our design fee is separate from the email marketing fees of Constant Constant. |
NICOLAI FROEHLICH Graphic Design
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CONTACT EMAIL +1 (646) 408 8137 skype: nicolaifroehlich
| PORTFOLIOS Website Development Email + Social Media Brand Identity + Marketing Print Collateral
| BE SOCIABLE
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LOCATIONS Zurich, Switzerland Paris, France Charlotte, NC, USA
| EMAIL UPDATES View the email archive
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Design and Copyright � Nicolai Froehlich Design, as well as Photographer Robert Whitman, Photographer Erin Patrice O'Brien, Photographer Bill Aron, Davetta Moore Designs, Via Veneto Charlotte, Portrait of America, Moo, and Dropbox. All rights reserved.
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