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NICOLAI FROEHLICH Graphic Design  

happynick.com/design
June 2012
Greetings!

This month's update focuses on how the new Timeline format for Facebook Fan pages gives you new ways to share your latest developments. Below are case studies of working within the parameters of Facebook Timeline fan pages.
In this update:
My name is... Customize your address by getting your vanity URL
This is me... Your first impression starts at the top of the page
Show and tell... Create photography albums, embed video, & link to PDFs
Invite "Friends" to become Fans and to attend Events
Add email subscribers through forms for more visibility
My name is... Customize your address by getting your vanity URL  
Shorten your Facebook address, make it easier to say, and suite your personality and business.

Instead of address like this:
http://www.facebook.com/pages/Robert-Whitman/301126786644015

You can customize it to this, for example:
http://www.facebook.com/robertwhitmanphotography.
This is me... Your first impression starts at the top of the page.  
You are given a small square and big rectangle to show your personality.

Before signing in to Facebook, the big space is partially covered. Notice how Robert Whitman's name is placed to the top left and the image has been cropped so that the legs and phone are visible.
See Robert Whitman Photography's cover image before you sign in.

After signing in to Facebook, you can see the whole image.
See Robert Whitman Photography's cover image after you sign in.


Your logo can be placed in the square, profile space. Davetta Moore Designs has a new logo she wants to use as part of her company rebranding. Also, part of the horizontal space was used to showcase her tagline.
See Davetta Moore Designs' cover image and logo


Use of white space can be effective to emphasize company information. Notice how I cropped the image so that the store interior for Via Veneto Charlotte can be seen before signing in while giving a call to action to visit the store.
See Via Veneto Charlotte's clothing company profile

View Email + Social Media portfolio. Contact us & improve your Facebook presence.
Show and tell... Create photography albums, embed video, & link to PDFs.  
Create images & video albums. You can edit them anytime after posting.

Robert Whitman's work was published in the Spring 2012 printed issue of Resource Magazine, but not online. So we made high-resolution scans of the printed article and made it available on Facebook. Unlike the printed version, the online version does not have a gutter so you see the full page layout. Also a video was posted about an exhibition of the images, so we embedded it in Facebook. 
Allow email to show Facebook fan page for Robert Whitman Photography

Enter Fullscreen by placing mouse over top right corner & click the double arrow.
See the photos full screen. Click double arrow to Enter Fullscreen.



See Davetta Moore Designs' new interior design photo gallery.
See Davetta Moore Designs' new interior design photo gallery.


Bill Aron exhibited his panoranic photography in Boston last month. The timeline gives access to view the PDF catalogue with more photographs and text explaining the series in detail. Bill Aron also narrates an audio-visual tour explaining the exhibition embedded on the page.
Allow email to show Facebook fan page for Bill Aron Photography

View Email + Social Media portfolio. Contact us & improve your Facebook presence.
Invite "Friends" to become Fans and to attend Events.  
You can invite Friends and Fans to attend events with an image and directions.
Invite Fans and Friends to events.


Invite Friends to become Fans and "Like" the page for updates & share with others.
Invite Friends to become Fans

View Email + Social Media portfolio. Contact us & improve your Facebook presence.
Add email subscribers through forms for more visibility.  
Customize the graphics in the subscribe box. Install an app to integrate adding new email subscribers and customize the box below the cover photo to show text and graphics matching your branding. Via Veneto Charlotte invites Fans to "Get news via email" and "Subscribe here" to receive updates.
Customize the graphics in the subscribe box




See Erin Patrice O'Brien Photography's customized email subscriber form.
See Erin Patrice O'Brien Photography's customized email subscriber form.

View Email + Social Media portfolio. Contact us & improve your Facebook presence.
Free & Value-added Beneficial Services  
Print Collateral: Get 10% off your first order with MOO printed products  
Get 10% off your first order with MOO! make unique cards.
You can create and use your own designs or I can help with the design. My design fee is exclusive from MOO's print fee & discount.

Click here to get 10% off your first print order as a new MOO customer.

View Print Collateral portfolio.
Dropbox: Access + share photos, docs, + videos online. 2GB free  

Allow email to show Dropbox logo. sign up for your free account. http://db.tt/SD6sFxE




Dropbox is a free service that lets you bring all your photos, docs, and videos anywhere.
Allow email to show Dropbox video and sign up for your free account. http://db.tt/SD6sFxE
See the video to learn more and sign up for your free account.
Join Constant Contact for Email & Social Media & more. We'll manage the rest for you.  

We can manage your account and create and integrate email marketing, event marketing, online surveys, and social media.

Allow email to show Sign up to begin your Constant Contact account at http://www.constantcontact.com/index.jsp?pn=happynick


 

Learn more and sign up for your account with Constant Contact.

Our design fee is separate from the email marketing fees of Constant Constant.

NICOLAI FROEHLICH Graphic Design 

  

CONTACT 
EMAIL
+1 (646) 408 8137
skype: nicolaifroehlich
PORTFOLIOS
Website Development
Email + Social Media
Brand Identity + Marketing
Print Collateral 
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LOCATIONS
Zurich, Switzerland
Paris, France
Charlotte, NC, USA
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Design and Copyright � Nicolai Froehlich Design, as well as Photographer Robert Whitman, Photographer Erin Patrice O'Brien, Photographer Bill Aron, Davetta Moore Designs, Via Veneto Charlotte, Portrait of America, Moo, and Dropbox. All rights reserved.