The Picture This model has been refined for local community implementation through a partnership with the National Association of Broadcasters (NAB), which has a long tradition of local outreach via its member stations. 

It is estimated that the broadcast stations, in a single year, contribute as much as $10 billion in airtime to local and national social issues. EIC and NAB have worked together to conduct nationally oriented Picture This Forums on such issues as Digital TV Transition, Bipolar Disorder and Depression, Suicide Prevention, Post-Traumatic Stress Disorders, Gun Violence, Child Internet Safety,  Foster Care, Women's Health,  Domestic Abuse, and Substance Abuse topics such as addiction, treatment  and recovery. The national forum model has been adapted for local implementation with an emphasis on how these issues can be addressed by both the news and community affairs departments within local stations.

 
 * Picture This reinforces the station as a community leader in the accurate reporting of mental health and social issues;
 
* The material presented enhances the health section of the station's website;
 
* The program demonstrate specific corporate responsibility to elected officials;
 
* The station gains a current and comprehensive roster of experts on a wide range of mental health issues which saves research time, especially in the case of breaking stories.
 
In the case of the stations which have participated to date, all five have experienced positive relationships with Congressional members, and state and local officials.  The FCC Commissioners are also being made aware of their unique involvement. To date FOX stations have taken the lead in this activity with NBC affiliate stations significantly participating. There are plans underway to involve other Network O & O stations and affiliates in 2010. The mental health project is supported by AstraZeneca Pharmaceuticals LP.
 
EIC publishes the media panel highlights and participant recommendations of each station forum on its website at www.eiconline.org. The local Picture This program can reframe the presentation of a complex topic and transform it into one that is innovative, accessible, and comprehensible to audiences...a cost effective process to support station-based community outreach. Picture This is a win-win proposition.  Each market is unique as stations play a vital role to be a resource within the local community.
 
In 2010, EIC's Entertainment and Media Communication Institute will continue work in the mental health field  and adapt the model to include Foster Care and the promotion of Science, Technology and Engineering among youth and within education.